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모바일 이커머스 페이 원터치 결제 시 심리적 안정감을 제공하는 사용자 경험 연구

A Study on User Experience that Provides Psychological Stability during Mobile E-commerce One-touch Payment

  • 장다희 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Chang, Dah-Hee (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 투고 : 2021.11.23
  • 심사 : 2022.01.20
  • 발행 : 2022.01.28

초록

본 연구는 모바일 이커머스 페이 원터치 결제 시 심리적 안정감을 제공하는 사용자 경험을 연구하는 데 목적이 있다. 문헌 조사와 사례연구를 통해 이커머스 페이 원터치 결제를 파악하고, 설문과 심층 인터뷰를 통해 사용자 경험을 조사하였다. 애런 윌터(Aarron Walter)의 사용자 욕구 단계(Hierarchy of User Needs) 모형을 토대로 작성한 설문은 원터치 결제에 대한 기능성, 사용성은 높은 평균값을 받지만, 신뢰성과 안정감은 다소 낮게 나타났다. 이후 사용자 관점에서 바라본 사용자 경험 디자인(A User's Eye View of User Experience Design) 모형을 바탕으로 진행된 심층인터뷰를 분석하여 심리적 안정감을 보완하기 위한 디자인 개선안 네 가지를 제시하였다. 이 연구는 원터치 결제 시 안정감을 느낄 수 있는 결제 경험 기초 연구에 도움이 될 것으로 기대한다.

The purpose of this study is to study the user experience that provides psychological stability when paying for mobile e-commerce pay one-touch. Through literature and case studies, e-commerce pay one-touch payments were identified, and user experiences were investigated through surveys and in-depth interviews. The survey based on Aaron Walter's model of user needs received a high average of functionality and usability for one-touch payments, but reliability and stability were somewhat low. Afterwards, four design improvement plans were presented to supplement psychological stability by analyzing in-depth interviews conducted based on the User's Eye View of User Experience Design model. This study is expected to be helpful in basic research on the payment experience where you can feel stable when taking one-touch payments.

키워드

참고문헌

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