Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Korean Consumers' Awareness of Cultured Meat and Influencing Factors by Gender

성별에 따른 배양육 인지도 및 영향 요인

  • Received : 2021.12.01
  • Accepted : 2022.01.20
  • Published : 2022.01.28
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Abstract

The purpose of this study was to examine Korean consumers' awareness of Cultured Meat(CM) and influencing factors by gender. On-line survey was conducted from June 9 till June 15, 2021. Analyses of 1,008 respondents whose ages were 20 or older resulted in three points. First, Korean consumers' awareness of CM were lower than the medium in the scale of 1-5, and men reported higher level of awareness than women. Second, the awareness of CM differed by socio-demographic characteristics of participants. The younger, the higher educated, and the students showed higher level of awareness of CM. Third, influencing factors on the awareness of CM differed by gender. In total, gender, age, job, health concern, environmental concern, perceptions of Traditional Meat(TM), and early adopter tendency were significantly associated with the awareness of CM. Among men, age, job, health concern, and early adopter tendency were significant influencing factors on the awareness of CM, where as age, education, health concern, environmental concern, perceptions of TM, and early adopter tendency were so among women. The study results may be used as basic data for developing policies for CM research and consumers.

본 연구의 목적은 배양육에 대한 소비자의 인지도 및 이에 영향을 미치는 요인을 성별에 따라 살펴보고자 하는 것이다. 2021년 6월 9일부터 15일까지 온라인 설문조사에 참여한 20세 이상 1,008명의 응답을 분석하였다. 배양육 인지도는 성별에 따라 차이가 있어 남성이 여성보다 높았다. 또 연령대가 낮을수록, 교육 수준이 높을수록, 직업이 학생일 경우 배양육 인지도가 높았다. 배양육 인지도에 영향을 미치는 요인은 전체적으로는 성별, 연령, 직업, 건강에 대한 관심, 환경에 대한 관심, 전통육에 대한 인식, 얼리어답터 성향이었다. 성별에 따라 배양육 인지도에 영향을 미치는 요인은 차이가 있어 남성은 성별, 직업, 건강에 대한 관심, 얼리어답터 성향이, 여성은 연령, 교육 수준, 건강에 대한 관심, 환경에 대한 관심, 전통육에 대한 인식, 얼리어답터 성향이 영향을 미쳤다. 본 연구의 결과는 향후 배양육 연구 개발 및 소비자 정책을 마련하기 위한 기초 자료로 활용될 수 있을 것이다.

Keywords

Acknowledgement

This research was supported by Changwon National University in 2021~2022(이 논문은 2021~2022년도 창원대학교 자율연구과제 연구비 지원으로 수행된 연구 결과임).

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