Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Analysis of Hip-hop Fashion Codes in Contemporary Chinese Fashion

  • Sen, Bin (Dept. of Clothing & Textile, Jeonbuk National University) ;
  • Haejung, Yum (Dept. of Clothing & Textile, Institute of Human Ecology, Jeonbuk National University)
  • Received : 2022.10.12
  • Accepted : 2022.12.10
  • Published : 2022.12.30
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Abstract

The purpose of this study was to find out the type of fashion codes hip-hop fashion has in contemporary Chinese fashion, and the frequency and characteristics of each fashion code. Text mining, which is the most basic analysis method in big data analyticswas used rather than traditional design element analysis. Specific results were as follows. First, hip-hop initially entered China in the late 1970s. The most historical turning point was the American film "Breakin". Second, frequency and word cloud analysis results showed that the "national tide" fashion code was the most notable code. Third, through word embedding analysis, fashion codes were divided into types of "original hip-hop codes", "trendy hip-hop codes", and "hip-hop codes grafted with traditional Chinese culture".

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