The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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A Comparative Study on Sustainable Food Consumption Behavior Depending on Food Value Consumption Type of MZ Generation

MZ세대의 식품 가치소비 유형에 따른 지속가능한 식품 소비행동 비교 연구

  • Hyeseon, Yang (Nutrition Education Graduate School, Sookmyung Women's University) ;
  • Young il, Park (Dept. of Food & Nutrition, Soongeui Women's College) ;
  • Nami, Joo (Dept. of Food and Nutrition, Sookmyung Women's University)
  • 양혜선 (숙명여자대학교 교육대학원 영양교육 전공 ) ;
  • 박영일 (숭의여자대학교 식품영양과 ) ;
  • 주나미 (숙명여자대학교 식품영양학과)
  • Received : 2022.11.05
  • Accepted : 2022.11.30
  • Published : 2022.12.31
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Abstract

The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach's alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (-) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

Keywords

References

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