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의료 산업에 있어 현대인의 비대면 의학 상담에 대한 관심도 분석 기법

Analysis of interest in non-face-to-face medical counseling of modern people in the medical industry

  • Kang, Yooseong (Department of Super Intelligence, Sungkyunkwan University) ;
  • Park, Jong Hoon (Business Administration, Sungkyunkwan University) ;
  • Oh, Hayoung (College of Computing and Informatics, Sungkyunkwan University) ;
  • Lee, Se Uk (Department of Emergency Medicine, Samsung Medical Center)
  • 투고 : 2022.02.24
  • 심사 : 2022.09.26
  • 발행 : 2022.11.30

초록

코로나 바이러스의 발병 이후, 의료 산업은 침체기에 들어섰으며, 이에 대한 대응책으로 정부는 일시적으로 비대면 진료를 허용한 상태이다. 본 연구에서는, 이런 시대 흐름에 맞추어 의료 산업에 있어 현대인의 비대면 의학상담에 대한 관심도를 분석하고자 한다. 전문가에게 의학상담을 받을 수 있는 플랫폼인 지식인과, 유튜브 두가지 소셜 플랫폼에서 빅데이터를 수집해 연구를 진행했다. 전화 상담 상위 5개 키워드인 "내과", "일반의", "산경과", "정신건강의학과", "소아청소년과"와 더불어, "전문의", "의학상담", "건강정보" 총 8개의 검색어를 가지고 각 플랫폼으로부터 데이터 세트를 구축했다. 이후 크롤링 된 데이터를 바탕으로 형태소 분류, 질병 추출, 정규화 등 전처리 과정을 거쳤다. 단어 빈도수를 기준으로 한 워드 클라우드, 꺾은선 그래프, 분기별 그래프, 질병 등장 빈도별 막대 그래프 등으로 데이터 시각화를 하였다. 유튜브 데이터에 한해 감성 분류 모델을 구축하였고, GRU와 BERT 기반 모델의 성능을 비교하였다.

This study aims to analyze the interest of modern people in non-face-to-face medical counseling in the medical industrys. Big data was collected on two social platforms, 지식인, a platform that allows experts to receive medical counseling, and YouTube. In addition to the top five keywords of telephone counseling, "internal medicine", "general medicine", "department of neurology", "department of mental health", and "pediatrics", a data set was built from each platform with a total of eight search terms: "specialist", "medical counseling", and "health information". Afterwards, pre-processing processes such as morpheme classification, disease extraction, and normalization were performed based on the crawled data. Data was visualized with word clouds, broken line graphs, quarterly graphs, and bar graphs by disease frequency based on word frequency. An emotional classification model was constructed only for YouTube data, and the performance of GRU and BERT-based models was compared.

키워드

과제정보

This work was supported by the National Research Foundation of Korea(NRF) grant funded by the Korea government(MSIT) (No. NRF-2022R1F1A1074696).

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