References
- Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., & Morimoto, M. (2003). Effects of media formats on emotions and impulse buying intent. Journal of Information Technology, 18(4), 247-266. https://doi.org/10.1080/0268396032000150799
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
- Brush, C. G., Greene, P. G., & Hart, M. M. (2001). From initial idea to unique advantage: the entrepreneurial challenge of constructing a resource base. Academy of Management Perspectives, 15(1), 64-78. https://doi.org/10.5465/ame.2001.4251394
- Chan, K. K., & Misra, S. (1990). Characteristics of the opinion leader: a new dimension. Journal of Advertising, 19(3), 53-60. https://doi.org/10.1080/00913367.1990.10673192
- Dong, D. H., & Jin, Y. F. (2006). Research on the antecedents of consumer behavior tendency. Nankai Business Review, 33(6), 46-51.
- Fu, J. J. (2004). Review of research on the matching between people and posts at home and abroad. Journal of Wuhan Polytechnic, 6(2), 40-43.
- Gong, X. X., Ye, Z. L., & Wu Y. P. (2019). Research on the influence mechanism of atmospheric clues in live streaming scenes on consumers' willingness to consume impulsively. Journal of Management. 16(6), 59-63.
- George, A., Steniner, E., & John, F., S. (2011). Business, Government, and Society: A Managerial Perspective, Text and Cases. Emeritus: McGraw-Hill Education
- Han, X. Y., & Xu, Z. L. (2020). The impact of live commercial anchor attribute on consumers' online purchase intention - research based on rooted theory. Foreign Economies and Management, 42(10), 62-75.
- Hu, C. (2020). Research on the influencing factors and their relationships of users' online purchase intention in the e-commerce live streaming scenario. Jinan, China: Thesis for Doctorate in Jinan University.
- Li, Z. M. (2016). Analysis on effective improvement of transaction conversion rate of live commercial video livestreaming. CO-Operative Economy & Science, 24(11), 81-83.
- Li, Y. J. (2019). Research on the influencing factors of user participation and interaction intention in e-commerce live broadcasting. Hangzhou, China: Doctorate in Hangzhou Normal University.
- Li, P. D., & Lou, Q. Y. (2022). Research on China's own industrial management model. Journal of Jiangsu Ocean University, 6(1), 20-24.
- McNally, D., & Speak K. D. (2002). Be your own brand: a breakthrough formula for standing out from the crowd. Berrett-Koehler Publishers.
- Oh, H. (1999). Service quality, customer satisfaction, and customer value: a holistic perspective. International Journal of Hospitality Management, 18(1), 67-82. https://doi.org/10.1016/S0278-4319(98)00047-4
- Ouyang, X. K. (2019). Analysis of tax legal issues based on online rewarding behavior. Legal System and Society, 36(24), 74-76.
- Porter, M. E. (1997). Competitive strategy. Measuring Business Excellence, 1(2), 12-17. https://doi.org/10.1108/eb025476
- Qiao, X. J., Shi, D., Gong, Y., & Li, X. (2021). Research on the impact of online comment explanation on consumers' purchase intention. Luojia Management Review, 36(1), 105-108.
- Ruan, J. Q., & Chen, W. B. (2010). Research on the opportunities, survival and development strategies of the post financial crisis era. China Collective Economy, 36(4) , 12-14.
- Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: an integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65. https://doi.org/10.1287/isre.14.1.47.14767
- Wu, L.J.(2001).Analysis of online consumer behavior. Hubei Social Sciences, 12(12),19-20.
- Wu, S. S., & Chen, Q. (2021) Research on performance management based on corporate culture. Innovation Management, 36(26), 42-44.
- Wang, H. (2019). Research on staffing of shandong of decoration company. Xidian, China: Doctorate in Xidian University.
- Wang, C., & Qi, Y. Q. (2001). Theoretical research on enterprise merger and acquisition motivation. Foreign Economics & Management, 23(6), 23-24.
- Yu, X. J. (2016). Analysis on the communication and marketing mode of short video in the mobile social times. Publishing Wide Angle, 24(24), 57-59.
- Ye, W. (2001). Analysis of online consumers' purchase behavior. Journal of Shanghai University (Social Sciences Edition), 8(4), 51-55. https://doi.org/10.3969/j.issn.1007-6522.2001.04.009
- Zhao, H. X., Wang, X. H., & Zhou, B. G. (2015). Research on online interaction, presence and consumer trust in b2c online shopping. Management Review, 27 (2), 43-54.
- Zhong, X. J., & Wang, Y. R. (2016). Analysis of the reasons for the popularity of online live-streaming. Southeast Communication, 12(9), 88-89.
- Zellweger, P. (1997). Web-Based Sales: Defining the Cognitive Buyer. Electronic Markets,7(3), 10-16.4. https://doi.org/10.1080/10196789700000030