International Journal of Internet, Broadcasting and Communication

  • 제13권4호
  • /
  • Pages.72-78
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  • 2021
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  • 2288-4920(pISSN)
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  • 2288-4939(eISSN)
한국인터넷방송통신학회 (The Institute of Internet, Broadcasting and Communication)
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A Study on Changes in Korean Image of Foreign Tourists Using Big Data - Post COVID-19 -

  • Yoo, Kyoung-Mi (Department of Tourism management, Institute of Information Technology, KwangWoon University) ;
  • Choi, Youn-Hee (Department of Immersive Content Convergence, Graduate School of KwangWoon University) ;
  • Ryu, Gi-Hwan (Department of Tourism Industry, Graduate school of smart convergence, KwangWoon University)
  • 투고 : 2021.09.05
  • 심사 : 2021.09.13
  • 발행 : 2021.11.30
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초록

Currently, the Korean wave is not limited to popular culture, but has a significant impact not only on Korea's national image but also on the improvement of Korean companies' products and image of Korea. In this study, using Textom to confirm the change in foreign tourists' image of Korea, the data collection period was 1 year of 2020, when COVID 19 occurred, as a collection period for "Korea and foreigner" and related key words, each Hallyu content, and ranked in the top 80 keywords were derived. Centrality analysis for semantic network visualization was performed using UCINET6, and through CONCOR analysis, 7 groups 'K-Quarantine ', 'K-Drama', 'K-Movie', 'K-Beauty', 'K-Shopping', It was clustered into 'K-Tech' and 'K-Pop'. As a result of the analysis, the image of Korea abroad generally recognized the Korean Wave as cultural content, but after the outbreak of COVID 19, it is judged that it has been recognized as a country with a successful case of K-Quarantine.

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참고문헌

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