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Big Data in Smart Tourism: A Perspective Article

  • Park, Sangwon (College of Hotel and Tourism Management, Kyung Hee University)
  • Received : 2021.08.23
  • Accepted : 2021.11.01
  • Published : 2021.09.30

Abstract

The advancement of Information Communication Technology has provided tourism researchers with a golden opportunity to access big data, which plays a critical role in smart tourism. Recognizing the current issue, this paper discusses the evolution of the literature on tourism big data focusing on conceptual understanding of and types of big data, and insights from big data analytics. Indeed, this article provides important research agenda for future tourism researchers who would like to conduct academic research about big data and smart tourism.

Keywords

Acknowledgement

This work was supported by a grant from Kyung Hee University in 2021 (KHU-20210857).

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