Agribusiness and Information Management

Korean Society of Food and Agricultural Information Science (한국농식품정보과학회)
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Technology adoption in agriculture: a new entrepreneurial approach is possible?

  • Passarelli, Mariacarmela (Innovation management at the Management Department, University of Calabria) ;
  • Bongiorno, Giuseppe (Innovation management at the Management Department, University of Calabria) ;
  • Cariola, Alfio (Management and Finance and Dean of the Management Department, University of Calabria)
  • Received : 2021.03.26
  • Accepted : 2021.06.25
  • Published : 2021.08.31
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Abstract

Technological propensity of agricultural entrepreneurs is becoming necessary to identify and explore new opportunities. Recent studies suggest that the adoption of new technologies is strictly coherent with wider approaches of Entrepreneurial Orientation (EO). Even if the relevance of agriculture is increasing, entrepreneurial research has largely overlooked this challenging sector. Moreover, there is a relative shortage of empirical studies in the literature and there is an enormous potential to be still explored. Stemming from the EO literature, the work proposes for the agricultural sector, the approach of Humane Entrepreneurial Orientation (HEO). The paper proposes an empirical analysis, to verify the effect of the different dimensions of HEO on the propensity of farmers to adopt new technologies. All the results highlight several implications for businesses, for the research system and for public policies.

농업 기업가의 과학 기술적 경향은 새로운 기회를 식별하고 탐구하기 위해 필요해지고 있다. 최근 연구에 따르면 신기술의 채택은 기업가적 지향(EO)의 광범위한 접근법과 일치한다. 농업의 타당성이 증가하고 있다고 해도, 기업가적 연구는 대체로 이 도전적인 분야를 간과해 왔다. 게다가, 문헌에는 경험적 연구가 상대적으로 부족하고 여전히 연구되어야 하는 부분이며 잠재력이 있다고 논하고 있다. EO의 문헌에서 비롯된 이 연구는 농업 분야인 HEO(Humanine Entrepreneural Orientation)의 접근을 제안한다. 이 논문은 HEO의 다양한 치수가 농가의 신기술 채택 성향에 미치는 영향을 검증하기 위한 경험적 분석을 제안한다. 모든 결과는 기업, 연구 시스템 및 공공 정책에 대한 몇 가지 시사점을 강조한다. 농업이 매우 특이한 분야이고 제조업과 상당히 다르더라도 농민도 기업인으로 볼 수 있으며 기업가정신을 따를 수 있다고 본다. 따라서, 경험적 연구의 상대적 부족인 농업 EO에 대한 문헌을 본 연구를 통해 풍부하게 할 수 있다고 본다.

Keywords

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