한국섬유공학회지 (Textile Science and Engineering)

  • 제58권5호
  • /
  • Pages.259-266
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  • 2021
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  • 1225-1089(pISSN)
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  • 2288-6419(eISSN)
한국섬유공학회 (The Korean Fiber Society)
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소비자 특성에 따른 패션 커스터마이징 시스템 선호수준에 관한 연구

A Study on the Preference Level of Fashion Customization System according to Consumer Characteristics

  • 이소연 (건국대학교 대학원 화학공학부) ;
  • 김성민 (서울대학교 생활과학대학 의류학과) ;
  • 박창규 (건국대학교 대학원 화학공학부)
  • Lee, So Youn (Division of Chemical Engineering, Graduate School of Konkuk University) ;
  • Kim, Sungmin (Department of Textiles, Merchandising, and Fashion Design, Seoul National University) ;
  • Park, Chang Kyu (Division of Chemical Engineering, Graduate School of Konkuk University)
  • 투고 : 2021.09.13
  • 심사 : 2021.10.24
  • 발행 : 2021.10.31
⟨ 이전 논문 다음 논문 ⟩

초록

The demand for mass customization is increasing recently due to the diversification of consumers' tastes as well as the advancement in production technology. Therefore, it became essential for consumers to participate in product design and production stages as prosumers. In this case, guidelines on how and at which stage the consumers should be engaged are necessary. In this study, a methodology has been developed that determines the level of customization service according to the customer types, which is essential in establishing an effective marketing strategy required for the mass-customized production of fashion products. For this, a series of fashion customization service experiences were provided to consumers in their 20s and 30s, and a comprehensive survey was conducted to classify the consumer types into four categories. The customization level of the system was set to three and it was found that there was a significant difference in the preferred level of customization service for each consumer type.

키워드

과제정보

이 연구는 2020년도 정부(산업통상자원부)의 재원으로 한국산업기술진흥원의 지원을 받아 수행된 연구임 (P0012770, 2020년 산업혁신인재성장지원사업).

참고문헌

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