과제정보
This work was supported by the research fund of Hanyang University (HY-2021G).
참고문헌
- S. Yoon. (2018). A Sociocultural Approach to Korea Wave Marketing Performance: Cross-National Adoption of Arguments on Foreign Cultural Products in a Social Media Context. Journal of Marketing Theory & Practice, 26(1), 196-209. https://doi.org/10.1080/10696679.2017.1389237
- C. Costa, J, Carneiro & R. Goldszmidt. (2016). A Contingent Approach to Country-of-Origin Effects on Foreign Products Evaluation: Interaction of Facets of Country Image with Product Classes. International Business Review, 25(5), 1066-1075. https://doi.org/10.1016/j.ibusrev.2016.01.003
- F. Boumedda-Tiab & K. Elbez. (2020), Effect of Domestic versus Foreign Territorial Origin of Products on the Attitude and Purchasing Behavior of Pre-adults: An Empirical Study, Strategy & Development Review, 10(6), 258-272.
- D. Madhurima & C. Himadri. (2014). Impact of Firm's Reputation and Ethnocentrism on Attitude Towards Foreign Products, Marketing Intelligence & Planning, 32(5), 646-664. https://doi.org/10.1108/MIP-04-2013-0070
- X. Zhao, K. Zhao & J. Deng. (2019). Geography Still Matters: Examine the Role of Location in Online Markets for Foreign Branded Products, Decision Sciences, 50(2), 285-310. https://doi.org/10.1111/deci.12337
- J. Gineikiene, B. Schlegelmilch & R. Ruzeviciute. (2016). Our Apples Are Healthier Than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24(2), 80-99. https://doi.org/10.1509/jim.15.0078
- E. Kaynak. (1982), Consumer Attitudes : Canadian Consumer Attitudes Towards Products of Foreign Origin. Management Research News, 5(2), 6-10. https://doi.org/10.1108/eb027800
- P. Fischer & K. Zeugner-Roth. (2017). Disentangling Country-of-Origin Effects: the Interplay of Product Ethnicity, National Identity, and Consumer Ethnocentrism. Marketing Letters, 28(2), 189-204. https://doi.org/10.1007/s11002-016-9400-7
- E. Kaynak & T. Cavusgil. (1983). Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?. International Journal of Advertising, 2(2), 147-157. https://doi.org/10.1080/02650487.1983.11104967
- C. Taylor, G. Miracle & R. Wilson. (1997), The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials. Journal of Advertising, 26(1), 1-18. https://doi.org/10.1080/00913367.1997.10673514
- N. Feather. (1964), A Structural Balance Model of Communication Effects. Psychological Review, 71, 291-313. https://doi.org/10.1037/h0040059
- J. Mowen. (1980). On Product Endorser Effectiveness : A Balance Model Approach, in Current Issues and Research in Advertising, Leigh, J. and C. Martin, eds., Graduate School of Business Administration, University of Michigan.
- Y. Chiang, Y. Chen, W,| Chuang, C. Wu & C. Wu. (2020). Triadic Balance in the Brain: Seeking Brain Evidence for Heider's Structural Balance Theory, Social Networks, 63, 80-90. https://doi.org/10.1016/j.socnet.2020.05.003
- J. Yun, B. Duff, P. Vargas, I. Himelboim & H. Sundaram. (2019). Can We Find the Right Balance in Cause-Related Marketing? Analyzing the Boundaries of Balance Theory in Evaluating Brand Cause Partnerships, Psychology & Marketing, 36(11), 989-1002. https://doi.org/10.1002/mar.21250
- S. Roy, B. Bashar & A. Koh. (2012). Predicting the Effectiveness of Celebrity Endorsements Using the Balance Theory. Journal of Customer Behaviour, 11(1), 33-52. https://doi.org/10.1362/147539212X13286273975238
- C. Okechuku & G. Wang. (1988). The Effectiveness of Chinese Print Advertisements in North America. Journal of Advertising Research, 18(6), 25-34.