International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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User-Customized News Service by use of Social Network Analysis on Artificial Intelligence & Bigdata

  • KANG, Jangmook (Dept. of Hacking & Security, Far East Univ.) ;
  • LEE, Sangwon (Dept. of Computer & Software Engineering, Wonkwang Univ.)
  • Received : 2021.07.27
  • Accepted : 2021.08.05
  • Published : 2021.09.30
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Abstract

Recently, there has been an active service that provides customized news to news subscribers. In this study, we intend to design a customized news service system through Deep Learning-based Social Network Service (SNS) activity analysis, applying real news and avoiding fake news. In other words, the core of this study is the study of delivery methods and delivery devices to provide customized news services based on analysis of users, SNS activities. First of all, this research method consists of a total of five steps. In the first stage, social network service site access records are received from user terminals, and in the second stage, SNS sites are searched based on SNS site access records received to obtain user profile information and user SNS activity information. In step 3, the user's propensity is analyzed based on user profile information and SNS activity information, and in step 4, user-tailored news is selected through news search based on user propensity analysis results. Finally, in step 5, custom news is sent to the user terminal. This study will be of great help to news service providers to increase the number of news subscribers.

Keywords

Acknowledgement

This paper was supported by Wonkwang University in 2021.

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