Journal of Smart Tourism

Smart Tourism Research Center, Kyung Hee University (경희대학교 스마트관광연구소)
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Smart Tourism Development in Small and Medium Cities: The Case of Macao

  • Qi, Shanshan (School of Tourism Management, Macao Institute for tourism studies)
  • Received : 2021.03.14
  • Accepted : 2021.04.19
  • Published : 2021.06.30
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Abstract

As a popular concept, smart tourism is widely used as a strategic tool to improve the competitiveness of world tourism destinations. Taking Macao as a case study, this research explores the relationship between government, academic research, and smart destination applications, with a view toward investigating the utilization of smart technology to achieve service innovation, effective communication with tourists, and enhance the travel experience. The study summarizes the current situation of smart tourism in Macao, finding that most of the smart services in Macao rely on users to obtain information spontaneously and do not achieve real interaction and service demand. Suggestions and advice for smart development are provided.

Keywords

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