Journal of People, Plants, and Environment (인간식물환경학회지)

Society For People, Plants, And Environment (인간식물환경학회)
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Agro-Healing Service Quality Analysis Using IPA Analysis for Business Owners

  • Kim, Yun-Jin (Department of Bio & Healing Convergence, Graduate School, Konkuk University) ;
  • Kim, Seon-Ok (Department of Bio & Healing Convergence, Graduate School, Konkuk University) ;
  • Park, Sin-Ae (Department of Systems Biotechnology, Konkuk Institute of Technology, Konkuk University)
  • Received : 2021.12.08
  • Accepted : 2021.12.15
  • Published : 2021.12.31
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Abstract

Background and objective: This study seeks to investigate domestic agro-healing farm resources so that preliminary data can be obtained on the systematic provisions for agro-healing programs in order to improve service quality and to identify the quality of agro-healing policy services. Methods: For this study, owners of agro-healing facilities were asked 24 questions via an online survey. An importance-performance analysis (IPA) was conducted to identify service quality for each policy sector. Results: Respondents' satisfaction levels were low when compared to agro-healing farm owners' perceptions of the above-average importance of each sector. The results from the resource analysis of domestic agro-healing farms indicated that the main operational purposes of farms were, in descending order, experience (90.0%), healing (86.7%), and education (84.0%). With respect to the type of program that was operated, cultivating crops (horticultural therapy) was identified most frequently at 83.3%. Conclusion: As a result of this study, the resources possessed by agro-healing farms were identified. In addition, the results of the IPA analysis in terms of service quality are not as good as expected, and performance levels should be increased to improve this. The results of this study are expected to provide useful information not only to improve the quality of agro-healing services, but also to revitalize the agro-healing industry while developing a systematic agro-healing program.

Keywords

Acknowledgement

The research was funded by grant no. PJ016144022021 from the Rural Development Administration in Korea.

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