Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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Analysis on the Value of Attributes of Agricultural Products for Chungnam School Food Service: Focused on Potato, Bean Sprouts and Tomato

충남 친환경학교급식의 농식품 속성 가치 분석: 감자, 콩나물, 토마토를 중심으로

  • 양성범 (단국대학교 환경자원경제학과)
  • Received : 2021.01.13
  • Accepted : 2021.02.15
  • Published : 2021.02.27
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Abstract

The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.

Keywords

Acknowledgement

본 연구는 2019학년도 단국대학교 대학연구비 지원으로 연구되었음.

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