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개인 맞춤형 OTT 콘텐츠 미리보기의 사용자 경험 디자인 연구

A Study on User Experience Design of Personalized OTT Content Preview

  • 김현우 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Kim, Hyun-Woo (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 투고 : 2021.05.08
  • 심사 : 2021.07.20
  • 발행 : 2021.07.28

초록

본 연구는 OTT(Over-the-top) 서비스의 개인 맞춤형 콘텐츠와 미리보기를 사용자 경험 중심으로 분석하고, 이를 통해 미리보기 시청 경험의 발전 방향을 제안하는 데 목적이 있다. 이에 국내 운영 중인 OTT 서비스의 모바일 애플리케이션을 중심으로 콘텐츠 제공 현황을 파악하였다. 또한, 주 사용자인 20-30대를 모집하여 스티븐 앤더슨(Stephen P. Anderson)의 Creating Pleasurable Interface 모형을 토대로 작성한 질문을 통해 설문조사 및 심층 인터뷰를 진행하였다. 실험 결과, 미리보기는 콘텐츠 선택에 도움이 되지만 취향에 맞지 않았으며, 원하는 대로 시청하기 어려워 불편해하였다. 따라서 개선 방향으로는 미리보기 시청의 효율성, 취향성 및 접근성 향상을 위한 기능이 요구된다. 본 연구는 OTT 콘텐츠의 사용자 경험이나 미리보기 시청 경험에 관한 연구의 자료로써 활용되기를 기대한다.

The purpose of this study is to analyze personalized contents and previews of OTT service based on user experience and to suggest the improvements of the preview viewing experience. Current domestic OTT mobile applications were researched to find out how services are offering content. Plus, the 20s-30s were recruited to analyze user experience. An online survey and in-depth interview were conducted by using Stephen P. Anderson's Creating Pleasurable Interface Model. As a result, preview help users to select content but it doesn't suit their taste. Also, the preview is hard to watch however they want. Therefore, it can be inferred that the preview requires the function for improving efficiency, preference, and accessibility. This study is expected to be used as research material on user experience or preview experience of OTT content.

키워드

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