Asia Pacific Journal of Business Review

  • 제5권2호
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  • Pages.45-57
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  • 2021
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  • 2466-0043(pISSN)
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  • 2508-4488(eISSN)
경희대학교 경영연구원 (Kyung Hee University Management Research Institute)
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The Effect of Experience Economy of VR Contents on Satisfaction

  • 투고 : 2021.01.11
  • 심사 : 2021.01.30
  • 발행 : 2021.02.26
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초록

The COVID-19 pandemic has ushered in a new era of untact and we are quickly adapting to this untact era. In the current situation where it is difficult to contact each other face-to-face, Virtual Reality (VR) is an opportunity factor for indirect tourism and a good alternative to viewing cultural heritage. This study showed that the effects of experience economies such as entertainment experience, aesthetic experience, escapist experience, and spiritual experience on VR content satisfaction. Furthermore, we examined whether consumers' perceived risks to COVID-19 moderate the relationship between experience economy and satisfaction. This study investigated 149 people who experienced VR content about Jerusalem. The results have shown that entertainment experience and aesthetic experience have a positive effect on the satisfaction with the VR content. Furthermore, perceived risks about COVID-19 have been shown to moderate the effects of aesthetic experience and spiritual experience on satisfaction. Finally, we provided implications based on our findings.

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과제정보

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2020S1A3A2A02093277)

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