Journal of Nutrition and Health

The Korean Nutrition Society (한국영양학회)
권호 표지
DOI QR코드

DOI QR Code

Agrifood consumer competency index and food consumption behaviors based on the 2019 Consumption Behaviors Survey for Food

농식품 소비자역량지수와 식품소비행태에 관한 연구: 2019년 식품소비행태조사자료를 이용하여

  • Kim, Eun-kyung (Food and Nutrition Division, Department of Agro-food Resources, National Institute of Agricultural Science, Rural Development Administration) ;
  • Kwon, Yong-seok (Food and Nutrition Division, Department of Agro-food Resources, National Institute of Agricultural Science, Rural Development Administration) ;
  • Lee, Da Eun (Food and Nutrition Division, Department of Agro-food Resources, National Institute of Agricultural Science, Rural Development Administration) ;
  • Jang, Hee Jin (Food and Nutrition Division, Department of Agro-food Resources, National Institute of Agricultural Science, Rural Development Administration) ;
  • Park, Young Hee (Food and Nutrition Division, Department of Agro-food Resources, National Institute of Agricultural Science, Rural Development Administration)
  • 김은경 (농촌진흥청 국립농업과학원 농식품자원부 식생활영양과) ;
  • 권용석 (농촌진흥청 국립농업과학원 농식품자원부 식생활영양과) ;
  • 이다은 (농촌진흥청 국립농업과학원 농식품자원부 식생활영양과) ;
  • 장희진 (농촌진흥청 국립농업과학원 농식품자원부 식생활영양과) ;
  • 박영희 (농촌진흥청 국립농업과학원 농식품자원부 식생활영양과)
  • Received : 2020.12.07
  • Accepted : 2021.03.29
  • Published : 2021.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose: This study investigated the food consumption behaviors in Korean adults, according to the agrifood consumer competency index (ACCI). Methods: Data obtained from the 2019 Consumption Behaviors Survey for Food were analyzed. A total of 6,176 adults (2,783 males, 3,393 females) aged ≥ 19 years, were included in the study. Based on the score of agrifood consumer competency index, the subjects were classified into three groups. The dietary habits, eating-out and food-delivery/take-out behaviors, opinion of food labeling, and concerns for domestic products were compared among the 3 groups. Results: The ACCI scores of the male and female subjects were 63.6 and 64.8, respectively. Subjects of both genders in the highest tertile of the ACCI were more likely to have a higher education level and higher health concerns, as compared to subjects in the lowest tertile (p < 0.05). Male subjects having highest tertile of the ACCI reported significantly more exercise and alcohol consumption, as compared to subjects in the lowest tertile (p < 0.05). A higher score of the ACCI also portrayed a higher satisfaction in own diet and greater checking of the food label. Moreover, subjects with a higher score of the ACCI showed greater satisfaction and reliability in the food label, as well as increased concerns for domestic agrifoods, local foods, and eco-friendly foods. Subjects in the lowest tertile of the ACCI acquired their dietary information from acquaintances, whereas subjects in the highest tertile of the ACCI learnt the information from food labels themselves. Conclusion: These results are indicative of the food consumption and behaviors of Korean adults according to their ACCI scores, and provide basic data that will be useful for implementing an effective food policy.

본 연구에서는 2019년 식품소비행태조사 원시자료를 이용하여 성인 6,176명의 농식품 소비자역량지수에 따른 식품의 소비행태를 남녀별로 비교 분석하였다. 이를 통해, 우리나라 성인의 농식품소비자역량지수 수준에 따른 식품소비와 식행동의 특성을 파악하고 효과적인 정책을 추진하기 위한 기초자료를 제공하고자 하였다. 연구 결과 소비자역량지수가 높은 군이 자신의 식사에 만족하였고, 식품표시를 확인하는 비율이 높고 식품표시에 대한 만족도와 신뢰도가 유의하게 높았다. 소비자역량지수가 낮은 군은 지인을 통해 식품에 대한 정보를 얻었고 소비자역량지수가 높은 군은 식품 포장지의 표시나 문구를 통해 얻는 비율이 더 높았다. 국산 농산물과 지역농산물, 친환경식품에 대한 관심도 소비자역량지수가 높을수록 높았고, 수입식품보다 국산 식품에 대한 지불가치도 유의한 차이가 있었다. 이상의 결과를 바탕으로 농식품 소비자역량지수는 식습관과 식품의 소비행태뿐만 아니라 영양표시 이용과 국산 농식품에 대한 지불 가치와도 관련이 있음을 확인하였다. 본 연구에서의 결과는 농식품 정책 개발에 활용될 수 있으며, 이러한 정책 개발은 소비자의 농식품 정책에 대한 만족도와 신뢰도를 높이고 건강한 식생활을 위한 소비를 유도할 수 있을 것으로 사료된다.

Keywords

Acknowledgement

This work was carried out with the support of "Cooperative Research Program for Agriculture Science and Technology Development (project No. PJ01470901)" Rural Development Administration, Republic of Korea.

References

  1. Kim YS, Seo JH, Song IS, Lee EH, Je MK. Consumer and market environment. 4th ed. Seoul: Sigmapress; 2012.
  2. Machin L, Aschemann-Witzel J, Curutchet MR, Gimenez A, Ares G. Does front-of-pack nutrition information improve consumer ability to make healthful choices? Performance of warnings and the traffic light system in a simulated shopping experiment. Appetite 2018; 121: 55-62. https://doi.org/10.1016/j.appet.2017.10.037
  3. Korea Consumer Agency. Measurement & evaluation of consumer competency in 2010. Eumseong: Korea Consumer Agency; 2010.
  4. Oh S, Bae SY. 2018 consumer empowerment index in Korea. Eumseong: Korea Consumer Agency; 2019.
  5. Nardo M, Loi M, Rosati R, Manca A. The consumer empowerment index: a measure of skills, awareness and engagement of European consumers. Luxembourg: Institute for the Protection and Security of the Citizen; 2011.
  6. Oh EK. A study on information literacy in social media age: focusing on redefinition, contents and media of information literacy. J Korean Soc Libr Inf Sci 2013; 47(3): 385-406. https://doi.org/10.4275/KSLIS.2013.47.3.385
  7. Lee YL, Chung JE. The effects of rational thinking style and consumer information literacy on consumer information confusion and consumer choice confusion: focusing on consumers in 20's and 30's. J Consum Cult 2019; 22(2): 169-203. https://doi.org/10.17053/jcc.2019.22.2.009
  8. Vidgen HA, Gallegos D. Defining food literacy and its components. Appetite 2014; 76: 50-59. https://doi.org/10.1016/j.appet.2014.01.010
  9. Hwang HS, Kim KO. Consumer information competency of contemporary consumers: effects on information search efficiency and effectiveness for purchase of electronic goods. J Korean Home Econ Assoc 2013; 50(6): 99-117.
  10. Nam SJ. A comparative study on the digital literacy between aged consumers and general consumers: verification of a moderating effects of gender, education, income, and area. Consum Policy Educ Rev 2013; 9(4): 55-65.
  11. Walsh G, Mitchell VW. Demographic characteristics of consumers who find it difficult to decide. Mark Intell Plann 2005; 23(3): 281-295.
  12. Ahn JI. A study on the age difference of digital media literacy. Korean J Learn Sci 2013; 7(1): 1-21.
  13. Sung WJ. A study on digital literacy and digital divide in the smart society. Korean Soc Public Adm 2014; 25(2): 53-75.
  14. Kim JE, Choi KS. Effect of dietary education experience (home, school, and mass media) on food consumer information literacy. Korean J Community Nutr 2019; 24(5): 363-373.
  15. Choi KS, Kim JE. The relationship of consumer anxiety of food hazard, and food consumer information literacy with dietary life satisfaction. J Rural Dev 2020; 43(2): 91-116. https://doi.org/10.36464/JRD.2020.43.2.004
  16. Vaitkeviciute R, Ball LE, Harris N. The relationship between food literacy and dietary intake in adolescents: a systematic review. Public Health Nutr 2015; 18(4): 649-658. https://doi.org/10.1017/S1368980014000962
  17. Park D, Park YK, Park CY, Choi MK, Shin MJ. Development of a comprehensive food literacy measurement tool integrating the food system and sustainability. Nutrients 2020; 12(11): 1-13.
  18. Lee KI, Ban HJ, Park KH, Hwang YJ. Development and measurement of the index of agrifood consumer competency index. J Rural Dev 2014; 37(3): 59-77.
  19. Kim MJ. Comparison of food consumption behaviors and consumer empowerment index of food among one-person households by age groups [dissertation]. Cheongju: Chungbuk National University; 2020.
  20. Consumer Behavior Survey for Food page [Internet]. Naju: Korea Rural Economic Institute; 2020 May 29 [cited 2020 Oct 26]. Available from: https://krei.re.kr/foodSurvey/index.do.
  21. Korea Rural Economic Institute. Statistics report of Consumer Behavior Survey for Food 2019. Naju: Korea Rural Economic Institute; 2019.
  22. Na Y. Development of a tool for food literacy assessment for young adults: findings from a Korean validation study [dissertation]. Seoul: Ewha Womans University; 2021.
  23. Korea Rural Economic Institute. Consumers' attitudes and marketing strategies for environmentally friendly agricultural products. Naju: Korea Rural Economic Institute; 2008.
  24. Korea Rural Economic Institute. Production and consumption status and market prospects for environment-friendly agri-foods. Naju: Korea Rural Economic Institute; 2012.
  25. Suh YJ, Lim EJ. The effect of subjective consumer competency on the consumer satisfaction in food - focused on feeling of insecurity for food and type of household. J Consum Policy Stud 2014; 45(3): 131-156.
  26. Won HR, Yun HR. College students' dietary behavior for processed foods and the level of perception on food labeling systems according to the level of nutrition knowledge in Wonju province. Korean J Community Living Sci 2011; 22(3): 379-393. https://doi.org/10.7856/kjcls.2011.22.3.379
  27. Yu KH, Kim MJ, Ly SY. A comparison of convenience food purchasing behaviors and food habits: how female college students use nutrition labelings. Korean J Food Nutr 2012; 25(1): 1-8. https://doi.org/10.9799/ksfan.2012.25.1.001