Journal of Korean Society of Archives and Records Management (한국기록관리학회지)

Korean Society of Archives and Records Management (한국기록관리학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Activity and Operation of Nara Archives Netti Supporters of the National Archives of Korea

국가기록원 서포터즈(나라기록넷띠) 활동 및 운영 분석

  • 백제연 (경북대학교 일반대학원 기록학) ;
  • 이성신 (경북대학교 사회과학대학 문헌정보학과)
  • Received : 2021.01.18
  • Accepted : 2021.05.10
  • Published : 2021.05.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to make suggestions on the activities and operations of the National Archives of Korea's (NAK) Nara Archives Netti supporters, whose ultimate objective is to promote NAK. Data were collected about supporters' online and off-line activities through the NAK website and supporters' official Naver Cafe entries from 2016 to 2020. Furthermore, the cases of the U.S. National Archives and Records Administration's (NARA) Citizen Archivist Dashboard and the National Archives of Australia's (NAA) Hive were also studied. Based on the results, suggestions on the necessary changes or additions to the online/off-line activities of operations by NAK were made as follows: 1) ensuring the differentiation of posts, 2) using appropriate tags and selecting various ones, 3) giving active feedback from managers and other supporters, 4) encouraging creative promotional materials, 5) operating educational programs, 6) giving incentives based on detailed and clear criteria, 7) promoting to raise awareness of supporters, and 8) promoting through the NAK website. By adopting the above suggestions made by this study, the promotional purpose of NAK's supporters will be achieved.

본 연구는 국가기록원 나라기록넷띠 서포터즈 활동 현황을 분석하여 서포터즈 활동을 통한 국가기록원 홍보라는 궁극적 목적을 달성할 수 있도록 나라기록넷띠 운영 및 활동 전반에 대한 제언을 하는데 그 목적이 있다. 연구목적 달성을 위해 국가기록원 홈페이지, 나라기록넷띠 네이버 공식 카페 등을 통해 2016년부터 2020년까지의 최근 5년간의 서포터즈 활동 및 운영에 대한 자료를 수집하였으며 미국 NARA의 시민 아카비스트 대시보드와 호주 NAA의 하이브 프로그램을 살펴보았다. 이를 통해, 나라기록넷띠의 온·오프라인 활동과 국가기록원의 서포터즈 운영에 있어서의 문제점을 파악하고 다음과 같은 개선방안을 제시하였다: 1) 서포터즈가 게시하는 글의 차별성을 담보할 방안에 대한 고려가 필요하다. 2) 적절한 태그의 활용과 태그를 다양하게 지정하도록 할 필요가 있다. 3) 관리자에 의한 그리고 서포터즈 상호간의 적극적 피드백이 필요하다. 4) 창의적인 홍보물 창작을 독려할 방안이 필요하다. 5) 오리엔테이션 등의 교육 프로그램 운영이 필요하다. 6) 세분화되고 명확한 기준에 의한 평가를 통한 인센티브 제공이 필요하다. 7) 서포터즈에 대한 인지도를 높이기 위한 홍보가 필요하다. 8) 국가기록원 홈페이지를 통한 홍보가 필요하다.

Keywords

References

  1. Choe, Min-Hui, Kim, Tae-Young, Oh, Hyo-Jung, & Kim, Yong (2017). A Study on Development and Utilization of Brand Webtoon for Public Relations of Archives: focused on the National Archives of Korea. Journal of Korean Society of Archives and Records Management, 17(1), 245-273. https://doi.org/10.14404/JKSARM.2017.17.1.245
  2. Hong, Heather (2019). A Study on Effects of Relational Benefits and Participation Motivation Perceived by Tourism Supporters on Commitment, Satisfaction and Continuous Intention. Journal of Tourism Management Research, 23(7), 611-639. https://doi.org/10.18604/tmro.2019.23.7.28
  3. Hwang, Na-young & Kim, You-ri (2018). The Opening and Operations of a University History Museum: Based on the Case of the Opening of Hanyang University History Museum. Korea Antiquity, 91, 61-93.
  4. Jeong, Hye Jeong & Rieh, Hae-young (2018). Directions for Vitalizing Archival Information Services based on the Analysis of SNSs and Civil Petitions. Journal of Korean Society of Archives and Records Management, 18(3), 165-191. https://doi.org/10.14404/JKSARM.2018.18.3.165
  5. Jin, Bo-Ra & Lee, Sang-Ho (2018). A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations. Journal of Tourism Sciences, 42(5), 97-116. https://doi.org/10.17086/JTS.2018.42.5.97.116
  6. Jin, Bo-Ra & Seok, Yonghyun (2018). An Exploratory Study on Online Tourism Public Relations Policy of Local Governments: Focus on SNS Tourism Supporters. Journal of Tourism and Leisure Research, 30(2), 77-96.
  7. Jung's Naver Blog. (2020, June 8). Available: https://blog.naver.com/arcanegoing/221993398068
  8. Jung, Chang-Oh & Rieh, Hae-young (2018). Current Status and Features of the Publication Program in Archives: Fcousing on the US National Archives and Records Administration and the National Archives of Korea, 18(1), 1-27. https://doi.org/10.14404/JKSARM.2018.18.1.001
  9. Kim, Jihyun (2017). A Case Study of Transcription Programs Based on Citizens' Contribution to Overseas Archival Institutions. Journal of Korean Society of Archives and Records Management, 17(4), 51-86. http://dx.doi.org/10.14404/JKSARM.2017.17.4.051
  10. Lee, Hyerim & Park, Jaewan (2016). Analysis on Multicultural Family Supporters Program in Gyeonggi-do. FBO, 11(2), 25-53.
  11. Lee, Jung-eun, Gang, Juyeon, Kim, Eun-Sil, & Kim, Yong (2017). A Study on a Method to Use Activation and Awareness on Archives of University Student. The Korean Journal of Archival Studies, 51, 133-173. https://doi.org/10.20923/kjas.2017.51.133
  12. Lee, Yongjae & Jo, Hyeyoung (2014). A Study on the Public Relations Strategies of University Archives-Focused on University Archives' Exhibition Activities in Japan. Digital Library, 75, 3-20.
  13. NAA [n.d.]. RecordSearch Forum. Available: http://forum.naa.gov.au/page/about-recordsearch
  14. NARA [n.d.]. FAQs. Available: https://transcribe.naa.gov.au/faq/#c
  15. NARA [n.d.]. History Hub. Available: https://historyhub.history.gov/thread/8761
  16. National Archives of Korea [n.d.]. Naver blog. Available: https://blog.naver.com/k_archives
  17. National Archives of Korea [n.d.]. Official cafe of Nara Girok Netti. Available: https://cafe.naver.com/aos1th/234
  18. National Archives of Korea (2017). Operation and operational plan of Online supporters. Daejeon: National Archives of Korea.
  19. National Archives of Korea [n.d.]. Instagram. Available: https://www.instagram.com/archives_kr/
  20. National Archives of Korea. (2020, May 29). The 14th Nara Girok Netti Supporters Kick-off ceremony. Available: https://www.youtube.com/watch?v=ToheSTrPBM0&feature=emb_imp_woyt
  21. National Archives of Korea [n.d.]. Archives Service. Available: http://www.archives.go.kr/next/service.do
  22. Park, Heejin (2017). A Study on Social Tagging for Promoting Users' Participation in Digital Archives. Journal of the Korean Society for Information Management, 34(3), 269-290. http://dx.doi.org/10.3743/KOSIM.2017.34.3.269
  23. Seol, Moon-won (2012). Building Participatory Digital Archives for Documenting Localities. The Korean Journal of Archival Studies, 32, 3-44.