American Studies (미국학)

Seoul National University American Studies Institute (서울대학교 미국학연구소)
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"No Longer Pensioners": Bruce Barton's Producer Ethos and Christian Meritocracy

"더 이상 연금생활자로 살지 말지니": 브루스 바튼의 생산자 윤리와 기독교 능력주의

  • Received : 2021.11.30
  • Accepted : 2021.12.21
  • Published : 2021.12.31

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Abstract

This paper examines the service ideal preached by Bruce Barton, a bestselling American author in the 1920s. Based on archival sources and other historical materials, this paper presents Barton's endorsement of service ideal less as an adaptation to the looming consumerist society than an endeavor to revive the old producer ethos that was more coercive than therapeutic. Revisiting Barton's messages to Americans, this paper traces the intellectual root of Barton's service ideal to the Social Gospel and illustrates the ways his producer ethos evolved into a commonplace ideology of Christian meritocracy that endorsed individualism and small government.

Keywords

References

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