Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the UX Design for Satisfaction with Ownership of Autonomous Shared Vehicles - Focusing on Customizing in Boarding Stage

자율주행형 공유차량의 소유 만족감 충족을 위한 UX디자인 연구 - 탑승단계에서의 커스터마이징을 중심으로

  • Lee, Da-Mul (Industrial Design, Graduate School, Hong-ik University) ;
  • Kan, Yea-Chan (Industrial Design, Graduate School, Hong-ik University) ;
  • Kim, Jae-Yeop (Department of Industrial Design, College of Fine Arts, Hong-ik University)
  • 이다물 (홍익대학교 일반대학원 산업디자인학부) ;
  • 간예찬 (홍익대학교 일반대학원 산업디자인학부) ;
  • 김재엽 (홍익대학교 산업디자인과)
  • Received : 2021.02.02
  • Accepted : 2021.04.20
  • Published : 2021.04.28
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Abstract

In this paper, we study whether customizing at the self-driving shared vehicle boarding stage can satisfy ownership satisfaction. To this end, a preliminary survey was conducted on the general public on the factors of satisfaction/uncomfortable in the current shared vehicle use along with a prior research survey. Subsequently, we validate the preference for customizing elements and their impact on ownership satisfaction through CVT. Pre-investigation has shown that olfactory and interaction elements give greater satisfaction to ownership satisfaction, and CVT results show that the customizing of boarding elements will enable the satisfaction of ownership satisfaction.

자율주행 기술의 발달로 자율주행형 공유 차량에 대한 기대감이 확산하고 있지만, 공유 차량에서 '소유 만족감'을 느끼기 힘든 것이 사실이다. 본 논문에서는 자율주행형 공유 차량 탑승 단계에서의 커스터마이징을 통해 이러한 소유 만족감이 충족될 수 있는지에 대해 연구하였다. 이를 위해 선행연구 조사와 현재 공유 차량 이용상에서 만족/불편 요소에 사전조사를 진행했다. 이후, 커스터마이징 요소에 대한 선호도와 각 요소가 소유 만족도에 미치는 영향을 CVT를 통해 검증하였다. 사전조사 결과 후각적 요소와 인터랙션 요소가 소유 만족도에 더 큰 만족도를 주며, CVT 결과 탑승 요소의 커스터마이징을 통해 소유 만족도 충족이 가능할 것으로 나타났다. 본 연구를 향후 자율주행 차량의 인터랙션 디자인과 공유 차량의 서비스 디자인 연구를 위한 기초 자료로서 제시하였다.

Keywords

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