Asia pacific journal of information systems

  • 제31권3호
  • /
  • Pages.392-414
  • /
  • 2021
  • /
  • 2288-5404(pISSN)
  • /
  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
권호 표지
DOI QR코드

DOI QR Code

Why do We Share Information? Explaining Information Sharing Behavior through a New Conceptual Model between Sharer to Receiver within SNS

  • Seok Noh (Dept. of Business Administration, College of Economics & Commerce, Jeju National University)
  • 투고 : 2021.06.21
  • 심사 : 2021.08.12
  • 발행 : 2021.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.

키워드

참고문헌

  1. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  2. Ajzen, I., and Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice Hall, Englewood Cliffs, NJ.
  3. Ajzen, I., and Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarracin, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 173-221). Lawrence Erlbaum Associates Publishers.
  4. Alavi, M., and Leidner, D. E. (2001). Knowledge management and knowledge management systems: Conceptual foundations and research issues. MIS Quarterly, 25(1), 107-136.
  5. Alavi, M., Kayworth, T. R., and Leidner, D. E. (2006). An empirical examination of the influence of organizational culture on knowledge management practices. Journal of Management Information Systems, 22(3), 191-224.
  6. Albarracin, D., Johnson, B. T., and Zanna, M. P. (2014). The handbook of attitudes. Psychology Press.
  7. Amayah, A. T. (2011, September). Knowledge sharing, personality traits and diversity: A literature review. In Proceedings from The Midwest Research-to Practice Conference in Adult, Continuing, and Community Education. St. Louis, MO: USA.
  8. Bagozzi, R. P., and Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. https://doi.org/10.1007/BF02723327
  9. Bakker, M., Leenders, R. T. A., Gabbay, S. M., Kratzer, J., and Van Engelen, J. M. (2006). Is trust really social capital? Knowledge sharing in product development projects. The Learning Organization, 13(6), 594-605. https://doi.org/10.1108/09696470610705479
  10. Bartol, K. M., and Srivastava, A. (2002). Encouraging knowledge sharing: The role of organizational reward systems. Journal of Leadership and Organizational Studies 9(1), 64-76. https://doi.org/10.1177/107179190200900105
  11. Bennett, J., Owers, M., Pitt, M., and Tucker, M. (2010). Workplace impact of social networking. Property Management, 28(2), 138-148. https://doi.org/10.1108/02637471011051282
  12. Bock, G., and Kim, Y. (2002). Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing. Information Resources Management Journal, 15(2), 14-21. https://doi.org/10.4018/irmj.2002040102
  13. Bock, G., Zmud, R., Kim, Y., and Lee, J. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111. https://doi.org/10.2307/25148669
  14. Bukowitz, W., and Williams, R. (1999). The knowledge management field book. London: Financial Times/Prentice Hall.
  15. Butler, B. S. (2001). Membership size, communication activity, and sustainability: A resource-based model of online social structures. Information Systems Research, 12(4), 346-362.
  16. Chan, R. C. H., Chu, S. K. W., Lee, C. W. Y., Chan, B. K. T., and Leung, C. K. (2013). Knowledge management using social media: A comparative study between blogs and Facebook. Proceedings of the American Society for Information Science and Technology, 50(1), 1-9.
  17. Chen, I. Y., Chen, N. S., and Kinshuk. (2009). Examining the factors influencing participants' knowledge sharing behavior in virtual learning communities. Journal of Educational Technology & Society, 12(1), 134-148.
  18. Chen, Y. (2020). An investigation of the influencing factors of Chinese WeChat users' environmental information-sharing behavior based on an integrated model of UGT, NAM, and TPB. Sustainability, 12(7), 2710.
  19. Chiu, C. M., Hsu, M. H., and Wang, E. T. G. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888. https://doi.org/10.1016/j.dss.2006.04.001
  20. Chockler, G. V., Keidar, I., and Vitenberg, R. (2001). Group communication specifications: a comprehensive study. ACM Computing Surveys (CSUR), 33(4), 427-469. https://doi.org/10.1145/503112.503113
  21. Choi, J. H., Ramirez, R., Gregg, D. G., Scott, J. E., and Lee, K. H. (2020). Influencing Knowledge Sharing on Social Media: A Gender Perspective. Asia Pacific Journal of Information Systems, 30(3), 513-531. https://doi.org/10.14329/apjis.2020.30.3.513
  22. Curry, A., and Stancich, L. (2000). The Intranet: An intrinsic component of strategic information management? International Journal of Information Management, 20(4), 249-268.
  23. Davenport, T. H., and Prusak, L. (1998). Working knowledge: How organizations manage what they know. Harvard Business Press.
  24. Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral dissertation. Massachusetts Institute of Technology.
  25. Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  26. Eddosary, M., Ko, Y. J., Sagas, M., and Kim, H. Y. (2015). Consumers' intention to attend soccer events: Application and extension of the theory of planned behavior. Psychological reports, 117(1), 89-102. https://doi.org/10.2466/01.05.PR0.117c13z7
  27. Eid, M., and Nuhu, N. A. (2011). Impact of learning culture and information technology use on knowledge sharing of Saudi students. Knowledge Management Research & Practice, 9(1), 48-57.
  28. Ellison, N. B., Steinfield, C., and Lampe, C. (2007). The benefits of Facebook "friends:" Social capital and college students' use of online social network sites. Journal of Computer Mediated Communication, 12(4), 1143-1168. https://doi.org/10.1111/j.1083-6101.2007.00367.x
  29. Fishbein, M., and Ajzen, 1. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  30. Fornell, C., and Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
  31. Fu, P. W., Wu, C. C., and Cho, Y. J. (2017). What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type. Computers in Human Behavior, 67, 23-32. https://doi.org/10.1016/j.chb.2016.10.010
  32. Grabner-Kraeuter, S. (2002). The role of consumers' trust in online-shopping. Journal of Business Ethics, 39(1), 43-50. https://doi.org/10.1023/A:1016323815802
  33. Griffin E. A., and McClish G. A. (2011). A first look at communication theory. Boston: McGrawHill.
  34. Hall, H., and Goody, M. (2007). KM, culture and compromise: interventions to promote knowledge sharing supported by technology in corporate environments. Journal of Information Science, 33(2), 181-188. https://doi.org/10.1177/0165551506070708
  35. Hara, N., and Hew, K. F. (2007). Knowledge-sharing in an online community of healthcare professionals. Information Technology & People, 20(3), 235-261. https://doi.org/10.1108/09593840710822859
  36. Haridakis, P., and Hanson, G. (2009). Social interaction and co-viewing with YouTube: Blending mass communication reception and social connection. Journal of Broadcasting & Electronic Media, 53(2), 317-335. https://doi.org/10.1080/08838150902908270
  37. Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6(2), 91-100. https://doi.org/10.1002/(SICI)1099-1441(199906)6:2<91::AID-KPM54>3.0.CO;2-M
  38. Hewes, D. E. (2013). The cognitive bases of interpersonal communication. Lawrence Erlbaum Associates, 183-222.
  39. Hong, Y., Wan, M., and Li, Z. (2021). Understanding the health information sharing behavior of social media users: An empirical study on WeChat. Journal of Organizational and End User Computing (JOEUC), 33(5), 180-203. https://doi.org/10.4018/JOEUC.20210901.oa9
  40. Hsieh, H. L., Hsieh, J. R., and Wang, I. L. (2011). Linking personality and innovation: the role of knowledge management. World Transactions on Engineering and Technology Education, 9(1), 38-44.
  41. Hult, G. T. M., Ketchen Jr, D. J., and Nichols Jr, E. L. (2002). An examination of cultural competitiveness and order fulfillment cycle time within supply chains. Academy of management Journal, 45(3), 577-586.
  42. Hult, G. T. M., Snow, C. C., and Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of Management, 29(3), 401-426.
  43. Jadin, T., Gnambs, T., and Batinic, B. (2013). Personality traits and knowledge sharing in online communities. Computers in Human Behavior, 29(1), 210-216. https://doi.org/10.1016/j.chb.2012.08.007
  44. Jarvenpaa, S. L., Shaw, T. R., and Staples, D. S. (2004). Toward contextualized theories of trust: The role of trust in global virtual teams. Information Systems Research, 15(3), 250-267. https://doi.org/10.1287/isre.1040.0028
  45. Li, X. (2011). Factors influencing the willingness to contribute information to online communities. New Media & Society, 13(2), 279-296. https://doi.org/10.1177/1461444810372164
  46. Lin, H.-F. (2007). Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions. Journal of Information Science, 33(2), 135-149. https://doi.org/10.1177/0165551506068174
  47. Lingel, J., and Naaman, M. (2012). You should have been there, man: Live music, DIY content and online communities. New Media &Society, 14(2), 332-349. https://doi.org/10.1177/1461444811417284
  48. Ma, W. W. K., and Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment. Computers in Human Behavior 39(1), 51-58.
  49. Marcella, A. J. (1999). Establishing trust in virtual markets. Institute of Internal Auditors.
  50. Mishra, B., and Bhaskar, A. U. (2011). Knowledge management process in two learning organizations. Journal of Knowledge Management, 15(2), 344-359. https://doi.org/10.1108/13673271111119736
  51. Nahapiet, J., and Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, 23(2), 242-266. https://doi.org/10.2307/259373
  52. Noh, S., and Kim, J. K. (2016). An empirical study of knowledge sharing behavior of the SNS: A case study of "Sina Weibo". Asia Pacific Journal of Information Systems, 26(3), 367-384. https://doi.org/10.14329/apjis.2016.26.3.367
  53. Ogunseye, O. S., Adetiloye, P. K., Idowu, S. O., Folorunso, O., and Akinwale, A. T. (2011). Harvesting knowledge from computer mediated social networks. The Journal of Information and Knowledge Management Systems, 41(3), 252-264.
  54. Panahi, S., Watson, J., and Partridge, H. (2012). Social media and tacit knowledge sharing: Developing a conceptual model. World Academy of Science, Engineering and Technology, 64, 1095-1102.
  55. Patrick, K., and Dotsika, F. (2007). Knowledge sharing: Developing from within. The Learning Organization, 14(5), 395-406.
  56. Pavlou, P. A., and Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143.
  57. Pi, S. M., Chou, C. H., and Liao, H. L. (2013). A study of Facebook groups members' knowledge sharing. Computers in Human Behavior, 29(5), 1971-1979. https://doi.org/10.1016/j.chb.2013.04.019
  58. Quintane, E., Casselman, R. M., Reiche, B. S., and Nylund, P. A. (2011). Innovation as a knowledgebased outcome. Journal of Knowledge Management, 15(6), 928-947.
  59. Raban, D. R., and Rafaeli, S. (2007). Investigating ownership and the willingness to share information online. Computers in Human Behavior, 23(5), 2367-2382. https://doi.org/10.1016/j.chb.2006.03.013
  60. Ridings, C. M., Gefen, D., and Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3-4), 271-295. https://doi.org/10.1016/S0963-8687(02)00021-5
  61. Rolland N., and Labbe, R. K. (2008). Networking inside the organization: a case study on knowledge sharing. Journal of Business Strategy, 29(5), 4-11. https://doi.org/10.1108/02756660810902260
  62. Sandhawalia, B. S., and Dalcher, D. (2011). Developing knowledge management capabilities: a structured approach. Journal of Knowledge Management, 15(2), 313-328. https://doi.org/10.1108/13673271111119718
  63. Shankar, V., Rangaswamy, A., and Pusateri, M. (2001). The online medium and price sensitivity. College Park, MD: University of Maryland.
  64. Sligo F., Tilley, E., and Murray, N. (2011). Do apprentices' communities of practice block unwelcome knowledge? Education & Training, 55(4), 297-309. https://doi.org/10.1108/00400911111138460
  65. Steiner, H. (2009). Reference utility of social networking sites: Options and functionality. Library Hi Tech News, 26(5/6), 4-6. https://doi.org/10.1108/07419050910985246
  66. Teh, P. L., Yong, C. C., Chong, C. W., and Yew, S. Y. (2011). Do the big five personality factors affect knowledge sharing behavior? A study of Malaysian universities. Malaysian Journal of Library & Information Science, 75(1), 47-62.
  67. Trifunovic, S., Legendre, F., and Anastasiades, C. (2010, March). Social trust in opportunistic networks. In 2010 INFOCOM IEEE Conference on Computer Communications Workshops (pp. 1-6). IEEE.
  68. Wang, Y. D., and Emurian, H. H. (2005). An overview of online trust: Concepts, elements, and implications. Computers in Human Behavior, 21(1), 105-125. https://doi.org/10.1016/j.chb.2003.11.008
  69. Wasko, M. M., and Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 35-57.
  70. Watanabe, R. M., Yoshida, M., and Watanabe, T. (2010). Social network productivity in the use of SNS. Journal of Knowledge Management, 14(6), 910-927. https://doi.org/10.1108/13673271011084934
  71. Wu, J. J., and Tsang, A. S. (2008). Factors affecting members' trust belief and behavior intention in virtual communities. Behavior & Information Technology, 27(2), 115-125.
  72. Yoo, Y., and Torrey, B. (2002). National culture and knowledge management in a global learning organization. Oxford University Press.
  73. Yu, T. K., Lu, L. C., and Liu, T. F. (2010). Exploring factors that influence knowledge sharing behavior via weblogs. Computers in Human Behavior, 26(1), 32-41. https://doi.org/10.1016/j.chb.2009.08.002
  74. Zhang, X., Wen, D., Liang, J., and Lei, J. (2017). How the public uses social media wechat to obtain health information in china: A survey study. BMC Medical Informatics and Decision Making, 17(2), 71-79. https://doi.org/10.1186/s12911-017-0475-8
  75. Zolkepli, I. A., and Kamarulzaman, Y. (2015). Social media adoption: The role of media needs and innovation characteristics. Computers in Human Behavior, 43, 189-209.