Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Analysis of Designer Brands Aiming for the Value of Slow Fashion -Focused on John Alexander Skelton and Geoffrey B. Small-

슬로 패션의 가치를 지향하는 디자이너 브랜드 분석 -John Alexander Skelton과 Geoffrey B. Small을 중심으로-

  • Hong, Junyoung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Chun, Jaehoon (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2020.09.15
  • Accepted : 2020.11.09
  • Published : 2021.02.28
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Abstract

'Slow fashion' has become a hot issue in the fashion world as fast fashion has caused environmental and ethical problems. This study synthesized the characteristics of slow fashion from preceding studies and organized them into four characteristics (craftsmanship, nature-friendly attitude, localism, and pursuit of exclusive value). This study compared designers, John Alexander Skelton and Geoffrey B. Small with four characteristics. First, both designers sought craftsmanship based on tailoring, but Skelton focused on the eco-friendliness of materials, and Small emphasized the development of high-quality fabrics. Second, we found a nature-friendly attitude in both designers, but unlike Skelton, which maintains nature-friendliness in the process of clothing production, Small showed this characteristic through presentations. Third, both designers revealed localism through their affection for the fabrics and culture of each country. Moreover, Small extended its meaning to respect minority tastes. Finally, both designers pursued exclusive values through collections under the themes of class problem, and gender conflicts. However, Skelton melted these topics into British culture and revealed them indirectly versus Small who showed sensitive topics directly in the collections. This study will provide the foundation for analyzing designers through the characteristics of slow fashion, and suggests directions that slow fashion designers should move towards.

Keywords

References

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