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A Study on the Website Structures and Content Types of Online Graduation Exhibitions For 2020 domestic Visual Communication Design major cases

온라인 졸업전시 웹 사이트 구조와 콘텐츠 분석 2020년 국내 시각디자인 전공 사례를 중심으로

  • 유윤석 (이화여자대학교 디자인학부)
  • Received : 2020.10.25
  • Accepted : 2021.03.20
  • Published : 2021.03.28

Abstract

This study aims at analyzing the web sites for 2020 art college graduation exhibitions to derive implications that should be considered for future online exhibitions. Fifteen web sites for graduation exhibitions of domestic visual design majors will be selected to analyze the usability of the web sites in the stages of arrival-search-appreciation-communication. The spread of online exhibitions accelerated by the coronavirus pandemic presents issues that were not covered in offline exhibitions. Based on the commonalities and peculiarities of graduation exhibitions by college, implications for mature and rational graduation exhibitions will be suggested.

코로나바이러스 대유행으로 가속화된 온라인 전시의 보급은 그동안 오프라인 전시에서 다루지 않던 가능성과 논점을 제시한다. 디자인전공생들의 졸업 전시는 기능적, 심미적 탐구가 왕성하게 실천되는 장으로서 자급형 온라인 전시의 현재를 이해하고 가능성을 모색하는 대상으로 삼을만하다. 이 연구는 2020년 온라인으로 졸업전시를 개최한 국내 시각디자인 전공의 웹 사이트 15곳을 분석하여 대학별 전시의 특징을 분석한다. 도착-검색-감상-소통의 단계로 구분하여 평가하고 시사점을 제시한다. 1) 웹 사이트 구조를 이용한 전시 정체성 수립, 2) 작품과 참가자 검색 경로의 다각화, 3) 상세 페이지의 자유도와 다양성 보장, 4) 관객 소통을 유도하고 개인화할 수 있는 기능 개발이다.

Keywords

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