Journal of Industrial Convergence (산업융합연구)

DAEHAN Society of Industrial Management (대한산업경영학회)
권호 표지
DOI QR코드

DOI QR Code

A Strategy for Public Diplomacy in Chungchengbuk-do by Reorganizing Global Value Chain (GVC)

글로벌 가치사슬(GVC) 재편에 따른 충청북도의 공공외교 추진전략

  • Lee, Min-Jae (Dept. of International Trade and Logistics, Mokwon University) ;
  • Jung, Jin-Sup (Dept. of International Business, Chungbuk National University)
  • 이민재 (목원대학교 국제무역물류학과) ;
  • 정진섭 (충북대학교 국제경영학과)
  • Received : 2021.11.04
  • Accepted : 2021.12.20
  • Published : 2021.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study sought ways to strengthen the competitiveness of local governments using public diplomacy, especially in Chungcheongbuk-do, at a time when it is urgent to revitalize the local economy by attracting investment from domestic and foreign companies due to changes in the global supply chain. The main issues that have recently emerged in the global business environment include strengthening the localization of the global value chain, diversifying reshoring and supply chains, and creating an efficient global value chain through digital transformation. Therefore, this study emphasized the necessity of a strategy for public diplomacy based on these changes, and derived the response conditions and detailed strategies of Chungcheongbuk-do through SWOT analysis. In addition, based on the ABCD model, we set up a Chungbuk-type public diplomacy strategy and suggested strategic implications for upgrading Chungbuk's competitiveness.

본 연구는 글로벌 공급망 변화로 인해 국내외 기업의 투자유치를 통한 지역경제 활성화가 긴요한 시점에서 충청북도를 중심으로 공공외교를 활용한 지방정부의 경쟁력 강화 방안을 모색했다. 최근 글로벌 비즈니스 환경에서 나타나고 있는 주요 이슈를 정리하면, 글로벌 가치사슬의 지역화 강화, 리쇼어링 현상과 공급망 다변화, 디지털 전환을 통한 효율적인 글로벌 가치사슬 창출 등이다. 따라서 본 연구는 이러한 변화를 바탕으로 공공외교 전략의 필요성을 강조하고 SWOT 분석을 통해 충북의 대응 여건 및 세부 전략을 도출했다. 또한, 이를 종합하여 ABCD 모델을 기반으로 충북형 공공외교 전략을 수립하고, 충북의 경쟁력을 한 단계 업그레이드하기 위한 전략적 시사점을 제시했다.

Keywords

Acknowledgement

This study utilized some of the contents of "Strengthening Public Diplomacy Capabilities by Reorganization of GVC" in the 2021 Chungbuk Research Institute's "Post-Corona Era, Chungbuk Provincial Government Transition Strategies and Tasks.

References

  1. B. Wiesmann, J. R. Snoei, P. Hilletofth & D. Eriksson. (2017). Drivers and Barriers to Reshoring: A Literature Review on Offshoring in Reverse. European Business Review, 29(1), 15-42. DOI: 10.1108/EBR-03-2016-0050
  2. J. N. Rosenau. (1990). Turbulence in World Politics: A Theory of Change and Continuity, Princeton: Princeton University Press.
  3. Y. Blank. (2006). The City and the World. Columbia Journal of International Law, 44(3), 875-939.
  4. S. W. Hong. (2011). A Comparative Analysis of the Status of Internationalization and the Perception Level of Public Officials in Korea's Basic Local Government. Journal of local government studies, 23(1), 197-215.
  5. E. Schatz & R. Levine. (2010). Framing, Public Diplomacy, and Anti-Americanism in Central Asia. International Studies Quarterly, 54(3), 855-869. DOI: 10.1111/j.1468-2478.2010.00612.x
  6. L. Kennedy & S. Lucas. (2005). Enduring Freedom: Public Diplomacy and U.S. Foreign Policy. American Quarterly, 57(2), 309-333. DOI: 10.1353/aq.2005.0029
  7. A. Dixit & G. M. Grossman. (1982). Trade and Protection with Multistage Production. Review of Economic Studies, 49, 583-594. https://doi.org/10.2307/2297288
  8. P. R. Krugman. (1995). Growing World Trade: Causes and Consequences. Brookings Papers on Economic Activity, 26(1), 327-377. https://doi.org/10.2307/2534577
  9. R. C. Feenstra. (1998). Integration of Trade and Disintegration of Production in the Global Economy. Journal of Economic Perspectives, 12(4), 31-50. https://doi.org/10.1257/jep.12.4.31
  10. D. Hummels, J. Ishii & K. M. Yi. (2001). The Nature and Growth of Vertical Specialization in World Trade. Journal of International Economics, 54, 75-96. https://doi.org/10.1016/S0022-1996(00)00093-3
  11. W. Yin. (2018). An Integration of Different Approaches to Global Value Chain. Review of International and Area Studies, 27(2), 37-54.
  12. S. W. Arndt & H. Kierzkowski (eds.). (2001). Fragmentation: New Production Patterns in the World Economy. New York: Oxford University Press.
  13. S. Agarwal & S. N. Ramaswami. (1992). Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors. Journal of International Business Studies, 23(1), 1-27. https://doi.org/10.1057/palgrave.jibs.8490257
  14. L. Tihanyi, D. A. Griffith & C. J. Russell. (2005). The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis. Journal of International Business Studies, 36(3), 270-283. https://doi.org/10.1057/palgrave.jibs.8400136
  15. Y. Luo & H. Zhang. (2016). Emerging Market MNEs: Qualitative Review and Theoretical Directions. Journal of International Management, 22, 333-350. DOI: 10.1016/j.intman.2016.05.001
  16. R. Kaplinsky & M. Morris. (2001). A Handbook for Value Chain Research. Institute of Development Studies. Brighton, UK: Univeristy of Sussex.
  17. L. Oliveira, A. Fleury & M. T. Fleury. (2021). Digital Power: Value Chain Upgrading in an Age of Digitization. International Business Review, 30(6), 101850. DOI: 10.1016/j.ibusrev.2021.101850
  18. Q. He, M. Meadows, D. Angwin, E. Gomes & J. Child. (2020). Strategic Alliance Research in the Era of Digital Transformation: Perspectives on Future Research. British Journal of Management, 31(3), 589-617. DOI: 10.1111/1467-8551.12406
  19. K. Foerstl, J. F. Kirchoff & L. Bals. (2016). Reshoring and Insourcing: Drivers and Future Research Directions. International Journal of Physical Distribution and Logistics Management, 46(5), 492-515. DOI: 10.1108/IJPDLM-02-2015-0045
  20. S. Kinkel. (2014). Future and Impact of Backshoring: Some Conclusions From 15 Years of Research on German Practices. Journal of Purchasing & Supply Management, 20(1), 63-65. DOI: 10.1016/j.pursup.2014.01.005
  21. K. S. Suh & J. Shin. (2020). The Study of Limitations in Local Government's Implementation of Public Diplomacy and Proposals : Focused on Daejeon Metropolitan City. Korea and Global Affairs, 4(3), 115-136. DOI : 10.22718/kga.2020.4.3.004
  22. H. C. Moon. (2016). The Strategy for Korea's Economic Success. New York: Oxford University Press.