Acknowledgement
This research was supported by Basic Science Research Program through the National Research Foundation of Korea(NRF) funded by the Ministry of Education (NRF-2021-R1I1A3054903).
References
- W. B. Kim & H. J. Choo. (2019). The Effects of SNS Fashion Influencer Authenticity on Follower Behavior Intention -Focused on the Mediation Effect of Fanship-. The Korean Society of Clothing And Textiles, 43(1), 17-32. https://doi.org/10.5850/JKSCT.2019.43.1.17
- Y. B. Lee, S. M. Hwang & I. G. Kim. (2020). The Effect of Appearance Design Stage on Social Presence When Interacting with Digital Humans in VR. Journal of Digital Contents Society, 21(6), 1113-1122. https://doi.org/10.9728/dcs.2020.21.6.1113
- O. Thuy. (2020). Bloomberg. Virtual Influencers Make Real Money While Covid Locks Down Human Stars. [Online]. https://www.bloomberg.com/news/features/2020-10-29/lil-miquela-lol-s-seraphine-virtual-influencers-make-more-real-money-than-ever
- V. L. Thomas & K. Fowler. (2021). Close Encounters of the AI Kind: Use of AI Influencers as Brand Endorsers. Journal of Advertising, 50(1), 11-25. https://doi.org/10.1080/00913367.2020.1810595
- N. Baklanov. (2019). HypeAuditor. The Top Instagram Virtual Influencers in 2019. [Online]. https://hypeauditor.com/blog/the-top-instagramvirtual-influencers-in-2019/
- K. F. MacDorman & H. Ishiguro. (2006). Toward Social Mechanisms of Android Science. Interaction Studies, 7(2), 289-296. https://doi.org/10.1075/is.7.2.12mac
- T. J. Burleigh, J. R. Schoenherr & G. L. Lacrox. (2013). Does the Uncanny Valley Exist? An Empirical Test of the Relationship Between Eeriness and the Human Likeness of Digitally Created Faces. Computers in Human Behavior, 29(3), 759-771. https://doi.org/10.1016/j.chb.2012.11.021
- S. J. Barnes. (2011). Understanding Use Continuance in Virtual Worlds: Empirical Test of a Research Model. Information and Management, 48(8), 313-319. https://doi.org/10.1016/j.im.2011.08.004
- K. M. Kim, H. W. Choi & S. I. Kwon. (2014). Influence of Social Presence on Online Community Users' Continuance Intention. The Journal of the Korea Contents Association. 14(2), 131-145. https://doi.org/10.5392/JKCA.2014.14.02.131
- J. H. Kim, L. Z. Bai & J. S. Han. (2021). The Impact of Social Media Influencers' Expertise and Attractiveness on Visit Intention- Mediating Role of Cutomer Attitude. Korean Journal of Hospitality and Tourism, 30(1), 103-115.
- P. C. Morrow, J. C. McElroy, B. G. Stamper & M. A. Wilson. (1990). The Effects of Physical Attractiveness and Other Demographic Characteristics on Promotion Decisions. Journal of Management, 16(4), 723-736. https://doi.org/10.1177/014920639001600405
- G. McCracken. (1989). Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, 16(3), 310-321. https://doi.org/10.1086/209217
- M. W. Riley. (1954). Communication and Persuasion: Psychological Studies of Opinion Change. American Sociological Association, 19(3), 355-357. https://doi.org/10.2307/2087772
- M. J. Metzger & A. J. Flanagin. (2013). Credibility and Trust of Information in Online Environments: The Use of Cognitive Heuristics. Journal of Pragmatics, 59, 210-220. https://doi.org/10.1016/j.pragma.2013.07.012
- C. R. Snyder & S. J. Lopez. (2020). The Oxford Handbook of Positive Psychology, NewYork: Oxford University Press.
- S. H. Park & Y. K. Kim. (2014). Developing a Scale for Measuring of Authenticity of Brand. The Korean Journal of Advertising and Public Relations, 16(2), 46-86.
- Y. S. Choi & K. Y. Lee. (2013). Measuring SNS Authenticity and Its Components by Developing Measurement Scale of SNS Authenticity. The Korean Journal of Advertising, 24(5), 157-179.
- J. Y. Oh & Y. H. Sung. (2019). A Study on the Influence of Reliability and Attraction, Aattributes of Influence on the Continuing Relationship: Focusing on Z/Y Generation. Journal of Cultural Product & Design, 57, 261-270. https://doi.org/10.18555/kicpd.2019.57.25
- H. J. No & J. J. Koo. (2019). The Influence of the Food Brand Parody Advertisement distinctiveness on the Brand Awareness and Purchase Intention, Journal of Basic Design & Art, 20(1), 159-172.
- S. Ganesan. (1994). Determinants of Long-term Orientation in Buyer-seller Relationships. Journal of Marketing, 58(2), 1-19. https://doi.org/10.2307/1252265
- H. S. Kim & Y. S. Kim. (2010). Effects Wine Bar's Brand Image on Guest Satisfaction, Loyalty, Revisit Intention. The Journal of the Korea Contents Association, 10(2), 433-443. https://doi.org/10.5392/JKCA.2010.10.2.433
- S. Y. Park & Y. S. Hyeon. (2003). The Effect of the Sense of Online Community on Website Loyalty and Purchase Intention. Korean Management Review, 32(6), 1695-1713.
- Y. H. Kim & Y. S. Kim. (2006). Study on the Relationships among Learner's Individual Differentiation Factors, Flow, Language Learning Strategies, Achievement, and Satisfaction in Online English Writing Learning. Journal of Korean Association for Educational Information and Media, 12(4), 289-314.
- Y. Noh. (2016). A Study on SNS Usage Motivations Affecting Flow -Focus on Facebook Users-. The e-Business Studies, 16(1), 287-304.
- Y. M. Zhou & S. H. Lee. (2021). A Study on the Influencing Factors on Flow & Addiction of Tiktok Service Users. Journal of the Korea Convergence Society, 12(3), 125-132. https://doi.org/10.15207/JKCS.2021.12.3.125
- C. S. Yoon, I. J. Kim & Y. H. Sung. (2021). The Effect of Motivation to Use and Innovation of OTT Services on Content Addiction: Focusing on the Mediating Effect of Media Engagement. Journal of Cultural Product & Design, 65, 1-14.
- M. S. Jung & S. K. Na. (2011). The Relationship between Professional Recognition and Service Quality of Sports Instructor' Attractiveness. The Korean Society of Sports Science, 20(6), 841-854.
- L. Y. Jae. (2018). The influence of Social Presence on Brand Attitude in Brand SNS : The Mediating Role of Trust and Enjoyment. Journal of Business Research, 33(2), 97-121. https://doi.org/10.22903/JBR.2018.33.2.97
- H. J. Yu & H. Kim. (2020). The Effect of Influencer Factors in Personal Media Contents on Purchase Intention. The Journal of the Korea Contents Association, 20(1), 45-59. https://doi.org/10.5392/JKCA.2020.20.01.045
- S. H. Lee. (2013). A Study on the Policy Implication on the Addiction of Social Media Service User : Focusing on the Proposal of Korean SNS Addiction Index (KSAI). Journal of Digital Convergence, 11(1), 255-265. https://doi.org/10.14400/JDPM.2013.11.1.255