References
- Allen, M. (1991). Meta-analysis comparing the persuasiveness of one-sided and two-sided messages. Western Journal of Speech Communication, 55(4), 390 - 404. https://doi.org/10.1080/10570319109374395
- Business Insider. (2019). Influencer Marketing : State of the social media influencer market in 2020. Retrieved December 20, 2020. from https://www.businessinsider.com/influencer-marketing-report
- Brooks Jr, R. C. (1957). "Word-of-mouth" advertising in selling new products. Journal of Marketing, 22(2), 154-161. https://doi.org/10.2307/1247212
- Chang, E. S. (2012). A study of persuasive effect of narrative advertising by source type : focused on the advertising of cosmetics. (Unpublished master's thesis). Korea University, Seoul, Korea.
- Cho, S. J. (2020). The effects of fashion native advertising information sources, content types, and activation of persuasion knowledge on consumer attitudes. (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
- Choi, J. Y., & Cheong, Y. J. (2017). The study on the strategies of beauty influencer marketing : mass media vs. social media. The Korean Journal of Advertising, 28(4), 47-72. doi:10.14377/KJA.2017.5.31.3
- David, J. C. & Raquel, S. F. (2019). The role of digital influencers in brand. recommendation: Examining their impact on engagement, expected value and purchase intention. International Journal of Information Management, 49, 366-376. doi: 10.1016/j.ijinfomgt.2019.07.009
- Eisend, M. (2006). Two-sided advertising: A meta-analysis. International Journal of Research in Marketing, 23(2), 187-198. doi: 10.1016/j.ijresmar.2005.11.001
- Fleck, N., Korchia, M., & Le R, I. (2012). Celebrities in advertising: looking for congruence or likability? Psychology & Marketing, 29(9), 651-662. doi: 10.1002/mar.20551
- Ge, B. (2019). The influence of recommendation of general celebrity and internet star on consumer response in mobile shopping (Unpublished master's thesis). Chonnam National University, Gwangju, Korea.
- Hahmshout. (2018). Content matters 2018. Retrieved November 17, 2020, from http://hahmshout.com/contentmatters
- Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280-1300. doi: 10.1037/0003-066X.52.12.1280
- Higgins, E. T. (1998). Promotion and prevention: Regulatory focus as a motivational principle. Advance In Experimental Social Psychology, 30, 1-46. doi: 10.1016/S0065-2601(08)60381-0
- Hovland, C. I., Lumsdaine, A., & Sheffield, F. (1949). Experiments on mass communication. Princeton, NJ: Princeton University Press.
- Ji, H. L. (2019). Effects of instagram fashion influencers' characteristics and types on information acceptance, continued use and purchase intention. (Unpublished master's thesis). Kyung Hee University, Seoul, Korea.
- Joe, Y. B. (2020). '문화 권력' 인플루언서, 산업 지형도 새로 그린다 ['Cultural Power' influencer, Drawing new industrial terrain] Sisajournal. Retrieved from August 18, 2020, from https://www.sisajournal.com/news/articleView.html?idxno=194599
- Kao, D. T. (2012). Exploring the effect of regulatory focus on ad attitudes: The moderating roles of message sidedness and argument quality. International Journal of Psychology, 47(2), 142-153. doi: 10.1080/00207594.2011.628672
- Kelly, B. (1992). Professional ethics as perceived by American nursing graduates. Journal of Advanced Nursing, 17, 10-15. doi: 10.1111/j.1365-2648.1992.tb01812.x
- Kim, H. H. (2020). The word-of-mouth effects of influencer's rewarded referral, message sidedness and need for cognition on instagram. (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
- Kim, J. H. (2020). Characteristics of fashion influencer, relationship immersion and purchase intention as determind by the fashion opinion leadership of followers. (Unpublished master's thesis). Kyung Hee University, Seoul, Korea.
- Kim, J. Y., & Yu, S. Y. (2001). The study on mediating role of attitude toward the advertising in comsumer's satisfaction. Korean Society for Advertising Education, 0(53), 31-46.
- Kim, M. K., & Lee, H. G. (2016). The effects of source and content types on the effectiveness of native ads. The Korean Journal of Advertising, 27(6), 29-49. doi:10.14377/KJA2016.8.31.29
- Kim, R. (2018). Effect of the influencer's fashion product evaluation contents : Focusing on the moderating effects of evaluation trust and involvement. (Unpublished master's thesis). Kookmin University, Seoul, Korea.
- Kim. M. S. (2018). 인스타그램 인플루언서 마케팅에 주목해야만 하는 이유 [The reason to pay attention to instagram influencer marketing]. Fast Campus. Retrieved July, 13, 2020, from http://media.fastcampus.co.kr/knowledge/instagram_influencer_marketin
- Kim, S. J. (2019). The effect of electronic word of mouth on the intention of purchase. (Unpublished master's thesis). Sogang University, Seoul, Korea.
- Kin, S. Z, Hur, H. J., & Choo, H. J. (2021). The effects of luxury fashion platforms' attributes on consumer eWOM. Journal of the Korean Society of Clothing and Textile, 45(4), 685-702. doi: 10.5850/JKSCT.2021.45.4.685
- Kim, Y. J., & Jun, J. W. (2018). A study on the effectiveness of social native ads pursuant to informant and message types : focusing on consumers' predisposition to regulatory focus. The Korean Journal of Advertising, 29(3), 7-31. doi: 10.14377/KJA2018.4.15.7
- Kwak. J. (2018). Effects of information source, construal level and fashion innovation on acceptance of new fashion product in instagram. (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
- Lee, H. R., & Kim, J. J. (2015). The effect of social distance, source expertise on brand attitude and purchasing intention according to e-WOM directionality. Journal of Distribution and Management Research, 18(4), 51-74. doi: 10.17961/jdmr.18.4.201508.51
- Lee, H. S., Ahn, K. H., Ha, Y. W. & Seok, K, H(2020). 소비자행동 [Consumer Behavior (7th ed.)]. Seoul: Jibhyunjae.
- Lee, S. M. (2019). The effects of SNS fatigue and usage motivations on SNS discontinuance intention among college students. (Unpublished master's thesis). Dongguk University, Seoul, Korea.
- Mediakix. (2019). Influencer marketing 2019 industry ben chmarks. Retrieved July, 10, 2020, from https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks
- Mezzomedia. (2020). 화장품 업종 분석 리포트 [Cosmetic industry report]. Retrived March, 20, 2020 from http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1318.pdf
- Oh, J. Y. (2019). A study on the effect of instagram usage motivation on influencers' characteristics and relationship maintenance: Focusing on Disc behavioral patterns and generational patterns as control variables. (Unpublished master's thesis). Hongik University, Seoul, Korea.
- Oh, M. H. (2014). The Effect of Consumer Attitude toward Fashion Products on SNS's Characteristics to Purchase Intention and On-line Word of Mouth. Kookmin University (Unpublished master's thesis), Seoul, Korea.
- Ohanian, R. (1990). Construction and validation of a scale to measure celebrity. endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39-52. doi: 10.1080/00913367.1990.10673191
- Park, E. J. (2016). The influences of expertise and message appeal on the consumer's attitudes towards the advertising and the brand in social media advertising. (Unpublished doctoral dissertation). Hongik University, Seoul, Korea.
- Park, I. A. (2015). The effects of message sidedness in blog on consumer response : Focus on moderating effects of regulatory focus, product type and the presenting order of sponsor. (Unpublished master's thesis). Chung-Ang University, Seoul, Korea.
- Park, S. J. (2015). The influence of instagram's posts information attributes on acceptable intentions and word of mouth effect: Focusing on college student in South Korea and the United States. (Unpublished master's thesis). Soongsil University, Seoul, Korea.
- Pennington, G. L., & Roese, N. J. (2003). Regulatory focus and temporal distance. Journal of Experimental Social Psychology, 39(6), 563-576. doi: 10.1016/S0022-1031(03)00058-1
- Shin, J. K., Oh, M. O., & Hong, J. H. (2017). A study on the interaction effects of message sidedness, rewarded recommendation, regulatory focus, and involvement level on e-WOM effect. Korean Business Education Review. 32(3), 169-191. doi: 10.23839/kabe.2017.32.3.169
- Soh, H. J. (2012). Examining the effects of message side dness and rewarded consumer referral in the context of blog product reviews. Journal of Practical Research in Advertising and Public Relations, 5(2), 112-143.
- Sohn, Y. K. (2013). A meta-analysis on the effects of celebrity endorsed advertising in Korea (Unpublished doctoral dissertation). Hanyang University, Seoul, Korea.
- Song, H. J. (2016). The influence of source characteristics of SNS on online CSR eWOM acceptance and attitudes to the company. (Unpublished master's thesis). Seoul National University. Seoul, Korea.
- Song, H. W. (2007). Effects of regulatory focus and product type on consumers' response to comparative Ad(Unpublished master's thesis). Dongguk University, Seoul, Korea.
- Song, J. M. (2019). The effects of advertising message types based on social distance between recommender and consumer. Korean Journal of Consumer and Advertising Psychology, 20(3), 343-364. doi: 10.21074/kjlcap.2019.20.3.343
- Tetsuya, H. (2008). Influencer marketing. Seoul: Management spirit.
- Uribe, R., Buzeta, C., & Velasquez, M. (2016). Sidedness, commercial intent and expertise in blog advertising, Journal of Business Research, 69(10), 4403-4410. doi: 10.1016/j.jbusres.2016.04.102
- Wang, L., & Lee, J. H. (2019). The effect of K-beauty SNS influencer on Chinese consumers' acceptance intention of new products: focused on elaboration likelihood model (ELM). Fashion & Textile Research Journal, 21(5), 574-585. https://doi.org/10.5805/SFTI.2019.21.5.574
- Winter, S., & Kramer, N. C. (2012). Selecting science information in Web 2.0: How source cues, message sidedness, and need for cognition influence users' exposure to blog posts. Journal of Computer-Mediated Communication, 18(1), 80-96. doi: 10.1111 j.1083-6101.2012.01596.x https://doi.org/10.1111/j.1083-6101.2012.01596.x
- Yang, T. (2012). The decision behavior of facebook users. Journal of Computer Information Systems, 52(3), 50-59.
- Yoo. H. S. (2020). The effects of native advertising message types on sports brand products on advertising effectiveness: Moderating effects of self-regulating focus and media reliability. (Unpublished master's thesis). Kyung Hee University, Seoul, Korea.
- Yoon, Y. I., & Ha, D. H. (2010). The effects of source credibility to internet WOM communicationon brand equity: Focused on customers of Deluxe Hotel. Korea Academic Society of Hotel Administration, 19(4), 81-97.
- Zhang, H., & Kim, J. S. (2021). The effect of review attributes on brand attitude, purchase decision and e-WOM intention in online shopping mall. Journal of Digital Convergence, 19(7), 113-127. doi: 10.14400/JDC.2021.19.7.113
- Zhang, Z. Q. (2020). The impact of sponsorship indication and message sidedness on audience response in influencer marketing : focusing on the moderating role of regulatory. (Unpublished master's thesis) Chung-Ang University, Seoul, Korea.
- Zhu, H. Y. (2020). Impact of influencers on advertising effectiveness: Focused on influencer type, advertising appeal, and brand awareness. (Unpublished master's thesis). Dongguk University, Seoul, Korea.