Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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The effects of market orientation, CEO capacity and environmental characteristics of companies expanding to overseas markets on their performance

국내 해외진출 기업의 시장지향성과 최고경영자역량 및 해외시장 환경특성이 해외진출성과에 미치는 영향

  • Min-Ju Kim (Department of Global Logistics, Chung-Ang University) ;
  • Jin-Ho Oh (Northeast Asia Logistics and Distribution Research Center, Chung-Ang University) ;
  • Keun-Sik Park (Department of International Logistics, Chung-Ang University)
  • 김민주 (중앙대학교 글로벌물류학과) ;
  • 오진호 (중앙대학교 동북아물류유통연구소) ;
  • 박근식 (중앙대학교 국제물류학과)
  • Received : 2020.10.06
  • Accepted : 2020.10.29
  • Published : 2020.10.31
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Abstract

The objective of this study is to verify the effect of the market orientation, CEO capacity, and environmental characteristics of overseas markets on the performance of overseas expansion among the success factors of domestic overseas expansion companies. For this purpose, employees of domestic overseas companies based in the Seoul metropolitan area were surveyed, and the hypothesis test was conducted. As a result of the verification, among the contributors to overseas advancement of domestic overseas companies, the factors of CEO capacity, overseas business_education ability, market environment and market size have a significant positive effect on the financial performance of overseas expansion. However, market-oriented factors were found to have no significant effect on the financial performance of overseas expansion. Among the contributors to overseas advancement of domestic overseas companies, the market-oriented factor, the customer-oriented factor, has a significant positive effect on the non-financial performance of overseas expansion. However, factors in CEO competency and environmental characteristics in overseas markets do not have a significant positive effect on the non-financial performance of overseas expansion.

Keywords

Acknowledgement

This research was supported by the 4th Educational Training Program for the Shipping, Port and Logistics from the Ministry of Oceans and Fisheries.

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