무역학회지 (Korea Trade Review)

한국무역학회 (Korea Trade Research Association)
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광주·전남지역 중소기업의 기술역량과 국제마케팅역량이 수출성과에 미치는 영향: CEO 위험감수성의 조절효과를 중심으로

The Effects of Technological and International Marketing Capability of SMEs in Gwangju·Jeonnam Province on Export Performance: Focusing on the Moderating Role of CEO's Risk-taking Propensity

  • Young-Soo Yang (International Affair Office, Yonsei University) ;
  • Jae-Eun Lee (Division of Business and Commerce, Sunchon National University)
  • 투고 : 2020.10.06
  • 심사 : 2020.10.29
  • 발행 : 2020.10.31
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초록

The purpose of this study is to analyze whether SMEs' technological capabilities and international marketing capabilities affect the export performance of the SMEs and to empirically test the moderating effect of the CEO's risk propensity on such a relationship. We obtained data from 190 SMEs located in Gwangju and Jeonnam Province in Korea through survey and performed a regression analysis for hypothesis testing based on these data. As a result of the analysis, it was found that SMEs' technological capabilities and international marketing capabilities had a significantly positive (+) effect on export performance, respectively. Also, the CEO's risk propensity was found to reinforce the relationship between technical competence and export performance, and the relationship between marketing capabilities and export performance was also found to be strengthened in the positive (+) direction. These results suggest that it is necessary for SMEs to continuously develop technological capabilities and international marketing capabilities to achieve successful export performance in overseas markets. Also, the CEO's propensity to promote these relationships may be important.

키워드

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