산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)

  • 제43권3호
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  • Pages.122-134
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  • 2020
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  • 2005-0461(pISSN)
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  • 2287-7975(eISSN)
한국산업경영시스템학회 (Society of Korea Industrial and System Engineering)
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고객통합 및 시장지향성이 SCM성과 및 경영성과에 미치는 영향에 대한 연구

A Study on effect of Customer Intergration & Market Orientation on Management Performance through SCM Performance

  • 투고 : 2020.08.13
  • 심사 : 2020.09.22
  • 발행 : 2020.09.30
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초록

As globalization has been progressed, companies faced a situation in which it was difficult to secure global competitiveness only with their internal management systems. To overcome this, Supply Chain Management (SCM) emerged, which optimizes the whole supply chain process from suppliers to demand companies. In this study, it was analyzed that the effects of customer integration among the integration factors of SCM, and market orientation among the strategic orientations on management performances such as non-financial performance and financial performance through a mediating role of flexibility. At this time, it was analyzed whether CEO's support has a moderating effect on the influence of the market orientation. As a result of analysis, the customer integration was found to have an indirect effect on the non-financial performance and the financial performance through the flexibility. The market orientation was found to have a direct effect on the non-financial performance and at the same time, indirectly affected it through the flexibility. In addition, it was shown that more the level of CEO's support, higher the influence of the market orientation. This moderating effect had an indirect effect on the financial performance. Based on the above findings, various implications for improving management performance were proposed. This study suggests that investments in computerization such as ERP and smart factories can improve supply chain management performance and ultimately improve customer satisfaction and financial performance.

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피인용 문헌

  1. 고객통합과 시장 지향성이 공급사슬 불확실성과 유연성 및 경영성과에 미치는 영향에 관한 연구 vol.43, pp.4, 2020, https://doi.org/10.11627/jkise.2020.43.4.178