Journal of Korea Entertainment Industry Association (한국엔터테인먼트산업학회논문지)

The Korea Entertainment Industry Association (한국엔터테인먼트산업학회)
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Artistic Capability Analysis and Its Implications of 'Dalmun', a Top Star Entertainer of the Chosun Dynasty

조선의 톱스타 엔터테이너 '달문(達文)'의 예술적 역량 분석과 그 함의

  • Kim, Jeong-Seob (Graduate School of Cultural Industry & Arts, Sungshin Women's University)
  • 김정섭 (성신여자대학교 문화산업예술대학원)
  • Received : 2019.12.23
  • Accepted : 2020.01.28
  • Published : 2020.01.31
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Abstract

Dalmun was a top star entertainer who enjoyed the greatest popularity in the Chosun Dynasty in the 18th century by performing dance, singing and telling jokes. This study focuses on the fact that there has been no precedent research of actor studies or artist management perspective because he has been discussed only in the fields of literature and history. Therefore, we selected "Dalmunga" written by Hong Shinyu and "Gwangmunjajeon" created by Park Jiwon, which contained the richest expressions of his art world in the old relevant literature, and then analyzed his artistic capabilities using the content analysis method that combine frequency analysis(FA) and semantic analysis(SA) by applying the Actor Evaluation Model developed in 2015. As a result of FA, Dalmun's artistic competence factors (64%) were far more emphasized than artistic achievement factors (36%). It was considered that the atmosphere of Chosun society was reflected under the influence of Confucianism, which emphasized the fostering personality and virtue. According to the SA, a positive view (53.1%) dominated a negative perspective (24.5%) for each of his artistic capability factors. It shows that in contrast to Dalmun's destitute lower-class artist status, his self-abolition and transcendental life have become an inspiration to others. In conclusion, artistic devotion, perfect artistry, good humanity and spirit, commendable words and demeanors that cause'good influence' derived from Dalmun's unique competence are regarded as a key element of self-management, especially for popular artists suffering from recent misbehavior and deviant issues.

달문(達文)은 걸인 출신의 엔터테이너이자 예인(藝人)으로 뛰어난 춤, 노래, 재담 실력을 선보여 유교사회인 18세기 조선시대에 양반과 평민들 모두에게서 최고의 인기를 누린 독보적인 대중 스타였음에도 불구하고 그간 문학이나 역사의 관점에서만 연구가 수행되었다. 본 연구는 배우연구나 아티스트 경영 관점에서 달문을 다룬 선례 연구가 없었다는 점에 착안해 옛 문헌 가운데 달문의 예술 역량을 가장 풍부하게 담은 홍신유의 <달문가(達文歌)>와 박지원의 <광문자전(廣文者傳)>의 전문(全文)을 연구대상으로 선정해 2015년 개발된 '배우 평가모델'을 적용하여 빈도 및 의미 분석을 병행하는 내용분석 방법을 통해 달문의 예술적 역량을 도출했다. 첫째 빈도분석 결과, 달문의 역량은 예술적인 성과(36%)보다 자질(64%)이 월등하게 강조되었다. 이는 인·덕성의 수양을 강조하던 당대 조선사회의 유교적 분위기가 반영된 것으로 분석된다. 이어 의미분석 결과, 예술 역량 묘사는 긍정 관점(53.1%)이 부정 관점(24.5%)을 압도했다. 이는 달문의 궁핍했던 하층민 예술가의 신분과 대조를 이뤄 그의 자기 극복과 초월적 삶이 당대 예술가의 기본 요건이자 타인의 귀감이 되었음을 보여준다. 예인 달문이 보유한 독보적인 예술 역량으로 도출된 '선한 영향력'을 불러일으키는 예술적 집념, 예술 기량의 완성도, 인성·덕성, 모범적 언행, 초연함 등은 학술적으로 배우경영의 요체인 동시에 오늘날 비행과 일탈 이슈로 몸살을 앓고 있는 대중예술 분야 아티스트들이 특히 유념해야 할 자기관리의 핵심 요소로 평가된다.

Keywords

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