The Journal of Asian Finance, Economics and Business

  • 제7권8호
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  • Pages.671-680
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  • 2020
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  • 2288-4637(pISSN)
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  • 2288-4645(eISSN)
한국유통과학회 (Korea Distribution Science Association)
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The Effect of Social Capital on Social Entrepreneurial Intention among Vietnamese Students

  • HA, Ngoc Thang (Lecturer, Department of General Management, Faculty of Business Management, National Economics University) ;
  • DOAN, Xuan Hau (Lecturer, Department of General Management, Faculty of Business Management, National Economics University) ;
  • VU, Trong Nghia (Head, Communication Department, National Economics University) ;
  • NGUYEN, Thi Phuong Linh (Lecturer, Department of General Management, Faculty of Business Management, National Economics University) ;
  • PHAN, Thanh Hoa (Lecturer, Department of General Management, Faculty of Business Management, National Economics University) ;
  • DUONG, Cong Doanh (Lecturer, Department of General Management, Faculty of Business Management, National Economics University)
  • 투고 : 2020.04.10
  • 심사 : 2020.07.11
  • 발행 : 2020.08.30
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초록

This study develops the model to estimate the links between social capital, social entrepreneurial self-efficacy, perceived desirability and social entrepreneurial intention. Besides exploring the direct impacts of social capital, social entrepreneurial self-efficacy, and perceived desirability on social entrepreneurial intention, this study also focus on discovering the mediating roles of perceived desirability and social entrepreneurial self-efficacy on this relationship. Throughout adopting measures from some previous studies, the authors design the questionnaires and distribute to students in Vietnam. The study presents some demographic information of 289 students, who are studying at university and colleges in Vietnam. Then, the validity and reliability of scales are assessed using the value of Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). In addition, by utilizing the structural modeling structure (SEM), the authors show that social capital plays the important role in shaping social entrepreneurial self-efficacy, perceived desirability, and social entrepreneurial intention. Interestingly, besides the direct effects on social entrepreneurial intention, perceived desirability and social entrepreneurial self-efficacy also mediate the correlation between social capital and social entrepreneurial intention. Also, with the interesting findings of the study, the authors propose several recommendations for policy-makers, educators and academics to promote the social entrepreneurship and innovation among Vietnamese students.

키워드

1. Introduction

Although there is a predominant concentration on ‘wealth creation’ as a perspective in entrepreneurship study (Welter et al., 2017), the increase of new streams of requirements that evaluate the social value-added role of entrepreneurship is now looked at (Chandra, 2017; Zahra & Wright, 2016). Thus, the concept of social entrepreneurship increasingly attracts the attention of both academics and practitioners (Canestrino et al., 2020), as presented by a growing body of theoretical literature and by the growth of both new scientific and non-scientific communities as well (Dwivedi & Weerawardena, 2018; Rey-Martí et al., 2016). Because of the fast rise of this phenomenon, emerging research is emphasizing the necessity of new theoretical and practical contributions. However, social entrepreneurship is still characterized by a lack of theoretical frontiers, and is also challenged by contesting definitions and conceptual framework as well as existing gaps in the literature and restricted empirical studies (Canestrino et al., 2020; Rey-Marti et al., 2016).

Social entrepreneurship builds innovative solutions to immediate social issues and mobilizes the ideas, abilities, resources, and social arrangements needed for sustainable social transformation (Alvord et al., 2004). Also, sociallyentrepreneurial activities with its focus on social problemsolving and innovation not only blur the traditional frontiers between the public, private and non-profit field, they also accentuate hybrid models for profit and non-profit business (Johnson, 2003). Social entrepreneurship that borrows the scheme from the world of business is becoming more and more popular (Anh & Harald, 2016). Social entrepreneurs are defined as individuals who employs business principles and even capitalism itself to change the social conditions by creating and managing a business venture (Durieux & Stebbins, 2010), whereas social entrepreneurship aims to create social value or deal with social problems by innovative solutions. It is also seen as the clear and central point of social entrepreneurship and distinguishes social entrepreneurship from other forms of entrepreneurship (Austin et al., 2006; Peredo & McLean, 2005). Thus, social entrepreneurship has explicitly been the concept involved in business, society and politics (Anh & Korflesch, 2016), it is also understood as the triple bottom line, which consists of social, financial and environmental aspects (Robinson, 2006).

The rise of entrepreneurship depends on both quality and quantity of entrepreneurs (Acs & Audretsch, 2003). The more entrepreneurial intention grows up; the more entrepreneurs appear in our society. In other words, intentions are still perceived as the single best predictors of behavior (Ajzen, 1991), including entrepreneurial behavior (Krueger, 2000; Linan et al., 2011, Lee & Kim, 2019). Entrepreneurial intention is also seen as a cognitive process that orients and directs a person’ planning and applying this business plan (Boyz & Vozikis, 1994; Luc, 2018; Lu & Wang, 2018). Thus, the approach of developing a model which can explore the formation of people’ intention to run their own business can be reasonable, significant and appropriate in the case of social entrepreneurship so far society. However, it is emphasized that little is understood about the intention of entrepreneurs in the social matter of business venturing (Anh & Korflesch, 2016).

Besides, entrepreneurship is not only seen as an economic phenomenon, but it is also determined as a social one. Thus, social perspectives are often interested in entrepreneurship researches via some concepts such as social capital, social network, cognitive capital and human capital (Vuković et al., 2017). Indeed, the important role of social capital on forming business start-up intention has been determined in much research, but almost previous researches consider that the concept of social capital either is similarly to human capital or cognitive capital. Indeed, social capital is seen as a network of relationship that has economic benefits such as opportunities, resources and goodwill (Arregle et al., 2007; Agbim, 2019); it reflects both financial and non-financial support from family and friends (Davidsson & Honig, 2003). With the support of friends and family, people may have positive perceived desirability towards entrepreneurship, entrepreneurial self-efficacy, and entrepreneurial intention. In this study, we examine the relationship between social capital, perceived feasibility, entrepreneurial self-efficacy, and entrepreneurial intention in the context of social business ventures. Particularly, our study aims to test the direct effects of social capital on social entrepreneurial self-efficacy, perceived desirability, and social entrepreneurial intention. In addition, the mediating roles of social entrepreneurial self-efficacy and perceived desirability in the link between social capital and social entrepreneurial intention is also investigated in this study.

2. Literature Review

Recently, a significant amount of research has typically been interested in discussing what is included and excluded in the notion of social entrepreneurship (Canestrino et al., 2020). However, the available researches about social entrepreneurship illustrate the lack of the consistency in both definitions and focused objects. The existing overlap between and among separated levels of analysis such as studies of individuals (micro level), studies of organizations and processes (meso level), and extended studies of the economic, political and societal context (macro level) is emphasized. Also, the main existing contributions are more theoretically based than empirically grounded (Cukier et al., 2011).

Perceived desirability has been examined in-depth in the prevailing literature and employed in model formulations related to entrepreneurial intention (Păunescu et al., 2018). Perceived desirability is seen as the value that reflect alternative wants and wishes at a pre-decisional stage of decision-making process (Gollwitzer, 1996). In the entrepreneurship literature, perceived desirability is defined as the personal attractiveness of creating a business, that includes both intrapersonal and extrapersonal effects (Shapero, 1982); it is also understood as willingness, anxiety and enthusiasm to run one’s own business (Fellnhofer, 2018; Peterman & Kennedy, 2003). Some studies show that perceived desirability plays the important role in shaping entrepreneurial intention (Krueger et al., 2000). Thus, perceived desirability regarding social entrepreneurship might have the influence on social entrepreneurial intention in the context of Vietnam, and the following hypothesis is proposed to examine this relationship.

H1: Perceived desirability has a positive effect on social entrepreneurial intention.

Social capital also has a positive effect on social entrepreneurial intention (Ernst, 2011). Social capital is not only known as a key capacity for developing communities, but also a vital determinant for enhancing sustainable development and strengthening quality of life (Zaremohzzabieh et al., 2019). Social capital is hence examined valuable to creation and success of social enterprise (Newman & Dale, 2005). Moreover, social capital is not only likely to augment the cognitive and visible assets of entrepreneurs, but it also contributes to information, collaborative bonding, trust, and some another resources among members of social networks (Adler & Kwon, 2002). However, it is difficult to explain clearly and undisputedly the meaning of social capital (Dolfsma & Dannreuther, 2003; Foley & Edwards, 1997). Social capital refers to close supports of family and friends involved in the emergence of entrepreneurs (Davidsson & Honig, 2003), but it also reflects the value embedded in the social relationships of both individuals and collectives (Adler & Kwon, 2002). So, social capital can be defined as the totality of both actual and potential support resources implanted within, that is available and drives from the social networks and relationships (Nahapiet & Ghoshal, 1998). In addition, the effects of social capital on entrepreneurial intention has been investigated in some prior studies (Doanh & Bernat, 2019; Liñán & Santos, 2007; De Carolis et al., 2009; Schlaegel & Koenig, 2014).

Social capital describes such results as entrepreneurial and financial benefits which an individual can receive by his or her relationships with others, family and relation (Alder & Kwon, 2002; Pitt et al., 2006). The formation of social capital requires people to invest time and other recourse to build and maintain the acquire capital from social network (Hanafizadeh et al., 2012). In the country like Vietnam, where normative support is often seen as the critical restriction for running one’s own business, social capital could be more influential on self-efficacy, perceived desirability and entrepreneurial intention. Thus, the following hypotheses are proposed to test the impacts social capital on social entrepreneurial self-efficacy, perceived desirability and social entrepreneurial intention.

H2: Social capital has a positive effect on social entrepreneurial intention

H3: Social capital has a positive effect on perceived desirability.

H4: Social capital has a positive effect on social entrepreneurial self-efficacy

However, several studies show that entrepreneurial efficacy has been determined as an important factor and the best predictor to explain a person’ entrepreneurial intention and success (Tsai et al., 2014; Krueger et al., 2000; Liñán,2008). Previous studies had contributed substantially to the entrepreneurial literature; however, questions regarding the effect of entrepreneurial self-efficacy on the entrepreneurial intention are still not fully answered (Tsai et al., 2014). Personal beliefs in his/her ability to perform a typical behaviour have effects on perceived behavioral control and attitudes toward behavior, thus influencing the intention to carry out this behavior (Ajzen, 1991). In the social entrepreneurship, the role of social entrepreneurial efficacy on perceived desirability and intention to run social business should be explored.

H5: Social entrepreneurial self-efficacy has a positive effect on perceived desirability

H6: Social entrepreneurial self-efficacy has a positive effect on social entrepreneurial intention.

Besides, perceived desirability can mediate the relationships between social entrepreneurial self-efficacy, social capital and social entrepreneurial intention. Also, the link between social capital and social entrepreneurial intention can be mediated by social entrepreneurial self-efficacy. Thus, the hypotheses are proposed as following.

H7: The link between social capital and social entrepreneurial intention is mediated by perceived desirability

H8: The link between social entrepreneurial selfefficacy and social entrepreneurial intention is mediated by perceived desirability

H9: The link between social capital and social entrepreneurial intention is mediated by social entrepreneurial self-efficacy.

Figure 1 shows the conceptual model of this study

OTGHEU_2020_v7n8_671_f0001.png 이미지

Figure 1: Conceptual Framework

3. Research Methods and Materials

3.1. Survey and Sample

The survey questionnaire consists of two sections, built on the purpose of the study, theoretical background and hypotheses. Firstly, the questions are designed to allow respondents to give their viewpoint regarding social entrepreneurial self-efficacy, social capital, perceived desirability, and social entrepreneurial intention. Secondly, demographic questions are designed to collect respondents’ information such as gender, age, fields of study, year of study, and type of current professional (working) activities.

The questionnaire surveys were distributed directly to university and college students in Vietnam. Undergraduate students at universities and colleges in Vietnam are chosen as the sample in our research. Liñán & Chen (2009) state that samples of students are rather popular in entrepreneurship research (Autio et al., 2001; Krueger et al. 2000). Reynolds et al. (2012) also emphasize that undergraduate students have the highest intention to start a business. Although approximately 300 questionnaires were distributed to students at universities/colleges in Vietnam, only 289 questionnaires were fully completed. Demographic information of respondents is illustrated in Table 1.

Table 1: Descriptive statistics of sample demographics

OTGHEU_2020_v7n8_671_t0001.png 이미지

Table 1 show that most respondents are from 20 to 24 years old, accounting for 82%. Moreover, 60.2% of respondents are female, but 75.5% of them are studying the field related to economics. The percentage of students, who are studying in the third year, account for 63%, following by second and final year student (18% and 14.9%, respectively). The study also indicates that 39.8% of students are studying and working for a firm, and just 7.6% of them are studying and running own business.

3.2. Scales and Analytic Approach

All scales used in our study were adapted from the previous studies, including social capital (Baughn et al., 2006), perceived desirability (Yousaf et al., 2014), social entrepreneurial self-efficacy (Liñán & Chen (2009), and social entrepreneurial intention (Liñán & Chen, 2009). A seven-point Likert scale was employed where 1 presented “strongly disagree) and 7 represented “strongly agree”. 

A meta-analytic path analysis is employed to explore the effect of social capital on social entrepreneurial intention as well as the mediating role of perceived feasibility, social entrepreneurial self-efficacy in the link between social capital and social entrepreneurial self-efficacy. In particularly, structural equation modeling (SEM) was used to test the hypothesized relationships and the analysis process consists of three major steps. Firstly, Cronbach’s alpha and explorative factor analysis (EFA) are implemented to assess the reliability of variables. Secondly, confirmatory factor analysis (CFA) is used to examine the empirical validity of the research model and each scales (variables) in this research model. Finally, the structural equation modeling (SEM) was then employed to estimate path coefficients for each proposed relationship in the conceptual framework. In addition, the statistical analysis has been performed using SPSS 23.0 and AMOS 23.0 software.

4. Results

4.1. Validity and Reliability

According to the results from Table 2, Cronbach’s alpha of all variables ranges from 0.793 to 0.910. Thus, all variables’ Cronbach’s alpha values are acceptable for testing reliability of the scale. After analysing the reliability of scales by Cronbach’s alpha, 16 items are used in the exploratory factor analysis (EFA). The first results of testing the validity of scales by the exploratory factor analysis shows that KMO = 0.828, Sig. (Bartlett’s Test) = 0.000 < 0.005, Initial eigenvalues = 69.275 > 50%. 

Table 2: The results of exploratory factor analysis (EFA)

OTGHEU_2020_v7n8_671_t0002.png 이미지

In order to examine measurement validity, the authors performed the confirmatory factor analysis (CFA) by using AMOS 23.0 (Hair et al., 1988). The results generally have shown a good level of fit for the measurement models. After assessing each scale, the full measurement model was analysed in Figure 2. The results of CFA represented a reasonably good level of fit: χ2 = 223.239, df= 88; p = 0.000. CMIN/df = 2.537 < 0.5 (Kettinger et al., 1995), CFI = 0.943 > 0.9, GFI = 0.914 >0.9, TLI = 0.922 > 0.9 (Bentler & Bonnett, 1980), RMSEA = 0.073 < 0.08 (Awang, 2012). Also, standardized regression weights of all items are higher than 0.5 (λ > 0.5). Thus, the convergent validity is determined at all scales.

OTGHEU_2020_v7n8_671_f0002.png 이미지

Figure 2: The results of structural analyses (unstandardized estimates)

In addition, Table 3 shows the results of testing the discriminant validity between variables. The correlation of each couple of variables (r) and standard deviation (SE) are different to 1 (P-value = 0.000 < 0.005) (Gerbing & Anderson. 1998). Thus, the discriminant validity between variables is proved. 

Table 3: The results of testing the discriminant validity between variables 

OTGHEU_2020_v7n8_671_t0003.png 이미지

Note: r: correlation; R2 : Coefficient of Determination; SE: Standard Deviation; CR: Critical Ratios; *** < 0.001.

Table 4 illustrates the results of testing the measurement validity by confirmatory factor analysis. The results represent standardized regression weights (λ), composite reliability (CR) and average variance extracted (AVE) of all variables. Jöreskog (1971) consider that composite reliability of scales should be higher than 0.5 (ρc > 0.5), also the average variance extracted should be higher than 0.5 (ρvc > 0.5) (Fornell & Larcker, 1981). Thus, the composite reliability (CR) and average variance extracted (AVE) of all scales reached the reasonable levels.

Table 4: The results of testing the measurement validity by confirmatory factor analysis 

OTGHEU_2020_v7n8_671_t0004.png 이미지

Note: λ: Standardized Regression Weights; CR: Composite reliability; AVE: Average Variance Extracted.

4.1. Structural and Meta-Analytic Path Analyses

The overall fit statistics of the model without the control variables illustrated an acceptable level of fit: χ2 =223.239, df=88; p = 0.000, CFI = 0.943> 0.9, GFI = 0.914> 0.0, TLI = 0.922> 0.9, RMSEA = 0.073 < 0,08. So, the original model was used to test the hypothesized relationships (see Figure 2).

Table 5 shows that all hypothesized paths are statistically significant, but the significant level is different. In particular, social capital has the strongest effects on social entrepreneurial intention (β = 0.601; p-value < 0.001) (H2 is supported), followed by perceived desirability (β = 0.102; p-value =0.006 < 0.01) (H1 is supported) and social entrepreneurial self-efficacy (β = 0.072; p-value= 0.03 < 0.01) (H6 is supported). The study also exhibits that social entrepreneurial self-efficacy affects significantly perceived desirability (β = 0.419; p-value < 0.000) (H5 is supported). Besides social entrepreneurial intention, social capital also has the dramatic effect on social entrepreneurial selfefficacy (β = 0.239; p-value < 0.000) (H4 is supported), and perceived desirability (β = 0.110; p-value = 0.002 < 0.01) (H4 is supported).

Table 5: The results of the path analysis among variables with standardized regression weights

OTGHEU_2020_v7n8_671_t0005.png 이미지

Note: *** < 0.001; S.E: Standard Deviation; C.R: Critical Ratios. SC: Social capital; ESE: Social entrepreneurial self-efficacy; PD: Perceived desirability; SEI: Social entrepreneurial intention

In order to investigate the effect of factors on social entrepreneurial intention, besides considering the direct relationship, this study also discovers the indirect effect of variables on entrepreneurial intention. In terms of the statistical method, researching the mediating impacts is considered as testing the effect of independent variable on dependent variable through mediators. In case of being a Figure 2: The results of structural analyses (unstandardized large sample, we can use the Sobel test to investigate these indirect effects (Sobel, 1986). However, Preacher and Hayes (2008a,b) state that the bootstrapping method should be employed because it is more effective if using original data.

In our study, we apply bootstrapping methods to discover the mediating effect of social capital on entrepreneurial intention via social entrepreneurial self-efficacy and perceived desirability (see Table 6). The research results illustrate that the link between social capital and social entrepreneurial intention is mediated by social entrepreneurial self-efficacy and perceived desirability (βindirect SC-SEI = 0.038; p= 0.019 < 0.05) (H7 and H9 are supported). Also, perceived desirability mediates the relationship between social entrepreneurial self-efficacy and intention (βindirect ESE-SEI = 0.043; p= 0.030 < 0.05) (H7 and H9 are supported).

Table 6: The results of bootstrapping in testing the mediators

OTGHEU_2020_v7n8_671_t0006.png 이미지

Note: SC: Social capital; ESE: Social entrepreneurial self-efficacy; PD: Perceived desirability; SEI: Social entrepreneurial intention

5. Conclusions

This research is expected to contribute to both entrepreneurship literature and practices, especially in social business venture. Firstly, social capital plays the important role in shaping social entrepreneurial self-efficacy, perceived desirability, and social entrepreneurial intention. So, in order to promote social entrepreneurship and innovation, policy-makers and educators should find solutions to improve students’ social capital. Students also should build social network by themselves, which is necessary for business venture in the future. Secondly, this study also shows that social entrepreneurial self-efficacy has a significant effect on perceived desirability and social entrepreneurial intention. So, the authors argue that external environment can play the important role in enhancing the students’ self-efficacy. Therefore, universities should have to design policies to nurture students’ self-efficacy. Finally, the social entrepreneurial self-efficacy and perceived desirability, not only affect directly social entrepreneurial intention, but they also play the mediating roles in the link between social capital and social entrepreneurial intention.

Further research should extend the model by testing the role the new variables, especially external environment such as education, perceived university supports, and culture, to contribute more to entrepreneurship literature. Also, further research should increase the size of sample as well as use randomly sample methods to increase the significant level.

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