The Journal of the Korea institute of electronic communication sciences (한국전자통신학회논문지)

Korea Institute of Electronic Communication Science (한국전자통신학회)
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Methods to Propel Tourism of Yeosu City Using Big Data

빅데이터를 활용한 여수관광 활성화 방안

  • 임양의 (전남대학교 컴퓨터공학과) ;
  • 김강철 (전남대학교 컴퓨터공학과)
  • Received : 2020.05.08
  • Accepted : 2020.08.15
  • Published : 2020.08.31
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Abstract

The fourth industrial revolution introduced at world economic forum in 2016 has had huge effects on tourism industries as well as the change of core technologies in ICT such as big data, IoT, etc, This paper proposes the methods to propel tourism of Yoesu city through big data analysis and questionnaires. Sensitive words and positive-negative trend are extracted by Social Metrics and the keywords for Yeosu tour trends are extracted and analyzed by Naver datalab, and the results are visualized by R language. And frequency, difference, factor, covariance and regression analysis in SPSS are executed for the questionnaires for 493 visitors who traveled in Yeosu city. Sentiment analysis for Yeosu tour and maritime cable car shows that positive effect is much more than negative one. The analyses for questionnaires in SPSS show that Yeosu area is statistically significant to tour satisfaction index and tour revitalization for Yeosu, and favorite sightseeing places and searching electronic devices for age groups are different. The sightseeing places such as a maritime park with soft contents that give joyfulness and healing to tourists are highly attracted in both the big data and questionnaires analysis.

2016년 세계 경제포럼에서 처음 소개된 4차 산업혁명은 빅데이터 분석, 사물인터넷, 인공 지능 등의 핵심 정보통신 기술의 변화뿐만 아니라 관광 업계에도 엄청난 파급 효과를 가져 오고 있다. 본 연구는 빅데이터 분석과 설문조사를 통하여 여수시의 관광활성화 방안을 제시한다. 소셜 메트릭스를 사용하여 여수 관광에 대하여 감성어와 긍부정 추이를 추출하고, 네이버 데이터랩을 사용하여 여수 관광에 관련된 키워드를 추출하여 R 언어로 시각화하였다. 그리고 여수지역을 방문하는 493명의 여행객의 설문조사를 바탕으로 SPSS를 사용하여 빈도, 요인, 차이, 상관관계 및 회귀분석을 수행하였다. 여수 여행과 해양 케이블카의 감성어 분석에서는 긍정이 부정보다 월등히 많았다. 설문조사 분석에서 여수지역이 여수 관광 만족도와 활성화에 유의미하고, 연령별로 선호하는 관광지와 검색 기기가 다르다는 것을 확인하였다. 빅데이터 분석과 설문조사에서 관광객들은 함께 즐기면서 힐링 할 수 있는 해양공원 같은 소프트 컨텐츠가 있는 관광지를 선호한다는 것을 보여주었다.

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