Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Medical Service Design Thinking Teaching-learning on Empathic Problem Solving Ability: Convergence Analysis of Structured and Unstructured Data

의료서비스 디자인싱킹 교육의 공감적 문제해결능력 향상 효과: 정형 및 비정형 데이터 융복합 분석 중심으로

  • Yoo, Jin-Yeong (Division of Health Administration, Suseong University)
  • 유진영 (수성대학교 보건행정과)
  • Received : 2020.03.02
  • Accepted : 2020.06.20
  • Published : 2020.06.28
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Abstract

The purpose of the study is to verify the effectiveness the Freshman Preliminary Health Administrators(FPHA)' Empathic Problem Solving Ability(EPSA) through the application of Medical Service Design Thinking(MSDT) conducted by undergraduate school of SNS hospital marketing education. The pre-post questionnaire survey was conducted on 39 students in the freshman year of the Department of Health Administration after applying MSDT for 15 weeks from September to December, 2019 at a college in Daegu. MSDT was positive influenced on the improvement of Empathic Imagine, Empathic interest, Empathic awakening of the FPHA' EPSA. In the analysis of key common words, the use of neutral and negative words was low, while the use of positive words was high. In order to systematically equip Empathic problem solving job competency in the age of artificial intelligence, it is meaningful to develop a program for the freshmen curriculum and to conduct a analysis of the structured and unstructured data to verify its effectiveness. Additional program development research is needed for the application of theoretical subjects.

저학년 예비보건행정가의 SNS 병원마케팅 교육에 의료서비스 디자인싱킹 교수법을 적용하고 공감적 문제해결능력 향상 효과를 확인하고자 한다. 대구광역시 일개 대학 보건행정과 1학년 학생 39명을 대상으로 2019년 9월부터 12월까지 총 15주간 의료서비스 디자인싱킹을 적용한 후 사전-사후 자기기입식 설문조사를 실시하였다. 저학년 예비보건행정가들의 공감적 문제해결능력 향상 효과는 공감적 상상하기, 공감적 관심, 공감적 각성하기에 긍정적 효과가 있었다. 핵심공통어 분석은 중립어와 부정어 사용은 낮지만 긍정어 사용은 높았다. 인공지능 시대에 공감적 문제해결 직무역량을 체계적으로 갖출 수 있도록, 저학년 교과교육을 위한 프로그램을 개발하고 그 효과성을 정형 및 비정형 데이터 분석을 한 점이 의의가 있다. 이론 교과 적용을 위한 추가 프로그램 개발 연구가 필요하다.

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