Journal of Korea Trade

Korea Trade Research Association (한국무역학회)
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Research on the Relationship Between Social Capital and Enterprise Performance in Supply Chain Environment

  • Li, Jian (Department of Logistics, Yancheng Teachers University) ;
  • Lee, Sang-Chun (Department of International Trade, Jungwon University) ;
  • Jeong, Ha-Eun (Department of Trade, Halla University)
  • Received : 2019.12.04
  • Accepted : 2020.05.18
  • Published : 2020.06.30
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Abstract

Purpose - The rapid rise of e-commerce enterprises has led to the development of the logistics industry. At the same time, some enterprises are motivated by the interests to start reducing costs and inputs, which on the contrary leads to low quality of service, thus reducing customer satisfaction. In recent years, vicious competition, violent express delivery and lack of professionalism in the logistics market have led to high annual customer complaint rate, which has resulted in the company losing many loyal customers, but also unable to obtain new customers. Therefore, to pay attention to and understand the psychological needs of customers and improve the quality of logistics distribution service has become a pressing problem for Every express company. Design/methodology - By analyzing the problems existing in logistics distribution of express companies, this paper explores various factors affecting customer satisfaction and takes consumer sentiment as a mediating variable. Through questionnaires to collect relevant data, put forward hypotheses for empirical analysis, use two different software including SPSS 21.0 and AMOS 21.0 to analyze the information, draw conclusions and make recommendations. Findings - According to the above research results, the reliability, convenience, efficiency, professional can have a positive impact on customer satisfaction through the mediating effect of their sentiment, convenience and professional on consumer sentiment and satisfaction are more significant. Originality/value - This paper the establishment of distribution service indicators related to customer satisfaction and empirical analysis can not only enrich and supplement the distribution service quality indicator system studied by the former, but also provide a theoretical basis for future research.

Keywords

Acknowledgement

This work was supported by the Jiangsu University Philosophy and Social Science Research Fund Project of 2019. Project No. 2019SJA1731.

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