디지털융복합연구 (Journal of Digital Convergence)

  • 제18권3호
  • /
  • Pages.311-316
  • /
  • 2020
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

모바일 어플리케이션 의 영상콘텐츠 사례 연구

A Study on the Mobile Video Contents Application

  • 스위 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • SHI, YU (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.) ;
  • Chung, Jean-Hun (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
  • 투고 : 2019.12.18
  • 심사 : 2020.03.20
  • 발행 : 2020.03.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

은 2016년 중국에서 서비스를 시작한 모바일 앱 기반의 SNS 동영상 플랫폼이다. 서비스가 시작된 처음에는 뮤직 비디오 콘텐츠가 주를 이루웠고, 이후 다양한 콘텐츠를 제공하는 소셜 플랫폼으로 발전하였으며 영상의 창작, 제작, 편집 등의 제작과정이 간편하게 제공되었다. 모바일에서 이 서비스를 시작한 후 젊은층을 중심으로 나타나고 있는 여러 가지의 사회 현상과 본 앱에서 인기 있는 영상콘텐츠의 유형과 특징을 분석하였다. 세로형 Short Clip 형태의 영상콘텐츠의 수요는 급격히 증가 추세이며, 이는 모바일 기반 영상 제작기술의 발전에 따라 영상콘텐츠의 질적 향상을 기대할 수 있다. 본 연구를 통해 모바일을 기반으로 하는 창작 동영상 제작자들에게 유용한 자료로 활용되길 기대한다.

is a mobile application based SNS video platform that launched its service in China in 2016. At the beginning of the service, TikTok is a music video content platform, and later, it evolved into a social platform that provides a wide variety of contents, and the process of creating, producing, and editing videos was easily provided. Since started its service, it has analyzed various social phenomena that have appeared to young people and the types and characteristics of video content popular in this app. The demand for vertical video content in the form of short clip is on the rise rapidly, which can be expected to improve the quality of video content in accordance with the development of mobile-based imaging technology. Useful for mobile based on the creative video producers through this study data are to be used to.

키워드

참고문헌

  1. iiMedia Research. (2019). iiMedia: <2018-2019 China short video industry special investigation and Analysis Report>, 100EC, http://www.100ec.cn/detail—6495251.html.
  2. C.Y. Ma. (2019). Analysis of the short video transmission mode and the reason of network redness -- Taking TikTok as an example. DaQing Social Sciences. PP141-143.
  3. L, Deng. (2019). From traditional TVC to TikTok video for 15 seconds--On the innovation of brand advertising. Sichuan Vocational College of Cultural Industries journal. PP22-25.
  4. X. Lu. (2019). Analysis of short video cultural communication from the perspective of new media. College Chinese construction. PP28-29.
  5. D. S. Choi. (2019). YouTube & TikTok hot wind in the world, the vision of fast food culture. https://news.appstory.co.kr/column11633.
  6. China economic network. (2019.01.16.). TikTok continues to grow rapidly, and the number of daily active users in China exceeds 250 million. Baidu. https://baijiahao.baidu.com/s?id=1622804140145348292&wfr=spider&for=pc
  7. J. A. Lee & J. H. Chung. (2015). A study on smart launcher features in terms of UX Journal of Digital Convergence. PP463-468.
  8. M. M. Tao. (2019). On the trend of content communication in the context of "short video + social" new media. View on publishing. PP62-64.
  9. Baidu Baike. (2019.10.30.). Short clip. http://baike.baidu.com/item/%E7%9F%AD%E8%A7%86%E9%A2%91/20596678?fr=aladdin. Baidu.
  10. Baobiwanxiang software. (2019). Tips you need to know to make your video stand out. https://baijiahao.baidu.com/s?id=1621516088827024726&wfr=spider&for=pc. Baidu.
  11. Y. Shi.. J. H. Chung. (2019). A Study on Video Content Application Based on Mobile Device Platform in China. Journal of Digital Convergence. PP433-438.
  12. S. Zhang. (2019). Research on the improvement strategy of APP advertisement of "TikTok" short clip. Guangxi quality supervision guide.
  13. Z. H. Bai. (2019). Analysis on the mechanism and product experience of the cause of the TikTok. Consume Guide. PP67-69.
  14. C. Y. Guo. (2019). Key points of mobile short video planning in the era of vertical screen. XIBU GUANGBO DIANSHI. PP3-4.
  15. lianbo2006. (2018). Analysis of the function points in the creation of TikTok video. https://www.jianshu.com/p/45903a970989. Jian Shu.
  16. 90s Lee. Dried food!!! Practical skills of TikTok shooting. WangYi. http://dy.163.com/v2/article/detail/E684QF260525BU6B.html.
  17. Yao Yan. short clip. (2019). How to create a TikTok short clip. Baidu. https://baijiahao.baidu.com/s?id=1627903864242749273&wfr=spider&for=pc.
  18. E. R. Joo & J. H. Chung. (2017). A Study on Expandibility of Contents Using 'Beauty and the Beast'. Journal of Digital Convergence. PP461-468.