Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Study on Modern Korean Menu Food Styling through Web Image Analysis - Focusing on the Michelin Guide Seoul 2020 Star Restaurant -

웹이미지 분석을 통한 모던 한식 메뉴 푸드스타일링 연구 - 미쉐린가이드 서울 2020 스타레스토랑을 중심으로 -

  • Ryu, Moohee (Department of Hotel Food Service, Howon University)
  • 류무희 (호원대학교 호텔외식조리학과)
  • Received : 2020.12.02
  • Accepted : 2020.12.28
  • Published : 2020.12.31
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Abstract

Tis study was an attempt to systematically analyze the characteristics of modern Korean food styling using the menu image photos of the Michelin Guide Seoul 2020 restaurants. The first sampling was conducted on the 27th of March 2020 and the second on the 27th of October 2020. A collection of images on the web and 442 photographic cases obtained by a search through theoretical background literature and research papers were studied by a qualitative analysis method. First, the food styling contents were analyzed and based on that, the food styling characteristics of the menus of 11 restaurants in Korea including the contemporary restaurants were considered. The analysis revealed several aspects of Korean food styling. First, food styling appeared to have three major characteristics: color, shape, and container styling. Color styling was further subdivided into single color/similar color, color contrast, source type, and accent color type. The shape/formative styling was classified into figure type, shape type, accessory type, and garnish type, and container styling was categorized as container color type, container shape type, and container material type. Second, the modern Korean food color styling characteristics of Michelin restaurants were categorized in the order of monochromatic/similar type, sauce type, accent color type, and color contrast. In the formative styling category, it was categorized in the order of shape type, small piece type, garnish/garnish type, and figure type. In container styling, container material type and formative type accounted for the major portion of the category. The food styling characteristics of the modern Korean menu were systematized and image examples were presented visually. Please use it as food styling educational material or personal food styling skill.

Keywords

Acknowledgement

본 연구는 호원대학교 교내학술연구비에 의해 수행되었습니다.

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