한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제25권1호
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  • Pages.199-206
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  • 2020
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  • 1598-849X(pISSN)
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  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
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A study on the usage intention of AI(artificial intelligence) speaker

  • 투고 : 2019.10.28
  • 심사 : 2019.12.12
  • 발행 : 2020.01.31
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초록

본 연구에서는 소비자가 인공지능 스피커를 사용하고자 하는 의도에 영향을 미치는 요인을 제품에 대한 가치 지각과 제품 필요성 지각을 중심으로 연구하였다. 소비자의 제품에 대한 가치 지각에 영향을 미치는 요인으로 편익과 비용을 구분하였고, 정보기술 제품이라는 특성을 반영하여 제품에 대한 유용성 지각을 포함시켰다. 실증 연구결과, 인공지능 스피커 제품에 대한 소비자의 편익 지각과 유용성 지각은 가치 지각과 필요성 지각에 각각 정적(+)으로 영향을 미쳤고, 필요성 지각은 가치 지각에 정적(+)으로 유의한 영향을 미쳤으며, 필요성 지각과 가치 지각은 각각 사용 의도에 정적(+)으로 유의한 영향을 미쳤다. 그렇지만, 소비자가 지각하는 비용은 가치 지각에 유의한 영향을 미치지 않았다.

In this study, the factors affecting consumers' intention to use AI speakers were focused on the perceived value of the product and the perceived necessity of the product. Factors affectationist consumers' perceived value of the product were divided into benefits and costs. Reflecting the characteristics of information technology products, I included perceptions of usefulness of products. Empirical results show that consumers' perceptions of perceived benefits and usefulness of AI speaker products have a positive effect on perceived value and perceived necessity. Perception of necessity had a positive (+) significant effect on perception of value. Perception of necessity and perception of value had a positive(+) and positive effect on each intention of use. However, the cost perceived by consumers did not have a significant effect on perception of value.

키워드

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