DOI QR코드

DOI QR Code

Moderating Effect of Security Ability on the Relation between Privacy Concern and Internet Activities

  • Hong, Jae-Won (Department of Global Trade, Gyeongnam National University of Science and Technology)
  • 투고 : 2020.01.03
  • 심사 : 2020.01.14
  • 발행 : 2020.01.31

초록

본 연구에서는 한국미디어패널조사 데이터를 이용하여 프라이버시 염려가 인터넷 활동성에 미치는 영향에 있어 보안역량의 조절효과를 탐색하였다. 이를 위해 2(프라이버시 염려 고/저) × 2(보안역량 고/저) 집단 간 실험설계를 적용하여 총 4개의 집단을 대상으로 5가지 유형의 인터넷 활동성에 대한 분산분석을 실시하였다. 그 결과, 프라이버시 염려는 인터넷 활동성에 주 효과로 작용하는 것으로 나타났으며, 보안역량은 이 관계에서 조절적 역할을 하는 것으로 나타났다. 이는 프라이버시 염려가 있음에도 불구하고 인터넷을 통한 편익을 누리기 위해 개인정보 침해를 무릅쓰고 혹은 방어하며 인터넷 활동을 하기 때문인 것으로 판단된다. 본 연구는 최근 이슈가 되고 있는 프라이버시 역설에 대한 쟁점을 인터넷 활동의 유형 측면에서 조명하고 있다는데 학문적 의의가 있다. 또한 인터넷으로 연결된 사회 속에서 표현의 자유를 추구하는 개인들의 온라인 활동을 담보하기 위해서는 무엇보다 보안역량 제고를 위한 실무적 노력이 필요함을 시사한다.

This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

키워드

참고문헌

  1. InternetLiveStats, https://www.internetlivestats.com/internet-users/
  2. Korea Information Society Development Institute, KISDI STAT Report, Vol. 19, No. 2, pp. 1-6, 2019.
  3. Segye, http://www.segye.com/newsView/20191229507260
  4. Joins, https://news.joins.com/article/23663090
  5. Mk, https://www.mk.co.kr/star/hot-issues/view/2019/12/1097172/
  6. Mk, https://mk.co.kr/news/society/view/2019/12/1095744/
  7. S. Kim, J. Kim, “Privacy Paradox: A Literature Review and Future Direction,” Information Systems Review, Vol. 20, No. 1, pp. 115-135, 2018. https://doi.org/10.14329/isr.2018.20.1.115
  8. Acquisti, A., and Grossklags, J., "Privacy attitudes and privacy behavior," In Economics of information security, Springer, Boston, MA, pp. 165-178, 2004.
  9. Nie, N. H., and Erbring, L., "Internet and society: A preliminary report," IT & society, Vol. 1, No. 1, 275-283, 2002.
  10. Wang, N., Sun, Y., Zhan, L., and Shen, X. L., "Social attachment, life satisfaction and SNS continuance: a dual-role perspective," International Journal of Mobile Communications, Vol. 17, No. 5, pp. 604-624, 2019, DOI: 10.1504/IJMC.2019.102080
  11. A. Lee, "The Relationship between Anonymity, Personal and Group Identities, and Discussion Quality in Online Discussion Communities," Information Systems Review, Vol. 21, No.3, pp. 63-86, 2019. DOI: http://dx.doi.org/10.14329/isr.2019.21.3.063
  12. Lowry, P. B., G. D. Moody, D. F. Galletta, and A. Vance, “The drivers in the use of online whistle-blowing reporting systems,” Journal of Management Information Systems, Vol. 30, No. 1, pp. 153-190, 2013. https://doi.org/10.2753/MIS0742-1222300105
  13. Hitlin, S., "Values as the core of personal identity: Drawing links between two theories of self", Social Psychology Quarterly, Vol. 66, No. 2, pp. 118-137, 2003. https://doi.org/10.2307/1519843
  14. Suh, A., Shin, K. S., and Lee, J., “The Effects of Multi-identity on One’s Psychological State and the Quality of Contribution in Virtual Communities: A Socio-Psychological Perspective,” Asia Pacific Journal of Information Systems, Vol. 20, No. 1, pp. 57-79, 2010.
  15. H. Koh, C. Kim, "A Study on Generational Differences in the Internet Use and Privacy Paradox," Journal of Korea Multimedia Society, Vol. 22, No. 9, pp. 1046-1054, 2019. DOI: https://doi.org/10.9717/kmms.2019.22.9.1046
  16. Samuel D. Warren, Louis D. Brandeis, "Right to Privacy," 4 HARV. L. REV., pp. 193-220, 1890. https://doi.org/10.2307/1321160
  17. N. Kim, Constitution Law, Justinian, Seoul, 2012.
  18. K. Jun, “Invasion of Privacy-concentrated to Korea's and America's Precedents,” InHa Law Review, Vol. 14, No. 1, pp. 123-150, 2011.
  19. T. Lim and H. Lee, “Factors affecting intention to disclose personal information and continuous usage intention in social network service,” The Journal of Internet Commerce Research, Vol. 19, No. 1, pp. 17ᐨ38, 2019.
  20. H. Choi, M. Lee, and H. Lee, "Is There a Privacy Paradox in the Online Purchasing Context?: The Study on the Effects of Privacy Concern and Online Purchasing Behavior," Vol. 37, No.5, pp. 1-13, 2019.
  21. I. Shin, H. Kim, “Privacy Concerns and SNS Activities: Focusing on the Validity and Explanations of the Existence of a Privacy Paradox,” International Telecommunications Policy Review, Vol. 25, No. 2, pp. 33-67, 2018.
  22. S. Kang, Y. Kim, "Perceived Controllability towards Personal Information Leakage and Intention to Use Location-Based Services: Focus on the Mediating Effect of Risk Perception and the Moderating Effect of Privacy Concern," Journal of Public Relations, Vol. 23, No. 4, pp.69-99, 2019. DOI: 10.15814/jpr.2019.23.4.69
  23. N. Park and K. Baek, “Effects of Facebook Users' Self-disclosure, Facebook Use Intensity, Privacy Concern and Trust on Continuous Use Intention of Facebook: Focusing on the Moderating Effect of Privacy Protection Skill,” The Journal of the Korea Contents Association, Vol. 16, No. 1, pp. 56-62, 2016. DOI: http://dx.doi.org/10.5392/JKCA.2016.16.11.053
  24. S. Kim, M. Lee, “An Empirical Analysis on the Operating System Update Decision Factors according to Age and Gender,” Journal of The Korean Data Analysis Society, Vol. 20, No. 6, pp. 3117-3126, 2018. https://doi.org/10.37727/jkdas.2018.20.6.3117
  25. National Information Society Agency, 2018 the report on the internet usage survey, pp. 40-41. 2019.
  26. Degirmenci, K., "Mobile users' information privacy concerns and the role of app permission requests," International Journal of Information Management, Vol. 50, pp. 261-272, 2020. https://doi.org/10.1016/j.ijinfomgt.2019.05.010
  27. Obar, J. A., and Oeldorf-Hirsch, A., “The biggest lie on the internet: Ignoring the privacy policies and terms of service policies of social networking services,” Information, Communication and Society, Vol. 23, No. 1, pp. 128-147, 2020. https://doi.org/10.1080/1369118X.2018.1486870