References
- Aaker, D. A.(1996). Building Strong Brands. New York: Free Press.
- Aaker, J. L.(1997). Dimensions of brand personality. Journal of Marketing research, 347-356.
- Aaker, J., Fournier, S., & Brasel, S. A.(2004). When good brands do bad. Journal of Consumer research, 31(1), 1-16. https://doi.org/10.1086/383419
- Aron, A., Norman, C. C., Aron, E. N., McKenna, C., & Heyman, R. E.(2000). Couples' shared participation in novel and arousing activities and experienced relationship quality. Journal of personality and social psychology, 78(2), 273-284. https://doi.org/10.1037/0022-3514.78.2.273
- Ahuja, M., & Thatcher, J.(2005). Moving beyond Intentions and toward the Theory of Trying: Effects of Work Environment and Gender on Post-Adoption Information Technology Use. MIS Quarterly, 29(3), 427-459. https://doi.org/10.2307/25148691
- Bagozzi, R. P., & Yi., Y.(1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74-94. https://doi.org/10.1007/BF02723327
- Bass, F. M., & Talarzyk, W. W.(1972). An attitude model for the study of brand preference. Journal of Marketing Research, 9(1), 93-96. https://doi.org/10.1177/002224377200900121
- Bloemer, J., De Ruyter, K., & Peeters, P.(1998). Investigating drivers of bank loyalty: The complex relationship between image, service quality and satisfaction, International Journal of Bank Marketing, 16(7), 276-286. https://doi.org/10.1108/02652329810245984
- Boulding, W., Staelin, R., Kalra, A., & Zeithaml, V.(1993). A dynamic process model of service quality: From expectations to behavioral intentions. Journal of Marketing Research, 30, 7-27. https://doi.org/10.1177/002224379303000102
- Cazier, J. A.(2004). The Relationship among Value Congruence, Trust and Behavioral Intentions in E-Business, Arizona State University.
- Chaplin, L. N., & Roedder J. D.(2005). The development of self-brand connections in children and adolescents. Journal of consumer research, 32(1), 119-129. https://doi.org/10.1086/426622
- Chin, W.(1998). The Partial Least Squares Approach for Structural Equation Modeling, in Modern Methods for Business Research, Marcoulides, G.(Ed.). Mahwah, NJ: Lawrence Erlbaum Associates, 295-336.
- Chin, W.(2000). http://disc-nt.cba.uh.edu/chin/plsfaq.htm.
- Cho, D. H.(2012). Outcomes and Policies of Social Enterprises in Seoul, Seoul Development Institute.
- Cotterman, W., & Senn, J.(1992). Challenges and Strategies for Research in Information Systems Developmen. Chichester, John Wiley & Sons.
- De Chernatony, L., Drury, S., & Segal, H. S.(2004). Identifying and sustaining services brands' values. Journal of Marketing Communications, 10(2), 73-93. https://doi.org/10.1080/13527260410001693785
- Defourny, J., & Develtere, P.(1999). The Social Economy: A Worldwide Making of a Third Sector, In L'économie Sociale au Nord et au Sud, edited by J. Defourny, P. Develtere, and B. Fonteneau. De Boeck.
- Dick, A., Chakravarti, D., & Biehal, G.(1990). Memory-based inferences during consumer choice. Journal of consumer research, 17(1), 82-93. https://doi.org/10.1086/208539
- Fishbein, M., & Ajzen, I.(1975). Belief, Attitude, Intention, and Behavior. MA: Addison-Wesley.
- Fornell, C., & Larcker, D.(1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
- Hair, J., Sarstedt, M., Ringle, C, & Mena, J.(2012). An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research. Journal of the Academy of Marketing Science, 40(3), 414-433. https://doi.org/10.1007/s11747-011-0261-6
- Han, S. J.(2008). Social Companies and Job Creation Strategies Beyond Social Job Policies. Korea Labour and Society Institute, 131, 10-19.
- Heath, A. P., & Scott, D.(1998). The self-concept and image congruence hypothesis: an empirical evaluation in the motor vehicle market. European Journal of Marketing, 32(11/12), 1110-1123. https://doi.org/10.1108/03090569810243749
- Hong, S. W.(2011). A Comparative Analysis on the Accreditation System and the Situation of Social Enterprise: Focusing on Social Enterprise and Seoul-type Social Enterprise. The Journal of Korean Policy Studies, 11(1), 257-279.
- Hsieh, J., Rai, A., & Keil, M.(2008). Understanding Digital Inequality: Comparing Continued Use Behavioral Models of the Socio-Economically Advantaged and Disadvantaged. MIS Quarterly, 32(1), 97-126. https://doi.org/10.2307/25148830
- Huang, C., Hsieh, P., & Jiang, P.(2009). Examining the Influence of Group Size on R&D Team Performance via Partial Least Squares, International Conference on Management and Service Science(MASS '09). 16-18 Sept., Wuhan, China, 1-4.
- Hulland, J.(1999). Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strategic Management Journal, 20(2), 195-204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7
- Jang, W. B.(2006). Social Economy. Press of Sharing House, Seoul.
- Johar, J. S., & Sirgy, M. J.(1991). Value-expressive versus utilitarian advertising appeals: when and why to use which appeal, Journal of advertising, 20(3), 23-33. https://doi.org/10.1080/00913367.1991.10673345
- Jung, T. I., & Lee, S. Y.(2013). Economics of Cooperation, Seoul, Redian.
- Kim, J. W., Jung, T. G. & Yang, D. S.(2012). Current Issues of Social Enterprise Law in Korea, Lawyers Association Journal, 61(5), 138-196. https://doi.org/10.17007/klaj.2012.61.5.004
- Kim, K. S.(2009). Entwicklung und Herausforderungen der sozialen Unternehmen in Korea. Ordo Economics Journal, 12(3), 111-123.
- Korea Social Enterprise Promotion Agency(2018). Social Enterprise Performance Analysis Report.
- Lee, E. A.(2008). An Study on Managerial Support to Revitalize a Social Enterprise. Journal of Business Ethics, 10(1), 1-36. https://doi.org/10.1007/BF00383688
- Lee, S. H., & Park, S. Y.(2015). Congruity effects of self-image, functions and values of customers on the satisfaction and loyalty to social enterprise based on the Beautiful Store. The Journal of Eurasian Studies, 12(3), 033-060. https://doi.org/10.31203/aepa.2015.12.3.002
- Lee, S. M.(2012). Comparative Study on the Recognition of Social Enterprise Venturing in Korea and Thailand. Journal of the Korean Entrepreneurship Socieity, 7(2). 1-27. https://doi.org/10.24878/TKES.2012.7.2.1
- Mayer, R. J.(1981). A Model of Multiattribute Judgments under Attribute Uncertainty and Informational Constraint. Journal of Marketing Research, 18, 428-444. https://doi.org/10.1177/002224378101800404
- Mittal, V., & Kamakura, W. A. K.(2001). Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Consumer Characteristics. Journal of Marketing Research, 38(1), 131-142. https://doi.org/10.1509/jmkr.38.1.131.18832
- Noh, D. M.(2009). Three Reasons to Strengthen the Social Economy. Changbi-Publishers.
- Oliver, R. L.(1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of retailing, 57(Fall), 25-48.
- Park, J. Y., Jang, K. S., & Choi, I. H.(2001). The Influence of Self-Congruity between Brand Personality and Self-Image on Attitude Toward Brand. ASIA MARKETING JOURNAL, 3(2), 92-114.
- Park, J. Y, & Kwon, Y. C.(2010). An Exploratory Study on Strategic Cooperative Models between Traditional and Social Enterprises. Logos Management Review, 8(1), 1-22.
- Park, S. Y., & Lee, Y. K.(2006). Effect of the Congruence between Brand Personality and Self-Image on Customer Satisfaction, Consumer-Brand Relationship and Brand Loyalty in Korean Culture. The Korea Journal of Advertising, 17(1), 7-24.
- Powell, A., Williams, C., Bock, D., Doellman, T., & Allen, J.(2012). E-Voting Intent: A Comparison of Young and Elderly Voters. Government Information Quarterly, 29(3), 361-372. https://doi.org/10.1016/j.giq.2012.01.003
- Qureshi, I., & Compeau, D.(2009). Assessing Between-Group Differences in Information Systems Research: A Comparison of Covariance-and Component-Based SEM. MIS Quarterly, 33(1), 197-214. https://doi.org/10.2307/20650285
- Research Institute for Social Enterprise.(2008, 2009). A Study on Degree of Recognition of Social Enterprise.
- Roest, H., & Pieters, R.(1997). The Nomological Net of Perceived Service Quality. The International Journal of Service Industry Management, 8(4), 336-351 https://doi.org/10.1108/09564239710174408
- Roh, D. M.(2009). Three reasons to strengthen your social economy. CREATION & CRITICISM, 37(3), 73-93.
- Rosenberg, M.(1979). Conceiving the self. New York: Basic Books.
- Sanchez-Franco, M.(2006). Exploring the Influence of Gender on the WebUsage via Partial Least Squares. Behaviour & Information Technology, 25(1), 19-36. https://doi.org/10.1080/01449290500124536
- Shim. J. B.(2006). A Study on value-congruence, relationship quality and relationship performance in the on-line environment. Doctoral Thesis, Chung-Nam National University,
- Simmons, C. J., & Lynch, J. G.(1990). Inference effects without inference making? Effects of missing information on discounting and use of presented information. Journal of Consumer Research, 17(Mar), 477-491. https://doi.org/10.1086/208572
- Shin, M. H.(2009). A study of conceptualizing 'social economy' in the context of Korean society. Korea Social Science Institute, 75, 11-44.
- Shin, M. H.(2013). Social economy, state, and democracy.Korea Foundation for Social Investment, 2, Seoul.
- Sirgy, M. J.(1982). Self-concept in consumer behavior: a critical review. Journal of consumer research, 9, 287-300. https://doi.org/10.1086/208924
- Sirgy, M. J.(1986). Self-congruity: Toward a theory of personality and cybernetics. Westport, CT, US: Praeger Publishers/Greenwood Publishing Group.
- Sirgy, M. J., & Johar, J. S.(1985). Self-Congruity Models versus Multi-attribute Attitude Models: When to use Which Positioning Model. AMA ducators, California Proceedings.
- Song, B. S.(2011). Social Economy Model and Social Enterprise Policy in Korea. Journal of Public Society, 1(2), 5-32.
- Swan, J. E., & Warren, S. M.(1980). Testing comparison level and predictive expectations models of satisfaction. Advances in Consumer Research, 7, 77-82.
- Tenenhaus, M., Vinzi, V., Chatelin, Y., & Lauro, C.(2005). PLS Path Modeling. Computational Statistics & Data Analysis, 48(1), 159-205. https://doi.org/10.1016/j.csda.2004.03.005
- Vinzi, V., Chin, W. W., Henseler, J., & Wang, H. (Eds.).(2010).Handbook of partial least squares. Berlin: Springer.
- Wang, K., & Lin, C.(2012). The Adoption of Mobile Value-Added Services-Investigating the Influence of IS Quality and Perceived Playfulness. Managing Service Quality, 22(2), 184-208. https://doi.org/10.1108/09604521211219007
- Yu, J. P.(2012). Structural equation modeling concepts and understand. Hannarae Publishing Co.
- Zhang, J., & Bloemer, J. M.(2008). The impact of value congruence on consumer-service brand relationships. Journal of Service Research, 11(2), 161-178. https://doi.org/10.1177/1094670508322561