Journal of the Korean Society for information Management (정보관리학회지)

Korean Society for Information Management (한국정보관리학회)
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A Study on User Behavior of University Library Website based Big Data: Focusing on the Library of C University

빅데이터 기반 대학도서관 웹사이트 이용행태에 관한 연구: C대학교 도서관을 중심으로

  • Received : 2019.08.19
  • Accepted : 2019.09.27
  • Published : 2019.09.30
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Abstract

This study analyzes the actual use data of the websites of university libraries, analyzes the users' usage behavior, and proposes improvement measures for the websites. The study analyzed users' traffic and analyzed their usage behavior from January 2018 to December 2018 on the C University website. The website's analysis tool used 'Google Analytics'. The web traffic variables were analyzed in five categories: user general characteristics, user environment analysis, visit analysis, inflow analysis, site analysis, and site analysis based on the metrics of sessions, users, page views, pages per session, average session time, and bounce rate. As a result, 1) In the analysis results of general characteristics of users, there was some access to the website not only in Korea but also in China. 2) In the user experience analysis, the main browser type appeared as Internet Explorer. The next place was Chrome, with a bounce rate of Safari, third and fourth, double that of the Explore or Chrome. In terms of screen resolution, 1920x1080 resolution accounted for the largest percentage, with access in a variety of other environments. 3) Direct inflow was the highest in the inflow media analysis. 4) The site analysis showed the most page views out of 4,534,084 pages, followed by the main page, followed by the lending/extension/history/booking page, the academic DB page, and the collection page.

이 연구는 대학도서관의 웹사이트 실제 이용 데이터를 분석하여 이용자들의 이용행태를 분석하고, 웹사이트의 개선방안을 제안하는데 있다. 이 연구에서는 2018년 1월부터 2018년 12월까지 C대학교 웹사이트에서 이루어진 이용자들의 트래픽을 분석하여 이용행태를 분석하였다. 웹사이트의 분석 툴로는 '구글 애널리틱스'를 활용하였다. 웹 트래픽 변수는 세션, 사용자, 페이지뷰 수, 세션당 페이지수, 평균 세션 시간, 이탈률을 측정지표를 기준으로 이용자 일반적 특성, 사용자환경 분석, 방문 분석, 유입분석, 사이트 분석 5가지로 구분지어 분석하였다. 그 결과, 1) 이용자 일반적 특성을 분석 결과에서 웹사이트 접속 위치가 대한민국뿐만 아니라 중국에서도 일부 접속이 있었다. 2) 사용자 환경 분석에서는 주 이용 브라우저 유형은 인터넷 익스플로러로 나타났다. 다음 순위는 크롬이었으며, 3위와 4위인 Safari로 이탈률이 익스클로러나 크롬의 두 배에 달했다. 화면 해상도에서는 1920x1080 해상도가 가장 많은 비율을 차지하였으며 그 외에도 다양한 환경에서 접속하는 것으로 나타났다. 3) 유입 매체 분석에서는 직접 유입이 가장 높게 나타났다. 4) 사이트 분석에서는 총 페이지뷰 수인 4,534,084 페이지 중 최다 페이지뷰를 차지한 페이지는 메인페이지 다음으로 대출/연장/이력/예약 페이지, 학술DB 페이지, 소장자료 페이지 순으로 나타났다.

Keywords

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