참고문헌
- 문병준, 손용석 2000. "인터넷을 통한 소비자 정보탐색 및 구매행동에 영향을 주는 요인," 소비자학연구 (11:4), pp. 131-151.
- 임지원, 이민화 2014. "한국형 크라우드 펀딩에 대한 연구," 한국경영학회 통합학술발표논문집, pp. 102-124.
- 오소정, 임대근 2017. "후원형 크라우드펀딩과 그효용성," 글로벌문화콘텐츠 (26), pp. 115-130.
- 유창한, 한은정 2018. "문화예술 분야의 보상형 크라우드펀딩 성공 결정요인," 문화경제연구 (21:3), pp. 31-58.
- 이규하, 곽기영 2014. "인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향: 제품평가 용이성의 조절효과를 중심으로," 지식경영연구 (15:3), pp. 141-168.
- 조은영, 박진원, 김희웅 2015. "소셜미디어 마케팅 실패사례 분석을 통한 소셜미디어 마케팅 전략 연구," 지식경영연구 (16:2), pp. 91-111. https://doi.org/10.15813/kmr.2015.16.2.005
- 천혜숙 2015. "창의적 프로젝트와 후원형 크라우드펀딩," 한국콘텐츠학회논문지 (15:5), pp. 560-569. https://doi.org/10.5392/JKCA.2015.15.05.560
- Agrawal, A., Catalini, C., and Goldfarb, A. 2015. "Crowdfunding: Geography, social networks, and the timing of investment decisions," Journal of Economics & Management Strategy (24:2), pp. 253-274. https://doi.org/10.1111/jems.12093
- Alba, J. W., and Williams, E. F. 2013. "Pleasure principles: A review of research on hedonic consumption," Journal of consumer psychology (23:1), pp. 2-18. https://doi.org/10.1016/j.jcps.2012.07.003
- Babin, B. J., Darden, W. R., and Griffin, M. 1994. "Work and/or fun: measuring hedonic and utilitarian shopping value," Journal of consumer research (20:4), pp. 644-656. https://doi.org/10.1086/209376
- Baumeister, R. F. 2002." Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior," Journal of consumer Research (28:4), pp. 670-676. https://doi.org/10.1086/338209
- Bandura, A., and Schunk, D. H. 1981. "Cultivating competence, self-efficacy, and intrinsic interest through proximal selfmotivation," Journal of personality and social psychology (41:3), pp. 586. https://doi.org/10.1037/0022-3514.41.3.586
- Carlo, G., Okun, M. A., Knight, G. P., and de Guzman, M. R. T. 2005. "he interplay of traits and motives on volunteering: Agreeableness, extraversion and prosocial value motivation," Personality and Individual Differences (38:6), pp. 1293-1305. https://doi.org/10.1016/j.paid.2004.08.012
- Childers, T. L., Carr, C. L., Peck, J., and Carson, S. 2001. "Hedonic and utilitarian motivations for online retail shopping behavior," Journal of retailing (77:4), pp. 511-535. https://doi.org/10.1016/S0022-4359(01)00056-2
- Colombo, M. G., Franzoni, C., and Rossi-Lamastra, C. 2015. "Internal social capital and the attraction of early contributions in crowdfunding," Entrepreneurship theory and practice (39:1), pp. 75-100. https://doi.org/10.1111/etap.12118
- Crowley, A. E., Spangenberg, E. R., and Hughes, K. R. 1992. "Measuring the hedonic and utilitarian dimensions of attitudes toward product categories," Marketing letters (3:3), pp. 239-249. https://doi.org/10.1007/BF00994132
- Dhar, R., and Simonson, I. 1992. "The effect of the focus of comparison on consumer preferences," Journal of Marketing Research (29:4), pp. 430-440. https://doi.org/10.1177/002224379202900404
- Dhar, R., and Wertenbroch, K. 2000. "Consumer choice between hedonic and utilitarian goods," Journal of marketing research (37:1), pp. 60-71. https://doi.org/10.1509/jmkr.37.1.60.18718
- Diehl, K., and Zauberman, G. 2005. "Searching ordered sets: Evaluations from sequences under search," Journal of Consumer Research (31:4), pp. 824-832. https://doi.org/10.1086/426618
- Duan, W., Gu, B., and Whinston, A. B. 2008. "Do online reviews matter?-An empirical investigation of panel data," Decision support systems (45:4), pp. 1007-1016. https://doi.org/10.1016/j.dss.2008.04.001
- Dushnitsky, G., and Marom, D. 2013. "Crowd monogamy," Business Strategy Review (24:4), pp. 24-26. https://doi.org/10.1111/j.1467-8616.2013.00990.x
- Frydrych, D., Bock, A. J., Kinder, T., and Koeck, B. 2014. "Exploring entrepreneurial legitimacy in reward-based crowdfunding," Venture Capital (16:3), pp. 247-269. https://doi.org/10.1080/13691066.2014.916512
- Furnham, A., Eracleous, A., and Chamorro-Premuzic, T. 2009. "Personality, motivation and job satisfaction: Hertzberg meets the Big Five," Journal of managerial psychology (24:8), pp. 765-779. https://doi.org/10.1108/02683940910996789
- Holbrook, M. B., and Hirschman, E. C. 1982. "The experiential aspects of consumption: Consumer fantasies, feelings, and fun," Journal of consumer research (9:2), pp. 132-140. https://doi.org/10.1086/208906
- Hong, Y., Hu, Y., and Burtch, G. 2015. "How does social media affect contribution to public versus private goods in crowdfunding campaigns?," In 2015 International Conference on InformationSystems: Exploring the Information Frontier, ICIS 2015. Association for Information Systems.
- Hull, C. L. 1932. "The goal-gradient hypothesis and maze learning," Psychological Review (39:1), pp. 25. https://doi.org/10.1037/h0072640
- Khan, U., Dhar, R., and Wertenbroch, K. 2005. "A behavioral decision theory perspective on hedonic and utilitarian choice," Inside consumption: Frontiers of research on consumer motives, goals, and desires (1), pp. 144-165.
- Klein, K., and Melnyk, V. 2016. "Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products," Marketing Letters (27:1), pp. 131-142. https://doi.org/10.1007/s11002-014-9320-3
- Koo, M., and Fishbach, A. 2012. "The small-area hypothesis: Effects of progress monitoring on goal adherence," Journal of Consumer Research (39:3), pp. 493-509. https://doi.org/10.1086/663827
- Kuppuswamy, V., and Bayus, B. L. 2017. Crowdfunding creative ideas: The dynamics of project backers in Kickstarter. A shorter version of this paper is in" The Economics of Crowdfunding: Startups, Portals, and Investor Behavior"-L. Hornuf and D. Cumming (eds.).
- Kim, J. H. 2012, "Analyzing the Effectiveness of Rural Open Year-Round Care School Program on Students' Academic Achievement," The Journal of Economics and Finance of Education (21:1), pp. 191-221.
- Kivetz, R., and Keinan, A. 2006. "Repenting hyperopia: An analysis of self-control regrets," Journal of Consumer Research (33:2), pp. 273-282. https://doi.org/10.1086/506308
- Kivetz, R., and Simonson, I. 2000. "The effects of incomplete information on consumer choice," Journal of Marketing Research (37:4), pp. 427-448. https://doi.org/10.1509/jmkr.37.4.427.18796
- Kivetz, R., Urminsky, O., and Zheng, Y. 2006. "The goal-gradient hypothesis resurrected: Purchase acceleration, illusionar y goal progress, and customer retention," Journal of Marketing Research (43:1), pp. 39-58. https://doi.org/10.1509/jmkr.43.1.39
- Lewin, K. 1951. Field theory in social science: selected theoretical papers (edited by dorwin cartwright.).
- Liu, W. 2008. "Focusing on desirability: The effect of decision interruption and suspension on preferences," Journal of Consu mer Research (35:4), pp. 640-652. https://doi.org/10.1086/592126
- Locke, E. A., and Bryan, J. F. 1969. "The directing function of goals in task performance," Organizational Behavior and Human Performance (4:1), pp. 35-42. https://doi.org/10.1016/0030-5073(69)90030-0
- Locke, E. A., and Latham, G. P. 1984. Goal setting: A motivational technique that works!.
- Locke, E. A., and Latham, G. P. 2002. "Building a practically useful theory of goal setting and task motivation: A 35-year odyssey," American psychologist (57:9), pp. 705. https://doi.org/10.1037/0003-066X.57.9.705
- Locke, E. A., Shaw, K. N., Saari, L. M., and Latham, G. P. 1981. "Goal setting and task performance: 1969-1980," Psychological bulletin (90:1), pp. 125. https://doi.org/10.1037/0033-2909.90.1.125
- Kraus, S., Richter, C., Brem, A., Cheng, C. F., and Chang, M. L. 2016. "Strategies for rewardbased crowdfunding campaigns," Journal of Innovation and Knowledge (1:1), pp. 13-23. https://doi.org/10.1016/j.jik.2016.01.010
- Martin, L. L., and Tesser, A. 2014. Striving and feeling: Interactions among goals, affect, and self-regulation. Psychology Press.
- Marom, D., and Sade, O. 2013. "Are the life and death of a young start-up indeed in the power of the tongue? Lessons from online crowdfunding pitches," SSRN Electronic Journal.
- Melnyk, V., Klein, K., and Volckner, F. 2012. "What's in a name? A symmetry of foreign branding effects in hedonic versus utilitarian product categories," Journal of Marketing (76), pp. 21-37. https://doi.org/10.1509/jm.11.0349
- Mollick, E. 2014. "The dynamics of crowdfunding: An exploratory study," Journal of business venturing (29:1), pp. 1-16. https://doi.org/10.1016/j.jbusvent.2013.06.005
- Oh, J. H., Ha, S. M., Lee, N. H., Kim, D. H., and Kim, J. I. 2017. "e-Checking Indoor Enviromental Air Control Systems based on Fuzzy Theory," In Proceedings of the Korean Institute of Information and Commucation Sciences Conference. The Korea Institute of Information and Commucation Engineering, pp. 592-594.
- Ordanini, A., Miceli, L., Pizzetti, M., and Parasuraman, A. 2011. "Crowd-funding: transforming customers into investors through innovative service platforms," Journal of service management (22:4), pp. 443-470. https://doi.org/10.1108/09564231111155079
- Payne, J., Bettman, J. R., and Johnson, E. J. 1991. Consumer decision making. Handbook of consumer behaviour, pp. 50-84.
- Peterson, R. A., Balasubramanian, S., and Bronnenberg, B. J. 1997. "Exploring the implications of the Internet for consumer marketing," Journal of the A cademy of Marketing science (25:4), pp. 329. https://doi.org/10.1177/0092070397254005
- Steinberg, D. 2012. The Kickstarter handbook: Real-life crowdfunding success Stories. Quirk Books.
- Strahilevitz, M., and Myers, J. G. 1998. "Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell," Journal of consumer research (24:4), pp. 434-446. https://doi.org/10.1086/209519
- Suk, K., Lee, J., and Lichtenstein, D. R. 2012. "The influence of price presentation order on consumer choice," Journal of Marketing Research (49:5), pp. 708-717. https://doi.org/10.1509/jmr.11.0309
- Taylor, G. C. 1986. Claims reserving in nonlife insurance. Amsterdam : North-Holland.
- Ting, H. 2011. "The effects of goal distance and value in escalation of commitment," Current Psychology (30:1), pp. 93-104. https://doi.org/10.1007/s12144-011-9100-7
- Toure-Tillery, M., and Fishbach, A. 2011. "The course of motivation," Journal of Consumer Psychology (21:4), pp. 414-423. https://doi.org/10.1016/j.jcps.2011.04.004
- Toure-Tillery, M., and Fishbach, A. 2012. "The end justifies the means, but only in the middle," Journal of Experimental Psychology: General (141:3), pp. 570. https://doi.org/10.1037/a0025928
- Trope, Y., and Liberman, N. 2003. "Temporal construal," Psychological review (110:3), pp. 403. https://doi.org/10.1037/0033-295X.110.3.403
- Vaughn, R. 1980. "How advertising works: A planning model," Journal of a dvertising research (20:5), pp. 27-33.
- Vesterlund, L. 2006. Why do people give. The nonprofit sector: A research handbook (2), pp. 168-190.
- Verhagen, T., Meents, S., and Tan, Y. H. 2006. "Perceived risk and trust associated with purchasing at electronic marketplaces," European Journal of Information Systems (15:6), pp. 542-555. https://doi.org/10.1057/palgrave.ejis.3000644
- Wakef ield, K. L., and Inman, J. J. 2003. "Situational price sensitivity: the role of consumption occasion, social context and income," Journal of Retailing (79:4), pp. 199-212. https://doi.org/10.1016/j.jretai.2003.09.004
- Yi, Y. J., and Muhn, S. H. 2013. "Mixed Products-How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation," Asia Marketing Journal (15:1), pp. 83-105.
- Zhang, J., and Liu, P. 2012. "Rational herding in microloan markets," Management science (58:5), pp. 892-912. https://doi.org/10.1287/mnsc.1110.1459
- Zheng, H., Li, D., Wu, J., and Xu, Y. 2014. "The role of multidimensional social capital in crowdfunding: A comparative study in China and US," Information & Management (51:4), pp. 488-496. https://doi.org/10.1016/j.im.2014.03.003
- Zaichkowsky, J. L. 1985. "Measuring the involvement construct," Journal of consumer research (12:3), pp. 341-352. https://doi.org/10.1086/208520
- Zaichkowsky, J. L. 1986. "Conceptualizing involvement," Journal of advertising (15:2), pp. 4-34. https://doi.org/10.1080/00913367.1986.10672999
- Zvilichovsky, D. 2013. Innovation Uncertainty and Indirect Network Externalities.