The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
권호 표지
DOI QR코드

DOI QR Code

Effects of Information Overload on Hostile Behaviors Online

온라인 상의 적대적 행동에 정보과부하가 미치는 영향

  • Received : 2019.04.11
  • Accepted : 2019.05.27
  • Published : 2019.05.31
Download PDF
⟨ Previous Next ⟩

Abstract

Although there have been lots of studies about users' behaviors online, few have explored the mechanism of hostile behaviors. In this sense, this study aims at discovering what may elevate users' hostile behaviors. More specifically, we tried to find the relationship between flaming behavior and perception factors such as perceived risk, anonymity and expected emotional reaction. A survey was conducted to investigate the relationship of the above variables. As a result, all these variables show significant effects on flaming, and information overload are found to act as a moderator. We carefully conclude that flaming in online community can be reduced by preventing information overload each user perceives.

온라인 상에서의 사용자 행동에 대한 많은 연구가 있었지만 어떤 메커니즘에 의해 사용자들이 적대적인 행동을 하는지에 대해서는 밝혀진 바가 많지 않다. 이러한 점에서, 이 연구는 무엇이 사용자의 적대적인 행동을 야기하는지를 밝혀내고자 한다. 더 구체적으로는, 악성 댓글 같은 플레이밍(Flaming)과 지각된 위험, 익명성, 기대 감정 반응(Expected Emotional Reaction) 등의 인지와의 관계를 규명하고자 했다. 이러한 관계 여부를 확인하기 위해 설문조사가 이루어 졌고, 모든 변수들이 플레이밍과 유의한 관계가 있음을 확인했다. 또한 정보 과부하(Information Overload)가 지각된 위험과 플레이밍 사이에서 조절효과를 가진다는 것을 확인했다. 이러한 결과를 미루어 볼 때, 사용자들이 경험하는 정보 과부하를 줄이는 것은 온라인 커뮤니티를 건전하게 유지하는 방법일 것이라 할 수 있을 것이다.

Keywords

References

  1. Alonzo, M. and Aiken, M., "Flaming in Electronic Communication," Decision Support Systems, Vol. 36, No. 3, pp. 205-213, 2004. https://doi.org/10.1016/S0167-9236(02)00190-2
  2. Ang, R. P., Tan, K. A., and Talib Mansor, A., "Normative Beliefs About Aggression as a Mediator of Narcissistic Exploitativeness and Cyberbullying," Journal of interpersonal violence, Vol. 26, No. 13, pp. 2619-2634, 2011. https://doi.org/10.1177/0886260510388286
  3. Bargh, J. A., McKenna, K. Y. A., and Fitzsimons, G. M., "Can You See the Real Me? Activation and Expression of the "True Self" on the Internet," Journal of Social Issues, Vol. 58, No. 1, pp. 33-48, 2002. https://doi.org/10.1111/1540-4560.00247
  4. Baron, R. M. and Kenny, D. A., "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, Vol. 51, No. 6, 1986.
  5. Biocca, F., Harms, C., and Gregg, J., "The Networked Minds Measure of Social Presence: Pilot Test of the Factor Structure and Concurrent Validity," 4th annual International Workshop on Presence, Philadelphia, 2001.
  6. Blumler, J. G., "The Role of Theory in Uses and Gratifications Studies," Communication Research, Vol. 6, No. 1, pp. 9-36, 1979. https://doi.org/10.1177/009365027900600102
  7. Cho, D. and Kwon, K. H., "The impacts of identity verification and disclosure of social cues on flaming in online user comments," Computersin Human Behavior, Vol. 51, pp. 363-372, 2015. https://doi.org/10.1016/j.chb.2015.04.046
  8. Christopherson, K. M., "The Positive and Negative Implications of Anonymity in Internet Social Interactions: "On the Internet, Nobody Knows You're a Dog"," Computers in Human Behavior, Vol. 23, No. 6, pp. 3038-3056, 2007. https://doi.org/10.1016/j.chb.2006.09.001
  9. Dumont, G. and Candler, G., "Virtual Jungles: Survival, Accountability, and Governance in Online Communities," The American Review of Public Administration, Vol. 35, No. 3, pp. 287-299, 2005. https://doi.org/10.1177/0275074005276350
  10. Derks, D., Fischer, A. H., and Bos, A. E., "The role of emotion in computermediated communication: A review," Computers in human behavior, Vol. 24, No. 3, pp. 766-785, 2008. https://doi.org/10.1016/j.chb.2007.04.004
  11. Eppler, M. J. and Mengis, J., "The concept of information overload: A review of literature from organization science, accounting, marketing, MIS, and related disciplines," The information society, Vol. 20, No. 5, pp. 325-344, 2004. https://doi.org/10.1080/01972240490507974
  12. Fanti, K. A., Demetriou, A. G., and Hawa, V. V., "A Longitudinal Study of Cyberbullying: Examining Riskand Protective Factors," European Journal of Developmental Psychology, Vol. 9, No. 2, pp. 168-181, 2012. https://doi.org/10.1080/17405629.2011.643169
  13. Fenigstein, A. and Vanable, P. A., "Paranoia and self-consciousness," Journal of Personality and Social Psychology, Vol. 62, No. 1, 1992.
  14. Fornell, C. and Larcker, D. F., "Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics," Journal of Marketing Research, Vol. 18, No. 3, pp. 382-388, 1981. https://doi.org/10.1177/002224378101800313
  15. Hallikas, J., Karvonen, I., Pulkkinen, U., Virolainen, V.-M., and Tuominen, M., "Risk Management Processes in Supplier Networks," International Journal of Production Economics, Vol. 90, No. 1, pp. 47-58, 2004. https://doi.org/10.1016/j.ijpe.2004.02.007
  16. Jane, E. A., "Flaming? What flaming? The pitfalls and potentials of researching online hostility. Ethics and Information Technology," Vol. 17, No. 1, pp. 65-87, 2015. https://doi.org/10.1007/s10676-015-9362-0
  17. Jessup, L. M., Connolly, T., and Tansik, D. A., "Toward Atheory of Automated Group Work the Deindividuating Effects of Anonymity," Small group research, Vol. 21, No. 3, pp. 333-348, 1990. https://doi.org/10.1177/1046496490213003
  18. Joinson, A. N., "Self-Disclosure in Computer-Mediated Communication: The Role of Self-Awareness and Visual Anonymity," European Journal of Social Psychology, Vol. 31, No. 2, pp. 177-192, 2001. https://doi.org/10.1002/ejsp.36
  19. Jones, Q., Ravid, G., and Rafaeli, S., "Information Overload and the Message Dynamics of Online Interaction Spaces: A Theoretical Model and Empirical Exploration," Information Systems Research, Vol. 15, No. 2, pp. 194-210, 2004. https://doi.org/10.1287/isre.1040.0023
  20. Kiesler, S., Siegel, J., and McGuire, T. W., "Social psychological aspects of computer-mediated communication. American Psychologist," Vol. 39, No. 10, pp. 1123-1134, 1984. https://doi.org/10.1037/0003-066X.39.10.1123
  21. Kiesler, S., Zubrow, D., Moses, A. M., and Geller, V., "Affect in computer-mediated communication: An experiment in synchronous terminal-to-terminal discussion," Human Computer Interaction, Vol. 1, pp. 77-104, 1985. https://doi.org/10.1207/s15327051hci0101_3
  22. Lee, J. M., Shin K. S., and Suh, A. Y., "The Influence of Self-discrepancy in Virtual and Cross Worlds on Individuals Activities in Online Communities," The Journal of Society for e-Business Studies, Vol. 16, No. 3, pp. 23-45, 2011. https://doi.org/10.7838/jsebs.2011.16.3.023
  23. Kahneman, D. and Tversky, A., "Prospect Theory: An Analysis of Decision under Risk," Econometrica: Journal of the Econometric Society, pp. 99-127, 2013.
  24. Kiesler, S., Siegel, J., and McGuire, T. W., "Social Psychological Aspects of Computer-Mediated Communication," American Psychologist, Vol. 39, No. 10, 1984.
  25. Kowalski, R. M. and Limber, S. P., "Electronic Bullying among Middle School Students," Journal of Adolescent Health, Vol. 41, No. 6, (Supplement), pp. S22-S30, 2007. https://doi.org/10.1016/j.jadohealth.2007.08.017
  26. Lapidot-Lefler, N. and Barak, A., "Effects of Anonymity, Invisibility, and Lack of Eye-Contact on Toxic Online Disinhibition," Computers in Human Behavior, Vol. 28, No. 2, pp. 434-443, 2012. https://doi.org/10.1016/j.chb.2011.10.014
  27. Lea, M., O'Shea, T., Fung, P., and Spears, R., 'Flaming' in computer-mediated communication: Observations, explanations, implications, 1992.
  28. Lewis, D. D. and Knowles, K. A., "Threading Electronic Mail: A Preliminary Study," Information Processing & Management, Vol. 33, No. 2, pp. 209-217, 1997. https://doi.org/10.1016/S0306-4573(96)00063-5
  29. Midha, V. and Nandedkar, A., "Impact of Similarity between Avatar and Their Users on Their Perceived Identifiability: Evidence from Virtual Teams in Second Life Platform," Computers in Human Behavior, Vol. 28, No. 3, pp. 929-932, 2012. https://doi.org/10.1016/j.chb.2011.12.013
  30. Moor, P. J., Heuvelman, A., and Verleur, R., "Flaming on Youtube," Computers in Human Behavior, Vol. 26, No. 6, pp. 1536-1546, 2010. https://doi.org/10.1016/j.chb.2010.05.023
  31. Ning Shen, K. and Khalifa, M., "Exploring Multidimensional Conceptualization of Social Presence in the Context of Online Communities," International Journal of Human-Computer Interaction, Vol. 24, No. 7, pp. 722-748, 2008. https://doi.org/10.1080/10447310802335789
  32. Nunnally, J. C. and Bernstein, I. H., Psychometric Theory, McGraw-Hill New York, 1978.
  33. Pinsonneault, A. and Heppel, N., "Anonymity in Group Support Systems Research: A New Conceptualization, Measure, and Contingency Framework," Journal of Management Information Systems, Vol. 14, No. 3, pp. 89-108, 1997. https://doi.org/10.1080/07421222.1997.11518176
  34. Podsakoff, P. M. and Organ, D. W., "Self-Reports in Organizational Research: Problems and Prospects," Journal of Management, Vol. 12, No. 4, pp. 531-544, 1986. https://doi.org/10.1177/014920638601200408
  35. Prentice-Dunn, S. and Rogers, R. W., "Effects of Public and Private Self- Awareness on Deindividuation and Aggression," Journal of Personality and Social Psychology, Vol. 43, No. 3, 1982.
  36. Ramaprasad, A. and Rai, A., "Envisioning Management of Information," Omega, Vol. 24, No. 2, pp. 79-193, 1996.
  37. Riva, G., Mantovani, F., Capideville, C. S., Preziosa, A., Morganti, F., Villani, D., Gaggioli, A., Botella, C., and Alcañiz, M., "Affective interactions using virtual reality: the link between presence and emotions," Cyberpsychology & Behavior, Vol. 10, No. 1, pp. 45-56, 2007. https://doi.org/10.1089/cpb.2006.9993
  38. Siegel, J., Dubrovsky, V., Kiesler, S., and McGuire, T. W., "Group Processes in Computer-Mediated Communication," Organizational Behavior and Human Decision Processes, Vol. 37, No. 2, pp. 157-187, 1986. https://doi.org/10.1016/0749-5978(86)90050-6
  39. Slonje, R., and Smith, P. K., "Cyberbullying: Another Main Type of Bullying?," Scandinavian Journal of Psychology, Vol. 49, No. 2, pp. 147-154, 2008. https://doi.org/10.1111/j.1467-9450.2007.00611.x
  40. Sourander, A., Brunstein Klomek, A., Ikonen, M., Lindroos, J., Luntamo, T., Koskelainen, M., Ristkari, T., and Helenius, H., "Psychosocial Risk Factors Associated with Cyberbullying among Adolescents: A Population-Based Study," Archives of General Psychiatry, Vol. 67, No. 7, pp. 720-728, 2010. https://doi.org/10.1001/archgenpsychiatry.2010.79
  41. Suler, J., "The Online Disinhibition Effect," Cyberpsychology & behavior: the impact of the Internet, multimedia and virtual reality on behavior and society, Vol. 7, No. 3, pp. 321-326, 2004. https://doi.org/10.1089/1094931041291295
  42. Tanis, M. and Postmes, T., "Two Faces of Anonymity: Paradoxical Effects of Cues to Identity in Cmc," Computers in Human Behavior, Vol. 23, No. 2, pp. 955-970, 2007. https://doi.org/10.1016/j.chb.2005.08.004
  43. Whittaker, S., Terveen, L., Hill, W., and Cherny, L., "The Dynamics of Mass Interaction," CSCW '98: Proceedings of the 1998 ACM conference on Computer supported cooperative work: ACM Press, pp. 79-91, 1998.