International Journal of Internet, Broadcasting and Communication

  • 제11권3호
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  • Pages.71-76
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  • 2019
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  • 2288-4920(pISSN)
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  • 2288-4939(eISSN)
한국인터넷방송통신학회 (The Institute of Internet, Broadcasting and Communication)
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One-Click Marketing Solution for Mobile Videos

  • 투고 : 2019.06.27
  • 심사 : 2019.07.12
  • 발행 : 2019.08.31
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초록

In this paper, we propose a simple one-click marketing solution for mobile devices which can advertise a product which is embedded in a mobile video while watching the video on a smartphone. If a specific product of interest appears in the video to the user, one can simply click on the product in the video and a pop-up window with information about the product is proposed. The implementation of the system is expected to enable users to gain real-time information about the product while watching the video without having to search for the product again after watching the movie, and thereby facilitating more mobile commerce. We use a two-fold system to prevent the failure of tracking which often occurs on a single online tracking system, so that the user cannot always get the commercial product information.

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참고문헌

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