과학기술학연구 (Journal of Science and Technology Studies)

  • 제19권2호
  • /
  • Pages.1-40
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  • 2019
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  • 1738-9291(pISSN)
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  • 2713-9832(eISSN)
한국과학기술학회 (Korean Association of Science and Technology Studies)
권호 표지

화훼시장 경매에 대한 행위자-연결망 이론적 접근

An Actor-Network Theory Approach to Korean Flower Auctions

  • 투고 : 2019.03.19
  • 심사 : 2019.06.25
  • 발행 : 2019.07.31
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초록

이 연구는 참여관찰과 심층인터뷰 등 문화기술지 연구방법을 통하여 양재화훼시장에서 이루어지는 전자경매거래의 물질문화를 분석하였다. 행위자-연결망 이론에 기초하여 중도매인 그리고 경매사와 같은 인간행위자와 시장기기(market devices)와 같은 인공물 간의 감각적, 물질적 상호작용이 어떻게 일어나며, 이를 통하여 그들 간의 네트워크, 즉 아장스망(agencement)이 어떻게 형성되는 지에 대해 분석하였다. 본 연구의 연구결과는 다음과 같다. 전자경매에 따른 새로운 시장기기의 출현으로 인하여 경매 퍼포먼스의 변화가 일어났다. 중도매인과 경매사 간 직접적인 상호작용은 축소되고 시장기기를 통한 간접적인 상호작용은 증가되면서 아장스망이 새롭게 형성되었다. 이러한 아장스망의 변화로 인하여 첫째, 젊은 중도매인 혹은 여성 중도매인의 경매 참여가 과거에 비해 보다 더 용이해졌다. 두 번째, 시장기기에 대한 경매참여자의 신뢰가 상대편 행위자에 대한 신뢰를 가져오고 결국 전자 경매에 대한 신뢰로 이어진다. 나아가 시장기기는 중도매인과 경매사간의 직접적인 상호작용을 줄임으로써 계층적이었던 중도매인과 경매사 간의 관계를 보다 동등한 관계로 변화시켰다. 마지막으로 거래 전광판은 경매사가 독점했던 거래현황정보를 중도매인들에게도 제공함으로써, 경매가격에 대한 경매사의 영향력은 보다 감소시켰고, 경매 라운드간 낙찰가격의 상관관계는 보다 증가되었다. 결국 시장 참여자들의 행위력, 권력, 신뢰 그리고 가격 및 정보들은 물질적이며 감각적이다.

Built upon ethnographic method such as participant observation and in-depth interview, this study analyzes the material culture of electronic flower auctions at Yangjae Flower Market. From the viewpoint of Actor-Network Theory(ANT), this research examines how human actors like dealers and auctioneers interact with nonhuman actors such as market devices and these interactions form networks called "agencement." This research is focused on three main objectives: first, to study how the performance of auctions - i.e. the interactions between auctioneers and dealers - change in the wake of new market devices in the auctions; secondly, to look into what changes artifacts bring to the social relationships between auctioneers and dealers; lastly, to analyze the influence of new market devices on auction price in the market. The results of this research are as follows. First, the appearance of new market devices generates changes in the performance of auctions, which means the change of 'agencement' of flower auctions. Direct interactions between auctioneers and dealers turned into indirect interactions through new market devices. Moreover, the changes in the agencement brought changes to the identity of auctioneers and dealers. Secondly, the new agencement caused by the inflow of new market devices formed the trust between the devices and human actors, which gave rise to the trust in electronic auction and in counterpart actors as well. In addition, new market devices lowered direct interactions between auctioneers and dealers and thus made more equal relationships between the two than before. Lastly, market devices like trading screen reduced the leverage of auctioneers by providing dealers with bidding information previously possessed by auctioneers much openly and dealers were able to decide auction prices in more reasonable and dispassionate manner. Economic agency, power, trust, price, and information in the market is material and sensory.

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