Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Comparative Study on the Korean and Chinese Consumers' Preference for Processed Foods using Korean Pears - Focusing on the 20s Women -

한국 및 중화권 소비자들의 국내산 배 가공식품에 대한 기호도 비교 연구 - 20대 여성을 중심으로 -

  • Park, Seo Eun (Department of Nutritional Science and Food Management, Ewha Womans University) ;
  • Kim, Young Seo (Department of Nutritional Science and Food Management, Ewha Womans University) ;
  • Oh, Ji Eun (College of Science & Industry Convergence, Ewha Womans University) ;
  • Cho, Mi Sook (Department of Nutritional Science and Food Management, Ewha Womans University)
  • 박서은 (이화여자대학교 식품영양학과) ;
  • 김영서 (이화여자대학교 식품영양학과) ;
  • 오지은 (이화여자대학교 신산업융합대학) ;
  • 조미숙 (이화여자대학교 식품영양학과)
  • Received : 2019.05.03
  • Accepted : 2019.06.19
  • Published : 2019.06.30
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Abstract

This study aimed to develop processed foods that can be tailored to the tastes of consumers in countries to enter domestic and foreign markets utilizing fresh Korean pears, in which the consumption is decreasing. A survey was also conducted on three types of samples (pear jelly, pear rice cake, and pear muffin). As a result, both Korean and Chinese women aged in their 20s preferred pear muffins the most among the pear products evaluated. Pear jelly and rice cake were preferred by Chinese consumers because of their sweet taste (p<0.05). Pear rice cakes were preferred because of their texture (p<0.05). Pear muffins were not significant in all items except for odor/flavor and sweetness, but Korean consumers had a high preference for them and showed a significant preference for colors (p<0.05). Pear muffins were most familiar to both Korean and Chinese consumers showing a high willingness to purchase. An analysis of the preference inducement factors of consumers in each country of the three processed foods containing pears using Check-All-That-Reply (CATA) showed that the consumers of both countries preferred the 'pear odor/flavor' characteristics of pear jelly, and that pear rice cakes were preferred by Chinese consumers compared to Korean consumers. Pear muffins were preferred by Korean consumers. Overall, pear muffins are the product expected to be most suitable for female consumers in Korea and China aged in their 20s.

Keywords

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Images of Pear Intake Type clustered by nationality (Wordcloud)

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Factors for liking and disliking of ‘Pear Jelly’ by country

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Factors for liking and disliking of ‘Pear Tteok’ by country

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Factors for liking and disliking of ‘Pear Muffin’ by country>

Ingredients and Composition of Pear Sample

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Demographic profile of subjects

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Cognition and Attitude toward a Pear

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Means(SD) of Intensity for each processed pear product by nationality

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Differences in the level of Familiarity, Willingness to purchase and Recommend of processed pear products by country

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