Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Study on the Relationship between the Korean Wave, Preference and Recognition of Korean Cuisine among Chinese

중국 내 한류, 한국음식 인지 및 한국음식 선호도에 관한 연구

  • Jeon, Do Hyun (Department of Culinary & Food Service Management, Ph.D. Candidate at Sejong University)
  • 전도현 (세종대학교 일반대학원 외식경영전공)
  • Received : 2019.05.03
  • Accepted : 2019.06.07
  • Published : 2019.06.30
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Abstract

This study separated different factors into the Korean Wave and Korean health food according to the interest in Korean culture among the Chinese living in China. We then conducted a two-step cluster analysis with gender, marriage status, academic background, interest in Korean culture, command of the Korean language and the status of having visited Korea as variables. The subjects were split into a Korean wave-preferring group, highly interested in Korean food as health food group and a low interested group according to clusters, and we then investigated for preference differences for 20 Korean food dishes. Between these two groups the statistics indicated a significant influence with a level p<0.001 for Bulgogi, Bibimbap, Kimchi, Galbi-tang, Galbi-gui, Chicken, Samgyepsal, Doenjang-Jjgae, Dak-galbi, Japchae and Gimbap p<0.01 for Samgye-tang and p<0.05 for Naengmyeon, Kimchi-Jjigae, Dak-galbi, Seolleongtang, Haemul-tang, Hanjeongsik and Tteok-bokki. Jeon and Juk did not show any statistically significant difference. Chinese consumers preferred Korean food for Samgyeopsal, Bulgogi and chicken and less preferred gruel, Hanjeongsik and Kimchi-Jjigae. The highly interested in Korean culture group preferred Samgyeopal, Bulgogi and Chicken, and less preferred Juk, Jeon and Hanjeonsik in that order. This study offers information on the Chinese's preference for different Korean food to any food service enterprises that manage Korean restaurants in China or that sell Korean cuisine and also basic data for differentiated marketing to those entering the Chinese market.

Keywords

General characteristics of subjects

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Reliability and validity testing of concern for Korean culture

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Two-step cluster analysis according to concern for Korean culture and genera characteristics

SSMHB4_2019_v34n3_268_t0003.png 이미지

Difference comparison on Korean food preference per cluster

SSMHB4_2019_v34n3_268_t0004.png 이미지

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