DOI QR코드

DOI QR Code

How the FTA's Utilization in Contract for the International Sale of Goods of Korea's Companies Affects Their Export Performance

  • Park, Jin-Woo (Institute of International Trade, Sungkyunkwan University) ;
  • Pak, Myong-Sop (School of Business, Sungkyunkwan University)
  • Received : 2019.04.02
  • Accepted : 2019.05.17
  • Published : 2019.06.30

Abstract

Purpose - This paper aims to articulate relationship about factors influencing FTA utilization by dividing them into company's external and internal factors and performing investigation on the relationship between FTA utilization and export performance. Design/methodology - This study verified factors influencing FTA utilization by dividing them into company's external and internal factors and performing investigation on the relationship between FTA utilization and export performance. Empirical analysis was performed by setting internal and external factors required for FTA utilization as variables. To achieve this, research model was established based on previous study, hypothesis was deduced, and statistical program were used to test the hypothesis. This study performed empirical analysis using statistical program of SPSS 18.0 and AMOS 18.0 for the research model. Findings - Empirical analysis was performed regarding the effect of the FTA utilization on export performance and previous study defined export performance as the company's increased economy benefits through export and increase in new transactions. Analysis was also performed for factors affecting the FTA utilization by the company and through management and response of external factors and internal factors it was confirmed that the FTA utilization by the company led to increase in the company's export performance as a result. This study proposes a method to achieve export performance based on this. Originality/value - Companies seeking to utilize the FTA sign the Contract for the International Sale of goods and there are many conditions to meet in order to receive trade preferences during the transaction process. Existing trade order and order in the FTA have to be followed. Country of origin can be seen as key in the FTA. The Rule of Origin becomes the most important evaluation standard in applying preferential tariff in the FTA. Such regulations can be seen as external factors which cannot be controlled by the company. Internal factors are capabilities owned before that can be controlled by the company. The study sought to test the variables regarding factors centered on such capability. This study verified factors influencing FTA utilization by dividing them into company's external and internal factors and performing investigation on the relationship between FTA utilization and export performance.

Keywords

References

  1. Ahn, Jae-Jin (2008), "A Study on the Efficient Operation Plans of Korea's FTA Origin Information in FTA Era", The Social Science Researches, 34(1), 51-80.
  2. Ali, M. Y. (2004), "Impact of Firm and Management Related Factors on Firm Export Performance", Journal of Asia Pacific Marketing, 3(2), 5-20.
  3. Bhagwati, J., D. Greenaway and A. Panagariya (1998), "Trading Preferentially: Theory and Policy", The Economic Journal, 108, 1128-1148. https://doi.org/10.1111/1468-0297.00334
  4. Barney, J. B. and W. Hesterly (2006), Strategic Management and Competitive Advantage: Concept and Cases, New York, NY: Prentice Hall, 89-101.
  5. Carmeli A. and A. Tishler (2004), "Resources, Capabilities, and the Performance of Industrial Firms: A Multivariate Analysis", Managerial and Decision Economics, 25(6/7), 299-315. https://doi.org/10.1002/mde.1192
  6. Cavusgil, S. T. and S. Zou (1994), "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures", Journal of Marketing, 58(1), 1-21. https://doi.org/10.2307/1252247
  7. Cho, Mee-Jin and Kyoung-Ae An (2011), "The Rules of Origin in Korean FTAs and the Analysis on the Domestic Firms' Use of FTAs", Korea Trade Review, 26(3), 83-105.
  8. Cho, Mee-Jin, Ji-na Yeo and Min-Sung Kim (2008), Rules of Origin in the Korea-China FTA, Sejong, Korea: Korea Institute for International Economic Policy.
  9. Cho, Sung-Jang and Chan-Hyouk Cho (2016), "A Study on the Relative Priority of Industrial Rules of Origin (RoO) and the Determinants of the Rules in Korea's FTAs", The Journal of Korea Researth Socierty for Customs, 17(2), 93-108.
  10. Daily, C. M., S. T. Certo and D. R. Dalton (2000), "International Experience in the Executive Suite: The Path to Prosperity?", Strategic Management Journal, 21, 515-523. https://doi.org/10.1002/(SICI)1097-0266(200004)21:4<515::AID-SMJ92>3.0.CO;2-1
  11. Deligonul, Z. S. and S. T. Cavusgil (1997), "Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?", Journal of Marketing, 61(4), 65-73. https://doi.org/10.2307/1252087
  12. Dhanaraji, C. and P. W. Beamish (2003), "A Resource-based Approach to the Study of Export Performance", Journal of Small Business Management, 41(3), 242-261. https://doi.org/10.1111/1540-627X.00080
  13. Estevadeordal, A., J. Harris and K. Suominen (2007), "Multilateralizing Preferential Rules of Origin around the World," Paper Presented at the WTO/HEI/NCCR Trade/CEPR Conference, Geneva, Switzerland.
  14. Gomez-Mejia, L. (1988), "The Role of Human Resource Strategy in Export Performance: A Longitudinal Study", Strategic Management, 9, 493-505. https://doi.org/10.1002/smj.4250090508
  15. Iacovou, C. L., I. Benbasat and A. S. Dexter (1995), "Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology", MIS Quarterly, 19(1), 465-485. https://doi.org/10.2307/249629
  16. Isono, I. (2008), "Impediments to FTA Utilization and Industrial Clusters". In A. Kikuchi and M. Tsuji (Eds.), Midterm Report, Chiba, Japan: IDE-JETRO, 150-151.
  17. Jung, Jae-Yeol (2010), "A Study on Effective Country-of-origin Management under the FTA System", Customs Scholar, 156, 14-15.
  18. Kaleka, A. (2002), "Resources and Capabilities Driving Competitive Advantage in Export Markets: Guidelines for Industrial Exporters", Industrial Marketing Management, 31(3), 273-283. https://doi.org/10.1016/S0019-8501(00)00148-6
  19. Katsikeas, C. S., L. C. Leonidou and N. A. Morgan (2000), "Firm-level Export Performance Assessment: Review, Evaluation, and Development", Journal of the Academy of Marketing Science, 28(4), 493-511. https://doi.org/10.1177/0092070300284003
  20. Kawai, M. and G. Wignaraja (2009a), The Asian 'Noodle Bowl: Is it Serious for Business? (ADBI Working Paper Series), Tokyo: ADBI.
  21. Kawai, M. and G. Wignaraja (2009b), Asian FTAs: Trends and Challengers (ADBI Working Paper Series), Tokyo: ADBI.
  22. Kim, Han-Sung, Mee-Jin Cho, Jae-Wan Cheong and Min-sung Kim (2008), Korea's FTA Rules of Origin: Review and Future Strategy, Sejong, Korea: Korea Institute for International Economic Policy.
  23. Kohpaiboon, A. (2008), "Export Creation of AFTA and the Response of the Private Sector: Evidence from Thai Manufacturing", Paper Presented at 11th International Convention of the East Asian Economic Association, Manila, Philippines.
  24. Koksal, M. H. and E. Ozgul (2010), "The Export Competitive Advantages of Turkish Manufacturing Companies", Marketing Intelligence & Planning, 28(2), 206-222. https://doi.org/10.1108/02634501011029691
  25. Lazaro, D. C. and E. M. Medalla (2006), Rules of Origin: Evolving Best Practices for RTAs/FTAs (Discussion Paper Series, No. 2006-01), Quezon City, Philippines: Philippines Institute for Development Studies.
  26. Lee, Myeong-ku (2007), "A Study on the Rules of Origin in FTA and Korea's Regime Operation Strategy", Korea Trade Review, 32(2), 357-376.
  27. Madsen, T. K. (1994), "A Contingency Approach to Export Performance Research", Advances in International Marketing, 6, 25-42.
  28. Morgan, N. A., A. Kaleka and C. S. Katsikeas (2004), "Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment", Journal of Marketing, 68(1), 90-108. https://doi.org/10.1509/jmkg.68.1.90.24028
  29. Moon, Chang-Kuen (2011), "Measuring Export Trade Costs: Index Applications and Modeling", The Journal of Korea Researth Socierty for Customs, 12(3), 385-403.
  30. Na, Do-Sung and Young-Ho Yoon (2011), "Empirical $tudy of the Influencing Factors on Export Performance under the Free Trade Agreements", Korea Trade Review, 36(3), 23-51.
  31. Nam, Phung-Woo and Jun-Ho Choi (2007), "A Study on the Origin Decision Standard and Certificate of Origin Preparation of Korea-ASEAN FTA", International Commerce and Information Review, 9(2), 183-203. https://doi.org/10.15798/kaici.9.2.200706.183
  32. Seifert, B. and J. Ford (1989), "Are Export Firms Modifying their Product, Pricing and Promotion Policies?", International Marketing Review, 6(6), 53-68.
  33. Shamsuddoha, A. K. and M. Y. Ali (2006), "Mediated Effects of Export Promotion Programs on Firm Export Performance", Asia Pacific Journal of Marketing and Logistics, 18(2), 93-110. https://doi.org/10.1108/13555850610658255
  34. Sousa, C. M. P. (2008), "Export Performance Measurement: An Evaluation of the Empirical Research in the Literature", Academy of Marketing Science Review, 4(9), 1-22.
  35. Yeoh, P. (2005), "A Conceptual Framework of Antecedents of Information Search in Exporting: Importance of Ability and Motivation", International Marketing Review, 22(2), 165-198. https://doi.org/10.1108/02651330510593269
  36. Takahashi, K. and S. Urata (2008), On the Use of FTAs by Japanese Firms (Discussion Papers, No. 08002), Tokyo: Research Institute of Economy, 3.
  37. Zahra, S. A. (1993) "Environment, Corporate Entrepreneurship, and Financial Performance: A Taxonomic Approach", Journal of Business Venturing, 8(4), 319-340. https://doi.org/10.1016/0883-9026(93)90003-N
  38. Zou, S. and S. Stan (1998), "The Determinants of Export Performance: A Review of the Empirical Literature Between 1987 and 1997", International Marketing Review, 15(5), 333-356. https://doi.org/10.1108/02651339810236290