Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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Payment Method Determination Factors in International Trade E-marketplace: Focused on Alibaba.com

무역거래알선사이트에서의 결제방식 선택요인 : 알리바바를 중심으로

  • Lee, Yoon (Institute of international Trade, Sungkyunkwan University) ;
  • Jung, Hong-joo (Business School, Sungkyunkwan University)
  • 이윤 (성균관대학교 무역연구소) ;
  • 정홍주 (성균관대학교 경영대학)
  • Received : 2019.10.12
  • Accepted : 2019.10.23
  • Published : 2019.10.31
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Abstract

Recent studies on trade payment methods have suggested various alternatives to replace remittance payments. However, these studies theoretically provided the possibilities and limitations of each alternative. To check recent changes in trade practices, our research analyzed payment methods in international trade e-marketplace. Using company and product information obtained from Alibaba.com, we analyzed payment methods used in this e-marketplace and examined determination factors for new payment methods. According to the results of logistic regression analysis, we found a relationship between new payment method and factors such as market competition and the age of the company. Also, providing Paypal payments showed a correlation with market competition and price level of products as well as e-commerce infrastructure. Though these study results feature limitations in the generalization of results, it contributes to the research on payment method trends in international trade.

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