Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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The Influences of Perceived Risk and Trust on the Business Relationship in the Contract of International Transaction

무역계약에서 인지된 위험과 신뢰가 지속가능한 거래관계에 미치는 영향에 관한 연구

  • Received : 2019.05.20
  • Accepted : 2019.06.30
  • Published : 2019.06.30
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Abstract

This study examines the model of perceived risk, trust, and continuous transaction intentions presented in a study of the buying behavior in International Transaction. Although most of the trade transactions have been studied as a legal supplement, trade transactions are also purchasing behavior aimed at maintaining continuous transaction intentions between the parties. The study results confirmed that perceived risk could be separated into risk neutrality, risk - taking and risk aversion, and perceived risk had an effect on trust. In addition, the trust affected by perceived risk in the trade transaction model has a statistically significant effect on continuous transaction intentions. The study results confirm that the theoretical background used in previous studies of purchase behavior models is also effective in trade transaction.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A5B5A07920350).

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